Launching in New Markets in Hours with AI? Here are some Insights

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Using AI gives a lot of new options, which can be very valuable if implemented correctly.

Launching in New Markets in Hours with AI? Here are some Insights

In the field of translation and content creation, AI has opened doors to faster and more efficient workflows. Today it is possible to launch a store in a new market within hours, something that previously took months. However, this is often more theoretical; in reality, it is more complex. Here are some insights into what holds this back.

Limited Effective Use of AI Tools

We see among clients that the issue is not the AI solution itself, but getting the organization to use the solution that an internal champions has developed. It can be unexpectedly difficult to quickly build the necessary expertise internally, especially when scaling to multiple markets.

Solution: We know that the key to success is to set up the workflow correctly, from do-not-translate lists to vocabulary and tone-of-voice. Getting it right, in the language you want to manage, completely determines how good it will be.

Our focus is not just to use AI to create value for clients but to integrate and implement it in a way that benefits them.

Having Good Conversion Rate on Important Products

Using AI tools for translations enables a rapid launch of products in new markets. However, this speed often comes at the expense of the texts' quality and cultural relevance, what we call localization, which can negatively affect the brand's image and, most importantly, conversion rate.

Solution: At Contentor we combine AI translations with a setup where selected products are continuously reviewed afterward. This means all products are launched directly, but top-selling products are then manually reviewed by proofreaders who refine the text. Then it is automatically updated on your end, without you having to do anything.

This ensures not only linguistic precision but also that all cultural nuances are considered. In this way, we can achieve better conversion and increased sales, in a cost effective way.

Technological Development in Various Language Models

The technological development within AI and machine translation is ongoing. Keeping up with the latest changes, such as new versions of DeepL, ChatGPT, or updates to Anthropics' latest model requires constant vigilance. This plays a minor role when launching in one market, but means that the routines set up for one market may not necessarily work for the next.

Solution: We actively keep up with rapid developments and adapt our services accordingly. For example, we integrated the update of DeepL to improve the understanding and contextualization of translations. Our API allows clients to choose from different AI engines.

Moreover, we have many different clients, which means we quickly see if a model improves on a certain language or segment and can see te value of new features rapidly.

Fast Technology Versus Manual Solutions

While AI technology offers speed and scalability, it often requires manual work to integrate these solutions into existing platforms. This gap between the technology’s potential and its practical application can impede its usefulness.

Solution: We want to change workflows from button pressing to settings that automate processes—drastically reducing the need for manual labor. We have developed a specially customized API for this, which is already integrated against a range of platforms, such as Magento. With our solutions, it is also easy to continuously choose between different AI engines, to deliver the best results. This means that translations and content creation become more seamless.

Read full article

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<h1 style="margin:0; mso-line-height-rule:exactly; line-height:175%; font-family:Arial, sans-serif; font-size:24px; text-align:center" align="center">Launching in New Markets in Hours with AI? Here are some Insights</h1>
<p style="mso-line-height-rule:exactly; line-height:175%; text-align:justify" align="justify"> </p>
<p style="mso-line-height-rule:exactly; line-height:175%; text-align:justify" align="justify">In the field of translation and content creation, AI has opened doors to faster and more efficient workflows. Today it is possible to launch a store in a new market within hours, something that previously took months. However, this is often more theoretical; in reality, it is more complex. Here are some insights into what holds this back.</p>
<p style="mso-line-height-rule:exactly; line-height:175%; text-align:justify" align="justify"> </p>
<h2 style="margin:0; mso-line-height-rule:exactly; line-height:175%; font-size:22px; text-align:left" align="left">Limited Effective Use of AI Tools</h2>
<p style="mso-line-height-rule:exactly; line-height:175%; text-align:justify" align="justify">We see among clients that the issue is not the AI solution itself, but getting the organization to use the solution that an internal champions has developed. It can be unexpectedly difficult to quickly build the necessary expertise internally, especially when scaling to multiple markets.</p>
<p style="mso-line-height-rule:exactly; line-height:175%; text-align:justify" align="justify"> </p>
<p style="mso-line-height-rule:exactly; line-height:175%; text-align:justify" align="justify">Solution: We know that the key to success is to set up the workflow correctly, from do-not-translate lists to vocabulary and tone-of-voice. Getting it right, in the language you want to manage, completely determines how good it will be. </p>
<p style="mso-line-height-rule:exactly; line-height:175%; text-align:justify" align="justify">Our focus is not just to use AI to create value for clients but to integrate and implement it in a way that benefits them. </p>
<p style="mso-line-height-rule:exactly; line-height:175%; text-align:justify" align="justify"> </p>
<h2 style="margin:0; mso-line-height-rule:exactly; line-height:175%; font-size:22px; text-align:left" align="left">Having Good Conversion Rate on Important Products</h2>
<p style="mso-line-height-rule:exactly; line-height:175%; text-align:justify" align="justify">Using AI tools for translations enables a rapid launch of products in new markets. However, this speed often comes at the expense of the texts' quality and cultural relevance, what we call localization, which can negatively affect the brand's image and, most importantly, conversion rate. </p>
<p style="mso-line-height-rule:exactly; line-height:175%; text-align:justify" align="justify"> </p>
<p style="mso-line-height-rule:exactly; line-height:175%; text-align:justify" align="justify">Solution: At Contentor we combine AI translations with a setup where selected products are continuously reviewed afterward. This means all products are launched directly, but top-selling products are then manually reviewed by proofreaders who refine the text. Then it is automatically updated on your end, without you having to do anything.</p>
<p style="mso-line-height-rule:exactly; line-height:175%; text-align:justify" align="justify">This ensures not only linguistic precision but also that all cultural nuances are considered. In this way, we can achieve better conversion and increased sales, in a cost effective way.</p>
<p style="mso-line-height-rule:exactly; line-height:175%; text-align:justify" align="justify"> </p>
<h1 style="margin:0; mso-line-height-rule:exactly; line-height:175%; font-family:Arial, sans-serif; font-size:24px; text-align:left" align="left">Technological Development in Various Language Models</h1>
<p style="mso-line-height-rule:exactly; line-height:175%; text-align:justify" align="justify">The technological development within AI and machine translation is ongoing. Keeping up with the latest changes, such as new versions of DeepL, ChatGPT, or updates to Anthropics' latest model requires constant vigilance. This plays a minor role when launching in one market, but means that the routines set up for one market may not necessarily work for the next.</p>
<p style="mso-line-height-rule:exactly; line-height:175%; text-align:justify" align="justify"> </p>
<p style="mso-line-height-rule:exactly; line-height:175%; text-align:justify" align="justify">Solution: We actively keep up with rapid developments and adapt our services accordingly. For example, we integrated the update of DeepL to improve the understanding and contextualization of translations. Our API allows clients to choose from different AI engines.</p>
<p style="mso-line-height-rule:exactly; line-height:175%; text-align:justify" align="justify">Moreover, we have many different clients, which means we quickly see if a model improves on a certain language or segment and can see te value of new features rapidly.</p>
<p style="mso-line-height-rule:exactly; line-height:175%; text-align:justify" align="justify"> </p>
<h1 style="margin:0; mso-line-height-rule:exactly; line-height:175%; font-family:Arial, sans-serif; font-size:24px; text-align:left" align="left">Fast Technology Versus Manual Solutions</h1>
<p style="mso-line-height-rule:exactly; line-height:175%; text-align:justify" align="justify">While AI technology offers speed and scalability, it often requires manual work to integrate these solutions into existing platforms. This gap between the technology’s potential and its practical application can impede its usefulness.</p>
<p style="mso-line-height-rule:exactly; line-height:175%; text-align:justify" align="justify"> </p>
<p style="mso-line-height-rule:exactly; line-height:175%; text-align:justify" align="justify">Solution: We want to change workflows from button pressing to settings that automate processes—drastically reducing the need for manual labor. We have developed a specially customized API for this, which is already integrated against a range of platforms, such as Magento. With our solutions, it is also easy to continuously choose between different AI engines, to deliver the best results. This means that translations and content creation become more seamless.</p>
<p style="mso-line-height-rule:exactly; line-height:175%; text-align:justify" align="justify"> </p>
</div></div></td></tr></tbody></table>
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<table role="presentation" cellpadding="0" cellspacing="0" width="100%" style="border-spacing:0 !important; border-collapse:collapse; mso-table-lspace:0pt; mso-table-rspace:0pt"><tbody><tr><td class="hs_padded" style="border-collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:15px; color:#444444; word-break:break-word; padding:10px 20px"><div id="hs_cos_wrapper_module_17129194864451" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div id="hs_cos_wrapper_module_17129194864451_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text">
<h2 style="margin:0; mso-line-height-rule:exactly; line-height:175%; font-size:22px"> </h2>
<h2 style="margin:0; mso-line-height-rule:exactly; line-height:175%; font-size:22px">Want to Test the Latest Tools?</h2>
<h3 style="font-size:17px; margin:0; mso-line-height-rule:exactly; line-height:175%"><span style="font-weight: normal; font-size: 15px;">We are constantly developing our processes and fine-tuning them to make them work best for e-commerce and other brands. If you want to become one of our pilot customers for our latest tools, contact Rabie, Olle or Adam in our team!</span></h3>
<ul style="mso-line-height-rule:exactly; line-height:175%"></ul>
</div></div></td></tr></tbody></table>
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        <a href="https://contentor.se/e3t/Ctc/DN+113/d15vq504/VVVLd26hTvByVdZ-M72fNgVjV1-ywc5dgJWYN2F3N2q3lYMRW69sMD-6lZ3kQW4_X7DK6KmlnXW55ddXP3r3B5SW4QJpgK1NYQdRVVc3V-7vNDlJW1GM4_j54qLqmW1L7pKF38V0R2W4b5L6p3sxGM4W3tcFmR1BGh1sN5HTnvhbT3LDW88LVlM3MDHxBN3zSkx1NlRfDW7jWWh73qQK9mW3kPL6G2YV-1qW8-Jrxd2XXqjXW5Q94J1650fVSW5F4h_28ndpCgW2mK1x64TvLZHW6JDLQg4ySR6pVVmBMw5F43tNW27msML5bbJs3f77b0JY04" target="_blank" style="color:#00a4bd; mso-line-height-rule:exactly; font-size:16px; font-family:Arial, sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:12px 18px; display:block" data-hs-link-id="0">
          <strong style="color:#00ee8a;font-weight:bold;text-decoration:underline;font-style:normal;">Contact us</strong>
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<table role="presentation" cellpadding="0" cellspacing="0" width="100%" style="border-spacing:0 !important; border-collapse:collapse; mso-table-lspace:0pt; mso-table-rspace:0pt"><tbody><tr><td class="hs_padded" style="border-collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:15px; color:#444444; word-break:break-word; padding:10px 20px"><div id="hs_cos_wrapper_module-6-0-9" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-general-type="widget" data-hs-cos-type="module">
<table role="presentation" align="center" style="border-spacing:0 !important; border-collapse:collapse; mso-table-lspace:0pt; mso-table-rspace:0pt; width:auto; text-align:center" class="hs_cos_wrapper_type_social_module" width="auto">
  <tbody>
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      <td class="social-network-cell" style="border-collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:15px; color:#444444; word-break:break-word">
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          <tbody>
            <tr align="center">
              <td class="display_block_on_small_screens" style="border-collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:15px; color:#444444; word-break:break-word; padding:8px 5px; line-height:1; vertical-align:middle" valign="middle">
                <a href="https://contentor.se/e3t/Ctc/DN+113/d15vq504/VVVLd26hTvByVdZ-M72fNgVjV1-ywc5dgJWYN2F3N2q3lYMRW69sMD-6lZ3ntW1-nvlg59kg6jW8nWj3v94PvM8W8f8mC-4ksKDBTPpCC54gkzTW43y_bv8KVcTXW2Nr68F2fyzBdW6Jm5ZN31dqwXW1GYR6V2r93KyW47F9LQ7_7V6PW835Hsp4ZPdvYW6Nc9dP4C-lJPW4N8gBr5_kk0DW1_BWG_77_8WmW8DgJt-96tyTdW56wxqW3My6J-W2HTX4x7n8j9KW4lQ-gT3NRtnGN4v71VFbZLrbW76yggh1gmXrQW27SrR93H1wnTf7j3b0W04" style="color:#00a4bd; mso-line-height-rule:exactly; text-decoration:none !important" data-hs-link-id="0" target="_blank">
                    <img src="https://contentor.se/hs/hsstatic/TemplateAssets/static-1.262/img/hs_default_template_images/modules/Follow+Me+-+Email/linkedin_circle_color.png" alt="LinkedIn" height="25" style="outline:none; text-decoration:none; -ms-interpolation-mode:bicubic; border:none; width:auto!important; height:25px!important; vertical-align:middle" valign="middle" width="auto">
                </a>
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              <td class="display_block_on_small_screens" style="border-collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:15px; color:#444444; word-break:break-word; padding:8px 5px; line-height:1; vertical-align:middle" valign="middle">
                <a href="https://contentor.se/e3t/Ctc/DN+113/d15vq504/VVVLd26hTvByVdZ-M72fNgVjV1-ywc5dgJWYN2F3N2q3lYMRW69sMD-6lZ3p8W1XPBzl3YrFcSW8X6WHS4j3p2qW38Vvy66m4DJcN837TXW7wq7tW4vB2Nc74tTypW4W5Fgl3yNhnfW3ZSbD-2lX5KZW88nFzr90jmc1W6nyLyG7G7s4YN695r3tFkvkTW3QCq9031lP4YW4KzLGm2_gC4JN6SJQrmzM2YyW3gbMVw3CPGbmW6XQZ5p7-nMx7N6PjGM4FnmPCN3j_Z7yhynVVVybH5w4W6H14W2PJcvC19cSkJW221sGf7syV_jf4y-PnW04" style="color:#00a4bd; mso-line-height-rule:exactly; text-decoration:none !important" data-hs-link-id="0" target="_blank">
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                </a>
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                    <img src="https://contentor.se/hs/hsstatic/TemplateAssets/static-1.262/img/hs_default_template_images/modules/Follow+Me+-+Email/instagram_circle_color.png" alt="Instagram" height="25" style="outline:none; text-decoration:none; -ms-interpolation-mode:bicubic; border:none; width:auto!important; height:25px!important; vertical-align:middle" valign="middle" width="auto">
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        <p style="mso-line-height-rule:exactly; font-family:arial, helvetica, sans-serif; font-size:12px; font-weight:normal; text-decoration:none; font-style:normal; color:#23496d">
          Contentor AB, Bredgatan 11 (Mindpark), Helsingborg, Sverige 25225, +4622015775
        </p>
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          <a data-unsubscribe="true" href="#" style="mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:12px; color:#00a4bd; font-weight:normal; text-decoration:underline; font-style:normal" data-hs-link-id="0" target="_blank">Unsubscribe</a>
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Using AI gives a lot of new options, which can be very valuable if implemented correctly.

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Launching in New Markets in Hours with AI? Here are some Insights

Limited Effective Use of AI Tools

Our focus is not just to use AI to create value for clients but to integrate and implement it in a way that benefits them.

Having Good Conversion Rate on Important Products

This ensures not only linguistic precision but also that all cultural nuances are considered. In this way, we can achieve better conversion and increased sales, in a cost effective way.

Technological Development in Various Language Models

Moreover, we have many different clients, which means we quickly see if a model improves on a certain language or segment and can see te value of new features rapidly.

Fast Technology Versus Manual Solutions

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Want to Test the Latest Tools?

We are constantly developing our processes and fine-tuning them to make them work best for e-commerce and other brands. If you want to become one of our pilot customers for our latest tools, contact Rabie, Olle or Adam in our team!

Contact us
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Subject Line: Launching in New Markets in Hours with AI? Here are some Insights
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Send Date: Apr 24, 2024 07:10 AM
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Launching in New Markets in Hours with AI? Here are some Insights

Launching in New Markets in Hours with AI? Here are some Insights

Limited Effective Use of AI Tools

Having Good Conversion Rate on Important Products

Technological Development in Various Language Models

Fast Technology Versus Manual Solutions

Want to Test the Latest Tools?

We are constantly developing our processes and fine-tuning them to make them work best for e-commerce and other brands. If you want to become one of our pilot customers for our latest tools, contact Rabie, Olle or Adam in our team!

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