Insights: Challenges of AI Translations – 7 Lessons and 7 Solutions

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Here are some insights and the solutions that have emerged from using AI

challenges and solutions for AI contentor

7 Lessons and 7 Solutions for using AI smart for translations and localization

Quality Assurance: Translation Memory and Do-not-translate
Challenge: It is relatively easy to translate your texts to multiple markets on your own, for example with ChatGPT. But what do you do when ChatGPT unintentionally translates your brand names into the local language? Your "Björn Borg" underwear might risk being called "Bear Castle" in English. OK, for big brands this is seldom a problem, but with lesser known brands, or for keywords that are important for you, this happens easily.
If you are selling underwear in the English market, you might want to force your translation to use the word "Underwear" instead of "Undergarments" because almost no one searches for the latter.
Solution: Our AI solutions support both do-not-translate word lists and translation memories so you can direct the translation engine towards exactly the words you want to use. Whether it's avoiding translating certain words or specifically translating certain words to predetermined keywords or phrases.

Fast Technology Instead of Manual Solutions
Challenge: Even though AI and machine translations can process large amounts of text quickly, the integration often involves manual work, especially when it comes to formatting and file handling. One example is the difficulty of directly integrating translations into certain formats, such as XML, without losing important formatting.
Solution: To bridge this digital divide, Contentor has developed tools and workflows that automate the formatting process and ensure that the final text is ready for publication directly. It's also possible to connect directly to our API, where formatting can be fully controlled, and even allows features such as version control – that is, if a text is updated or changed, to have the changes of the new version translated and adapted. This minimizes the need for time-consuming cutting-and-pasting work and allows our customers to focus on what they do best – growing their business.

Low Costs - But Have You Calculated Revenue Losses Too?
Challenge: Many are pleased with how quickly and cheaply they can translate their products or website with AI. You can quickly enter a new market for very low initial costs. But we also see that many do not consider what the actual cost is. If you translate keywords on product pages poorly or use incorrect language, we see that you can end up losing over 2 percentage points conversion rate from product page to shopping cart. What does that mean in real cost if you spend 500 kr per conversion at Google Ads in your newly started market?
Solution: We can help you segment your products and ensure that the most important products have guaranteed high quality that converts. We do this both with AI solutions and people. It will cost more than just translating your entire product catalog with AI, but you will recoup it on your conversion rate already at very low improvement numbers.

➡️ Article with all 7 insight

Want to Test the Latest Tools?

We are constantly developing our processes and fine-tuning them to make them work best for e-commerce and other brands. If you want to become one of our pilot customers for our latest tools, contact Rabie, Olle or Adam in our team!

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Winners from D-Congress!

It made us very happy that so many of you meet up with us at D-Congress, and showed interest not just in what we do, but also our small competition. We can now announce the winners from the competition! The question was: How many AI enginges do we work with at Contentor?

Congratulations to:
Achour Narse at Teknikhallen
Annica Rantala at Rapunzel
Jennifer Larsson at MM Sports

They all gave the correct answer: 60 different AI engines are what we work with (or rather, worked with - since D-Congress that number has now increased to 63).

You will be contacted by the team for your prizes!

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<p style="mso-line-height-rule:exactly; line-height:175%; text-align:center" align="center"><span style="font-size: 20px;"><strong>7 Lessons and 7 Solutions for using AI smart for translations and localization</strong></span></p>
<p style="mso-line-height-rule:exactly; line-height:175%"><br>We frequently see a lot of smart use cases of using AI for going international or handling localization needs for companies. But we also see smart uses of AI that don't work at scale. We gathered 7 insights that we have seen over the recent months. Below are 3, the rest can be found <a href="https://contentor.se/e3t/Ctc/DN+113/d15vq504/VXf07429LKzHW57fBBy3VNgpHW99f7mw5cZrw-N1TFhvK3lYMRW8wLKSR6lZ3mDW1mzXC73Lvt-RW8wCZNh4hKBYwW6m45x43_QnmtVCzF4Z3dVs5PW38Xw2M6ddpLMW8D4gV925MZwmW7ZBHPF4MwJYnW3zqWDS21_xZLN80BsKv9SHKQW3Q5Z6d2WlV13W19X8g86VX37BN63b1tPQj8hsN3xq4fTwjKyXW5RY1ln89sb8hW8TMTST26mRVvW5wfh-d3fCsqjW8mThLX5gwGP6W4hxKjj9jyhqDW7fnbq629h459W3bxNH57_gCvsW5QWTJN6vVk26W7dd2gf8CStLSW1mYvHQ4CyMKtW6rSptn29NR0yW3DgYkz1-ZVjwW87r8KJ6Py_MFW6Xt74N6vg25FW6kbVV93WJ1pzf7GJLjx04" rel="noopener" style="color:#00a4bd; mso-line-height-rule:exactly" data-hs-link-id="1" target="_blank">here</a></p>
<p style="mso-line-height-rule:exactly; line-height:175%"> </p>
<p style="mso-line-height-rule:exactly; line-height:175%"><span style="font-weight: bold;">Quality Assurance: Translation Memory and Do-not-translate </span><br><span style="font-weight: bold;">Challenge</span>: It is relatively easy to translate your texts to multiple markets on your own, for example with ChatGPT. But what do you do when ChatGPT unintentionally translates your brand names into the local language? Your "Björn Borg" underwear might risk being called "Bear Castle" in English. OK, for big brands this is seldom a problem, but with lesser known brands, or for keywords that are important for you, this happens easily.<br>If you are selling underwear in the English market, you might want to force your translation to use the word "Underwear" instead of "Undergarments" because almost no one searches for the latter.<br><span style="font-weight: bold;">Solution</span>: Our AI solutions support both do-not-translate word lists and translation memories so you can direct the translation engine towards exactly the words you want to use. Whether it's avoiding translating certain words or specifically translating certain words to predetermined keywords or phrases.<br><br><span style="font-weight: bold;">Fast Technology Instead of Manual Solutions </span><br><span style="font-weight: bold;">Challenge</span>: Even though AI and machine translations can process large amounts of text quickly, the integration often involves manual work, especially when it comes to formatting and file handling. One example is the difficulty of directly integrating translations into certain formats, such as XML, without losing important formatting.<br><span style="font-weight: bold;">Solution</span>: To bridge this digital divide, Contentor has developed tools and workflows that automate the formatting process and ensure that the final text is ready for publication directly. It's also possible to connect directly to our API, where formatting can be fully controlled, and even allows features such as version control – that is, if a text is updated or changed, to have the changes of the new version translated and adapted. This minimizes the need for time-consuming cutting-and-pasting work and allows our customers to focus on what they do best – growing their business.<br><br><span style="font-weight: bold;">Low Costs - But Have You Calculated Revenue Losses Too? </span><br><span style="font-weight: bold;">Challenge</span>: Many are pleased with how quickly and cheaply they can translate their products or website with AI. You can quickly enter a new market for very low initial costs. But we also see that many do not consider what the actual cost is. If you translate keywords on product pages poorly or use incorrect language, we see that you can end up losing over 2 percentage points conversion rate from product page to shopping cart. What does that mean in real cost if you spend 500 kr per conversion at Google Ads in your newly started market?<br><span style="font-weight: bold;">Solution</span>: We can help you segment your products and ensure that the most important products have guaranteed high quality that converts. We do this both with AI solutions and people. It will cost more than just translating your entire product catalog with AI, but you will recoup it on your conversion rate already at very low improvement numbers.</p>
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          <strong style="color:#00ee8a;font-weight:bold;text-decoration:underline;font-style:normal;">➡️ Article with all 7 insight</strong>
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<h2 style="margin:0; mso-line-height-rule:exactly; line-height:175%; font-size:22px"> </h2>
<h2 style="margin:0; mso-line-height-rule:exactly; line-height:175%; font-size:22px">Want to Test the Latest Tools?</h2>
<h3 style="font-size:17px; margin:0; mso-line-height-rule:exactly; line-height:175%"><span style="font-weight: normal; font-size: 15px;">We are constantly developing our processes and fine-tuning them to make them work best for e-commerce and other brands. If you want to become one of our pilot customers for our latest tools, contact Rabie, Olle or Adam in our team!</span></h3>
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        <a href="https://contentor.se/e3t/Ctc/DN+113/d15vq504/VXf07429LKzHW57fBBy3VNgpHW99f7mw5cZrw-N1TFhtx3lYMRW69sMD-6lZ3m0W8g5PVW2R-XLMW1pZC1X3B3Fk3W5ncVcz3BMDtfW74PhGD6LHgkbW824hsx9fXVjPW2jCncG8w5TfjW1kvwsn8sxtJsW7g1p3p3WffgqW9jm1tr34v20_W2Yz58T2SRx2-N2D1YpvFnS4WW23CMhp7H6dJrW5WGSKz80zT2wW3ZylgT18DDSNN2ksjlCL1HQMV2t6WZ8D6J6pW8xGPP93S57hbW49JJdc6bvN1TW14Z4Mx62Ds18Vv7Thp5VNxrxdsJ3Cx04" target="_blank" style="color:#00a4bd; mso-line-height-rule:exactly; font-size:16px; font-family:Arial, sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:12px 18px; display:block" data-hs-link-id="0">
          <strong style="color:#00ee8a;font-weight:bold;text-decoration:underline;font-style:normal;">Contact us</strong>
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        <img alt="Adam och Olle D-congress" src="https://contentor.se/hs-fs/hubfs/Adam%20och%20Olle%20D-congress.png?width=1116&amp;upscale=true&amp;name=Adam%20och%20Olle%20D-congress.png" style="outline:none; text-decoration:none; -ms-interpolation-mode:bicubic; border:none; max-width:100%; font-size:16px" width="558" align="middle" srcset="https://contentor.se/hs-fs/hubfs/Adam%20och%20Olle%20D-congress.png?upscale=true&amp;width=1116&amp;upscale=true&amp;name=Adam%20och%20Olle%20D-congress.png 558w, https://contentor.se/hs-fs/hubfs/Adam%20och%20Olle%20D-congress.png?upscale=true&amp;width=2232&amp;upscale=true&amp;name=Adam%20och%20Olle%20D-congress.png 1116w" sizes="(max-width: 558px) 100vw, 558px">
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<table role="presentation" cellpadding="0" cellspacing="0" width="100%" style="border-spacing:0 !important; border-collapse:collapse; mso-table-lspace:0pt; mso-table-rspace:0pt"><tbody><tr><td class="hs_padded" style="border-collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:15px; color:#444444; word-break:break-word; padding:0px 20px"><div id="hs_cos_wrapper_module_16956515057581" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div id="hs_cos_wrapper_module_16956515057581_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h1 style="margin:0; mso-line-height-rule:exactly; font-family:Arial, sans-serif; line-height:327%; font-size:20px; text-align:center" align="center"><span style="color: #000000;">Winners from D-Congress!</span></h1></div></div></td></tr></tbody></table>
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<p style="mso-line-height-rule:exactly; line-height:175%; font-weight:normal; text-align:left" align="left">It made us very happy that so many of you meet up with us at D-Congress, and showed interest not just in what we do, but also our small competition. We can now announce the winners from the competition! The question was: <em>How many AI enginges do we work with at Contentor?</em><br><br></p>
<p style="mso-line-height-rule:exactly; line-height:175%; font-weight:normal; text-align:left" align="left">Congratulations to:<br><span style="font-weight: bold;">Achour Narse</span> at Teknikhallen<br><span style="font-weight: bold;">Annica Rantala</span> at Rapunzel<br><span style="font-weight: bold;">Jennifer Larsson</span> at MM Sports<br><br></p>
<p style="mso-line-height-rule:exactly; line-height:175%; font-weight:normal; text-align:left" align="left">They all gave the correct answer: 60 different AI engines are what we work with (or rather, worked with - since D-Congress that number has now increased to 63).</p>
<p style="mso-line-height-rule:exactly; line-height:175%; font-weight:normal; text-align:left" align="left"> </p>
<p style="mso-line-height-rule:exactly; line-height:175%; font-weight:normal; text-align:left" align="left">You will be contacted by the team for your prizes! </p>
<p style="mso-line-height-rule:exactly; line-height:175%; font-weight:normal; text-align:left" align="left"> </p>
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Here are some insights and the solutions that have emerged from using AI

View in browser (https://contentor.se/e3t/Ctc/DN+113/d15vq504/VXf07429LKzHW57fBBy3VNgpHW99f7mw5cZrw-N1TFhv65jGjMW7lCGcx6lZ3k-W30d57M5l-1LXW1xCH_m4d37mYW8YYjgY8V0gfhF2wjJgLfvw2N7X0P5bBB14kW29NGSd1bX18mVKhB_H3D2KVsVD_fgy7S4CRfW11XTXV8B_JsGW3ztQ0-1cJ4wnW5BSCcn4SMdKZW7SqVVx1d8l8CW1_wD2s1dfB0GW41c62Y8jHGhgN5vhHnZr-h_sW8J6y2D1TtLfKW49N95c2H04WBW6dGljt7tG7zXW8jDgk-7HjJ_dW31ccZB1wVz5JW9jPFqQ81Z5KhW5nZ1D752Y0lzW6H4Z6c676tQQW5FgGBY973wcxW30PnlC5C8HY1W8GpLPX4gl4sZMhTcfphznFCVxzqGk9hlbJGW6WRX7D7brKX0W1-Zh5t854RcnW2HtXSc53njs6MlDF1WzwlCnW1QYJH_7BRvC9W1NP4xt2chZjNW99ZCR61W0nf3F8Pxy4sHg2RW7T936F7jM-gRW8zjfKS7vBrqyVTz9Gc4PyNKGW5wk1Fc1Wqycmf32X9Bv04 )

challenges and solutions for AI contentor (https://contentor.se/e3t/Ctc/DN+113/d15vq504/VXf07429LKzHW57fBBy3VNgpHW99f7mw5cZrw-N1TFhvK3l5QzW8wLKSR6lZ3pkN7RHJ_K7XRwQW7j8T3t17bYv2W4rMLSn3v9CVxW3565k_1BlK3MW8kljJV5ZDd12W3SNxMM3Vqxr_W4DG-7p2DXSzvW2XrzmR16Jf_vN5C79W8yCrkYW6TMymk7kq3rHW2qPBfH6yRQ_dW3KBwYp32Rwk_M4QnNnvvs47W5X8CDc4sfnyDVVX7Gp4wjpzqW2lllhY9k9RGMW1RGsv298kJlXW40Fs_V6J23j9W7Lh9yX15XQrMW5xsXwr67HvR-W2b9cFN6QMmvBW3vGKp7163sVpW8Jky563Kx7P_N2dFlNSG6z6bW5Mcy7K7QH304W83Kj2L11SnR3W8jfP0B777L76W762-3W1Z2RcDf6XX3V204 )

7 Lessons and 7 Solutions for using AI smart for translations and localization

We frequently see a lot of smart use cases of using AI for going international or handling localization needs for companies. But we also see smart uses of AI that don't work at scale. We gathered 7 insights that we have seen over the recent months. Below are 3, the rest can be found here (https://contentor.se/e3t/Ctc/DN+113/d15vq504/VXf07429LKzHW57fBBy3VNgpHW99f7mw5cZrw-N1TFhvK3l5QzW8wLKSR6lZ3pkN7RHJ_K7XRwQW7j8T3t17bYv2W4rMLSn3v9CVxW3565k_1BlK3MW8kljJV5ZDd12W3SNxMM3Vqxr_W4DG-7p2DXSzvW2XrzmR16Jf_vN5C79W8yCrkYW6TMymk7kq3rHW2qPBfH6yRQ_dW3KBwYp32Rwk_M4QnNnvvs47W5X8CDc4sfnyDVVX7Gp4wjpzqW2lllhY9k9RGMW1RGsv298kJlXW40Fs_V6J23j9W7Lh9yX15XQrMW5xsXwr67HvR-W2b9cFN6QMmvBW3vGKp7163sVpW8Jky563Kx7P_N2dFlNSG6z6bW5Mcy7K7QH304W83Kj2L11SnR3W8jfP0B777L76W762-3W1Z2RcDf6XX3V204 )

Quality Assurance: Translation Memory and Do-not-translate

Challenge: It is relatively easy to translate your texts to multiple markets on your own, for example with ChatGPT. But what do you do when ChatGPT unintentionally translates your brand names into the local language? Your "Björn Borg" underwear might risk being called "Bear Castle" in English. OK, for big brands this is seldom a problem, but with lesser known brands, or for keywords that are important for you, this happens easily.

If you are selling underwear in the English market, you might want to force your translation to use the word "Underwear" instead of "Undergarments" because almost no one searches for the latter.

Solution: Our AI solutions support both do-not-translate word lists and translation memories so you can direct the translation engine towards exactly the words you want to use. Whether it's avoiding translating certain words or specifically translating certain words to predetermined keywords or phrases.

Fast Technology Instead of Manual Solutions

Challenge: Even though AI and machine translations can process large amounts of text quickly, the integration often involves manual work, especially when it comes to formatting and file handling. One example is the difficulty of directly integrating translations into certain formats, such as XML, without losing important formatting.

Solution: To bridge this digital divide, Contentor has developed tools and workflows that automate the formatting process and ensure that the final text is ready for publication directly. It's also possible to connect directly to our API, where formatting can be fully controlled, and even allows features such as version control – that is, if a text is updated or changed, to have the changes of the new version translated and adapted. This minimizes the need for time-consuming cutting-and-pasting work and allows our customers to focus on what they do best – growing their business.

Low Costs - But Have You Calculated Revenue Losses Too?

Challenge: Many are pleased with how quickly and cheaply they can translate their products or website with AI. You can quickly enter a new market for very low initial costs. But we also see that many do not consider what the actual cost is. If you translate keywords on product pages poorly or use incorrect language, we see that you can end up losing over 2 percentage points conversion rate from product page to shopping cart. What does that mean in real cost if you spend 500 kr per conversion at Google Ads in your newly started market?

Solution: We can help you segment your products and ensure that the most important products have guaranteed high quality that converts. We do this both with AI solutions and people. It will cost more than just translating your entire product catalog with AI, but you will recoup it on your conversion rate already at very low improvement numbers.

➡️ Article with all 7 insight
(https://contentor.se/e3t/Ctc/DN+113/d15vq504/VXf07429LKzHW57fBBy3VNgpHW99f7mw5cZrw-N1TFhvK3l5QzW8wLKSR6lZ3pkN7RHJ_K7XRwQW7j8T3t17bYv2W4rMLSn3v9CVxW3565k_1BlK3MW8kljJV5ZDd12W3SNxMM3Vqxr_W4DG-7p2DXSzvW2XrzmR16Jf_vN5C79W8yCrkYW6TMymk7kq3rHW2qPBfH6yRQ_dW3KBwYp32Rwk_M4QnNnvvs47W5X8CDc4sfnyDVVX7Gp4wjpzqW2lllhY9k9RGMW1RGsv298kJlXW40Fs_V6J23j9W7Lh9yX15XQrMW5xsXwr67HvR-W2b9cFN6QMmvBW3vGKp7163sVpW8Jky563Kx7P_N2dFlNSG6z6bW5Mcy7K7QH304W83Kj2L11SnR3W8jfP0B777L76W762-3W1Z2RcDf6XX3V204 )

Want to Test the Latest Tools?

We are constantly developing our processes and fine-tuning them to make them work best for e-commerce and other brands. If you want to become one of our pilot customers for our latest tools, contact Rabie, Olle or Adam in our team!

Contact us
(https://contentor.se/e3t/Ctc/DN+113/d15vq504/VXf07429LKzHW57fBBy3VNgpHW99f7mw5cZrw-N1TFhtx3l5QzW69sMD-6lZ3mpW8CLGbs2TxGMnW6wcXwM5J4ky2W6b-RdY3TV2dTW5CFfNy4t5sF8W77kCQS51r5pgVxblnw4GZJ5vW2_JCdg7X_Mj8W5BkH5L3GN6PPW2KS3M_4L6RCbW98M_TN3cBnJJVrv3mz7WmyZHW3n4rND4PRzBTW1T74dR72zSM9W6kfBhS6K69wcW27WkHQ2lwDbGW8SszP14-SVtnW5VqflF1LvDHZN5w5nbT5z1RZW8XNzrX7s9-MRVPp2hY5nzv82f4gcbYH04 )

Adam och Olle D-congress (https://contentor.se/e3t/Ctc/DN+113/d15vq504/VXf07429LKzHW57fBBy3VNgpHW99f7mw5cZrw-N1TFhtd3l5QzW5BW0B06lZ3nPW6NGgkt7C9GWZW8YW5yv4qq6DWN6rgxB4wq23fVDS2Gb5YHZprW1gk3JV5M5pTwW63027k6X6wJvW888PK47Ffc7SW3LPFlT99X7cRW5qBs_K4KgBgkW1pDdNq2-XFKXW1w6qQJ4y5CQKW2YsMY82_b-R4W2DtBNX7sHwLkVLQGWv77C9fMW8YGSGd2L_RXBW50zyK99kCgKcW467ZMr5WFMd8W6mdY1k10Sl-nf4W4kv004 )

Winners from D-Congress!

Congratulations to:

Achour Narse at Teknikhallen

Annica Rantala at Rapunzel

Jennifer Larsson at MM Sports

They all gave the correct answer: 60 different AI engines are what we work with (or rather, worked with - since D-Congress that number has now increased to 63).

You will be contacted by the team for your prizes!

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Insights: Challenges of AI Translations – 7 Lessons and 7 Solutions

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Insights: Challenges of AI Translations – 7 Lessons and 7 Solutions

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