3 Key Ways to Style Linen

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EDITORIAL
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The Fabric of the Summer is Back

In our latest editorial, we’re putting all your worries about linen to ease. Read along as we walk through the versatility of linen in three distinct realms: casual, mid-range, and dressed up.
READ NOW
Your Casual Linen

When it comes to casual styling with linen, think beachy vibes and laid-back resort aesthetics.
Ralph Lauren Purple Label Black Silk-Linen Shirt
ZEGNA White Cotton-Linen Shorts
Brunello Cucinelli Navy Embroidered Striped Linen Shirt
SHOP LINEN
A Mid-Range Look

Transitioning from casual to mid-range linen looks requires a touch of refinement while retaining that laid back vibe.
ZEGNA Light Brown Linen Dress Shirt with Band Collar
04651/a trip in a bag Navy Linen-Cotton Drawstring Trouser
04651/ a trip in a bag Taupe Brown Linen Travel Overshirt
SHOP LINEN
Dressing it Up

Dressing up linen may seem unconventional, but with the right approach, it gives sophistication and charm. Opt for neutral, refined colour palettes—think blacks, creams, and whites.
L.B.M. 1911 Light Grey Cotton-Linen Sport Jacket
Polo Ralph Lauren Cream Tailored Linen Sport Jacket
Brunello Cucinelli Black Linen-Blend Diagonal Sport Jacket
SHOP LINEN
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<a style="color:#000; font-style:normal; font-weight:normal; text-decoration:underline" href="https://thehelmclothing.com/blogs/editorial/3-key-ways-to-wear-linen-this-summer">
<img src="https://d3k81ch9hvuctc.cloudfront.net/company/Sdgmis/images/0aa760b2-84b3-4bec-966b-e012266adb59.png" style="display:block;outline:none;text-decoration:none;height:auto;font-size:13px;width:100%;" width="594">
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</p>
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<div style="font-family:'Helvetica Neue',Arial;font-size:14px;font-style:normal;font-weight:400;letter-spacing:0px;line-height:1.3;text-align:left;color:#222427;">
<h3 style="text-align: center;"><span style="font-family: 'Josefin Sans', 'Lucida Sans', 'Lucida Sans Unicode', Geneva, Verdana, sans-serif; font-weight: 400; font-style: normal;">The Fabric of the Summer is Back</span></h3>
<div style="text-align: center; line-height: 115%;">
<p dir="ltr" style="padding-bottom:0">In our latest editorial, we’re putting all your worries about linen to ease. Read along as we walk through the versatility of linen in three distinct realms: casual, mid-range, and dressed up.</p>
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<td class="" style="vertical-align:top;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;">
<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="" width="100%">
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<td style="font-size:0px;word-break:break-word;">
<div style="height:20px;line-height:20px;"> </div>
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<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="width:100%;" width="100%">
<tbody>
<tr>
<td class="" style="vertical-align:top;padding-top:9px;padding-right:18px;padding-bottom:9px;padding-left:18px;">
<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="" width="100%">
<tbody>
<tr>
<td align="center" class="kl-button" style="font-size:0px;padding:0px;word-break:break-word;" vertical-align="middle">
<table border="0" cellpadding="0" cellspacing="0" style="border-collapse:separate;line-height:100%;">
<tbody>
<tr>
<td align="center" bgcolor="#000000" role="presentation" style="border:none;border-radius:5px;cursor:auto;mso-padding-alt:15px 15px 15px 15px;background:#000000;" valign="middle">
<a style="color:#FFF; font-style:normal; font-weight:700; text-decoration:none; display:inline-block; background:#000; font-family:Arial; font-size:16px; line-height:100%; letter-spacing:0; margin:0; text-transform:none; padding:15px 15px 15px 15px; mso-padding-alt:0; border-radius:5px" target="_blank" href="https://thehelmclothing.com/blogs/editorial/3-key-ways-to-wear-linen-this-summer">
              READ NOW
            </a>
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<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="width:100%;" width="100%">
<tbody>
<tr>
<td class="" style="vertical-align:top;padding-top:9px;padding-right:18px;padding-bottom:9px;padding-left:18px;">
<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="" width="100%">
<tbody>
<tr>
<td align="left" class="kl-text" style="font-size:0px;padding:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;word-break:break-word;">
<div style="font-family:'Helvetica Neue',Arial;font-size:14px;font-style:normal;font-weight:400;letter-spacing:0px;line-height:1.3;text-align:left;color:#222427;">
<h3 style="text-align: center;"><span style="font-family: 'Josefin Sans', 'Lucida Sans', 'Lucida Sans Unicode', Geneva, Verdana, sans-serif; font-weight: 400; font-style: normal;">Your Casual Linen </span></h3>
<div style="text-align: center; line-height: 115%;">
<p dir="ltr" style="padding-bottom:0">When it comes to casual styling with linen, think beachy vibes and laid-back resort aesthetics.</p>
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<a style="color:#000; font-style:normal; font-weight:normal; text-decoration:underline" href="https://thehelmclothing.com/products/black-silk-linen-shirt">
<img alt="Image of Ralph Lauren Purple Label Black Silk-Linen Shirt" src="https://cdn.shopify.com/s/files/1/0166/9250/files/dzp4fqgdz22hvioswmog.jpg?v=1709579706" style="display:block;max-width:100%;width:auto;max-height:250px;" width="176">
</a>
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<tr><td align="center"><table align="center"><tbody><tr><td align="center" style="color:#000000;font-family:'Helvetica Neue',Arial;font-weight:normal;font-style:normal;text-decoration:underline;text-align:center;font-size:14px;letter-spacing:0px;padding-top:5px;padding-bottom:0px;line-height:1.3;"><a style='color:#000; font-style:normal; font-weight:normal; text-decoration:underline; font-family:"Helvetica Neue", Arial; text-align:center; font-size:14px; letter-spacing:0; padding-top:5px; padding-bottom:0; line-height:1.3' href="https://thehelmclothing.com/products/black-silk-linen-shirt">Ralph Lauren Purple Label Black Silk-Linen Shirt</a></td></tr></tbody></table></td></tr>
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<a style="color:#000; font-style:normal; font-weight:normal; text-decoration:underline" href="https://thehelmclothing.com/products/white-cotton-linen-shorts">
<img alt="Image of ZEGNA White Cotton-Linen Shorts" src="https://cdn.shopify.com/s/files/1/0166/9250/files/mvlhtjsht38j9kyuzmqh.jpg?v=1710299087" style="display:block;max-width:100%;width:auto;max-height:250px;" width="176">
</a>
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<tr><td align="center"><table align="center"><tbody><tr><td align="center" style="color:#000000;font-family:'Helvetica Neue',Arial;font-weight:normal;font-style:normal;text-decoration:underline;text-align:center;font-size:14px;letter-spacing:0px;padding-top:5px;padding-bottom:0px;line-height:1.3;"><a style='color:#000; font-style:normal; font-weight:normal; text-decoration:underline; font-family:"Helvetica Neue", Arial; text-align:center; font-size:14px; letter-spacing:0; padding-top:5px; padding-bottom:0; line-height:1.3' href="https://thehelmclothing.com/products/white-cotton-linen-shorts">ZEGNA White Cotton-Linen Shorts</a></td></tr></tbody></table></td></tr>
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<a style="color:#000; font-style:normal; font-weight:normal; text-decoration:underline" href="https://thehelmclothing.com/products/navy-embroidered-striped-linen-shirt">
<img alt="Image of Brunello Cucinelli Navy Embroidered Striped Linen Shirt" src="https://cdn.shopify.com/s/files/1/0166/9250/files/ksuqezwbm76xj7rlrijg.jpg?v=1713221657" style="display:block;max-width:100%;width:auto;max-height:250px;" width="176">
</a>
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<tr><td align="center"><table align="center"><tbody><tr><td align="center" style="color:#000000;font-family:'Helvetica Neue',Arial;font-weight:normal;font-style:normal;text-decoration:underline;text-align:center;font-size:14px;letter-spacing:0px;padding-top:5px;padding-bottom:0px;line-height:1.3;"><a style='color:#000; font-style:normal; font-weight:normal; text-decoration:underline; font-family:"Helvetica Neue", Arial; text-align:center; font-size:14px; letter-spacing:0; padding-top:5px; padding-bottom:0; line-height:1.3' href="https://thehelmclothing.com/products/navy-embroidered-striped-linen-shirt">Brunello Cucinelli Navy Embroidered Striped Linen Shirt</a></td></tr></tbody></table></td></tr>
<tr><td style="height:100%;"></td></tr>
</tbody>
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</td>
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<td align="center" bgcolor="#000000" role="presentation" style="border:none;border-radius:5px;cursor:auto;mso-padding-alt:15px 15px 15px 15px;background:#000000;" valign="middle">
<a style="color:#FFF; font-style:normal; font-weight:700; text-decoration:none; display:inline-block; background:#000; font-family:Arial; font-size:16px; line-height:100%; letter-spacing:0; margin:0; text-transform:none; padding:15px 15px 15px 15px; mso-padding-alt:0; border-radius:5px" target="_blank" href="https://thehelmclothing.com/collections/ss24-linen">
              SHOP LINEN
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<td class="" style="vertical-align:top;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;">
<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="" width="100%">
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<td style="font-size:0px;word-break:break-word;">
<div style="height:20px;line-height:20px;"> </div>
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</tbody>
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<div class="mj-column-per-100 mj-outlook-group-fix component-wrapper" style="font-size:0px;text-align:left;direction:ltr;vertical-align:top;width:100%;">
<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="width:100%;" width="100%">
<tbody>
<tr>
<td class="" style="vertical-align:top;padding-top:9px;padding-right:18px;padding-bottom:9px;padding-left:18px;">
<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="" width="100%">
<tbody>
<tr>
<td align="left" class="kl-text" style="font-size:0px;padding:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;word-break:break-word;">
<div style="font-family:'Helvetica Neue',Arial;font-size:14px;font-style:normal;font-weight:400;letter-spacing:0px;line-height:1.3;text-align:left;color:#222427;">
<h3 style="text-align: center;"><span style="font-family: 'Josefin Sans', 'Lucida Sans', 'Lucida Sans Unicode', Geneva, Verdana, sans-serif; font-weight: 400; font-style: normal;">A Mid-Range Look</span></h3>
<div style="text-align: center; line-height: 115%;">
<p dir="ltr" style="padding-bottom:0">Transitioning from casual to mid-range linen looks requires a touch of refinement while retaining that laid back vibe. </p>
</div>
</div>
</td>
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<a style="color:#000; font-style:normal; font-weight:normal; text-decoration:underline" href="https://thehelmclothing.com/products/light-brown-linen-dress-shirt-with-band-collar">
<img alt="Image of ZEGNA Light Brown Linen Dress Shirt with Band Collar" src="https://cdn.shopify.com/s/files/1/0166/9250/files/yxlcc2ndlzw1tigbfnmp.jpg?v=1708102439" style="display:block;max-width:100%;width:auto;max-height:250px;" width="176">
</a>
</td>
</tr>
<tr><td align="center"><table align="center"><tbody><tr><td align="center" style="color:#000000;font-family:'Helvetica Neue',Arial;font-weight:normal;font-style:normal;text-decoration:underline;text-align:center;font-size:14px;letter-spacing:0px;padding-top:5px;padding-bottom:0px;line-height:1.3;"><a style='color:#000; font-style:normal; font-weight:normal; text-decoration:underline; font-family:"Helvetica Neue", Arial; text-align:center; font-size:14px; letter-spacing:0; padding-top:5px; padding-bottom:0; line-height:1.3' href="https://thehelmclothing.com/products/light-brown-linen-dress-shirt-with-band-collar">ZEGNA Light Brown Linen Dress Shirt with Band Collar</a></td></tr></tbody></table></td></tr>
<tr><td style="height:100%;"></td></tr>
</tbody>
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</td>
</tr>
</tbody>
</table>
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<td align="center">
<a style="color:#000; font-style:normal; font-weight:normal; text-decoration:underline" href="https://thehelmclothing.com/products/navy-linen-cotton-drawstring-trouser">
<img alt="Image of 04651/a trip in a bag Navy Linen-Cotton Drawstring Trouser" src="https://cdn.shopify.com/s/files/1/0166/9250/files/ldxou5ktmjzilkygn18f.jpg?v=1712331050" style="display:block;max-width:100%;width:auto;max-height:250px;" width="176">
</a>
</td>
</tr>
<tr><td align="center"><table align="center"><tbody><tr><td align="center" style="color:#000000;font-family:'Helvetica Neue',Arial;font-weight:normal;font-style:normal;text-decoration:underline;text-align:center;font-size:14px;letter-spacing:0px;padding-top:5px;padding-bottom:0px;line-height:1.3;"><a style='color:#000; font-style:normal; font-weight:normal; text-decoration:underline; font-family:"Helvetica Neue", Arial; text-align:center; font-size:14px; letter-spacing:0; padding-top:5px; padding-bottom:0; line-height:1.3' href="https://thehelmclothing.com/products/navy-linen-cotton-drawstring-trouser">04651/a trip in a bag Navy Linen-Cotton Drawstring Trouser</a></td></tr></tbody></table></td></tr>
<tr><td style="height:100%;"></td></tr>
</tbody>
</table>
</td>
</tr>
</tbody>
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<tbody>
<tr>
<td align="center">
<a style="color:#000; font-style:normal; font-weight:normal; text-decoration:underline" href="https://thehelmclothing.com/products/taupe-brown-linen-travel-overshirt">
<img alt="Image of 04651/ a trip in a bag Taupe Brown Linen Travel Overshirt" src="https://cdn.shopify.com/s/files/1/0166/9250/files/t4kyordovmwowcwhlk5o.jpg?v=1712329977" style="display:block;max-width:100%;width:auto;max-height:250px;" width="176">
</a>
</td>
</tr>
<tr><td align="center"><table align="center"><tbody><tr><td align="center" style="color:#000000;font-family:'Helvetica Neue',Arial;font-weight:normal;font-style:normal;text-decoration:underline;text-align:center;font-size:14px;letter-spacing:0px;padding-top:5px;padding-bottom:0px;line-height:1.3;"><a style='color:#000; font-style:normal; font-weight:normal; text-decoration:underline; font-family:"Helvetica Neue", Arial; text-align:center; font-size:14px; letter-spacing:0; padding-top:5px; padding-bottom:0; line-height:1.3' href="https://thehelmclothing.com/products/taupe-brown-linen-travel-overshirt">04651/ a trip in a bag Taupe Brown Linen Travel Overshirt</a></td></tr></tbody></table></td></tr>
<tr><td style="height:100%;"></td></tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
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<div class="mj-column-per-100 mj-outlook-group-fix component-wrapper" style="font-size:0px;text-align:left;direction:ltr;vertical-align:top;width:100%;">
<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="width:100%;" width="100%">
<tbody>
<tr>
<td class="" style="vertical-align:top;padding-top:9px;padding-right:18px;padding-bottom:9px;padding-left:18px;">
<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="" width="100%">
<tbody>
<tr>
<td align="center" class="kl-button" style="font-size:0px;padding:0px;word-break:break-word;" vertical-align="middle">
<table border="0" cellpadding="0" cellspacing="0" style="border-collapse:separate;line-height:100%;">
<tbody>
<tr>
<td align="center" bgcolor="#000000" role="presentation" style="border:none;border-radius:5px;cursor:auto;mso-padding-alt:15px 15px 15px 15px;background:#000000;" valign="middle">
<a style="color:#FFF; font-style:normal; font-weight:700; text-decoration:none; display:inline-block; background:#000; font-family:Arial; font-size:16px; line-height:100%; letter-spacing:0; margin:0; text-transform:none; padding:15px 15px 15px 15px; mso-padding-alt:0; border-radius:5px" target="_blank" href="https://thehelmclothing.com/collections/ss24-linen">
              SHOP LINEN
            </a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
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<div class="mj-column-per-100 mj-outlook-group-fix component-wrapper" style="font-size:0px;text-align:left;direction:ltr;vertical-align:top;width:100%;">
<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="width:100%;" width="100%">
<tbody>
<tr>
<td class="" style="vertical-align:top;padding-top:9px;padding-right:18px;padding-bottom:9px;padding-left:18px;">
<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="" width="100%">
<tbody>
<tr>
<td align="left" class="kl-text" style="font-size:0px;padding:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;word-break:break-word;">
<div style="font-family:'Helvetica Neue',Arial;font-size:14px;font-style:normal;font-weight:400;letter-spacing:0px;line-height:1.3;text-align:left;color:#222427;">
<h3 style="text-align: center;"><span style="font-family: 'Josefin Sans', 'Lucida Sans', 'Lucida Sans Unicode', Geneva, Verdana, sans-serif; font-weight: 400; font-style: normal;">Dressing it Up</span></h3>
<div style="text-align: center; line-height: 115%;">
<p dir="ltr" style="padding-bottom:0">Dressing up linen may seem unconventional, but with the right approach, it gives sophistication and charm. Opt for neutral, refined colour palettes—think blacks, creams, and whites.</p>
</div>
</div>
</td>
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</tbody>
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</td>
</tr>
</tbody>
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<td class="" style="vertical-align:top;padding-top:9px;padding-right:21px;padding-bottom:9px;padding-left:21px;">
<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="" width="100%">
<tbody>
<tr>
<td align="left" style="font-size:0px;padding:0px;word-break:break-word;">
<div style="font-family:Ubuntu, Helvetica, Arial, sans-serif;font-size:13px;line-height:1;text-align:left;color:#000000;">
<!--[if true]><table class="kl-product" role="presentation" width="100%" style="all:unset;opacity:0;"><tr><![endif]-->
<!--[if false]></td></tr></table><![endif]-->
<div class="kl-product" style="display:table;width:100%;height:100%">
<!--[if true]><td width="33.333333333333336%" style="vertical-align:top;""><![endif]-->
<!--[if !true]><!--><div class="" style="display:table-cell;vertical-align:top;font-size:0;width:33.333333333333336%;">
<!--<![endif]-->
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<td style="font-size:0px;padding:4px 4px 4px 4px;word-break:break-word;vertical-align:top;">
<table align="left" border="0" cellpadding="0" cellspacing="0" class="kl-product-subblock" style="table-layout:fixed;height:100%;" width="100%">
<tbody>
<tr>
<td align="center">
<a style="color:#000; font-style:normal; font-weight:normal; text-decoration:underline" href="https://thehelmclothing.com/products/light-grey-jack-cotton-linen-sport-jacket">
<img alt="Image of L.B.M. 1911 Light Grey Cotton-Linen Sport Jacket" src="https://cdn.shopify.com/s/files/1/0166/9250/files/qobw1kqhwexijey4ccpg.jpg?v=1713472957" style="display:block;max-width:100%;width:auto;max-height:250px;" width="176">
</a>
</td>
</tr>
<tr><td align="center"><table align="center"><tbody><tr><td align="center" style="color:#000000;font-family:'Helvetica Neue',Arial;font-weight:normal;font-style:normal;text-decoration:underline;text-align:center;font-size:14px;letter-spacing:0px;padding-top:5px;padding-bottom:0px;line-height:1.3;"><a style='color:#000; font-style:normal; font-weight:normal; text-decoration:underline; font-family:"Helvetica Neue", Arial; text-align:center; font-size:14px; letter-spacing:0; padding-top:5px; padding-bottom:0; line-height:1.3' href="https://thehelmclothing.com/products/light-grey-jack-cotton-linen-sport-jacket">L.B.M. 1911 Light Grey Cotton-Linen Sport Jacket</a></td></tr></tbody></table></td></tr>
<tr><td style="height:100%;"></td></tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
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<table align="left" border="0" cellpadding="0" cellspacing="0" class="kl-product-subblock" style="table-layout:fixed;height:100%;" width="100%">
<tbody>
<tr>
<td align="center">
<a style="color:#000; font-style:normal; font-weight:normal; text-decoration:underline" href="https://thehelmclothing.com/products/cream-polo-tailored-linen-sport-jacket">
<img alt="Image of Polo Ralph Lauren Cream Tailored Linen Sport Jacket" src="https://cdn.shopify.com/s/files/1/0166/9250/files/pqllerdivb2gfbt8eetk.jpg?v=1710304346" style="display:block;max-width:100%;width:auto;max-height:250px;" width="176">
</a>
</td>
</tr>
<tr><td align="center"><table align="center"><tbody><tr><td align="center" style="color:#000000;font-family:'Helvetica Neue',Arial;font-weight:normal;font-style:normal;text-decoration:underline;text-align:center;font-size:14px;letter-spacing:0px;padding-top:5px;padding-bottom:0px;line-height:1.3;"><a style='color:#000; font-style:normal; font-weight:normal; text-decoration:underline; font-family:"Helvetica Neue", Arial; text-align:center; font-size:14px; letter-spacing:0; padding-top:5px; padding-bottom:0; line-height:1.3' href="https://thehelmclothing.com/products/cream-polo-tailored-linen-sport-jacket">Polo Ralph Lauren Cream Tailored Linen Sport Jacket</a></td></tr></tbody></table></td></tr>
<tr><td style="height:100%;"></td></tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
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<td style="font-size:0px;padding:4px 4px 4px 4px;word-break:break-word;vertical-align:top;">
<table align="left" border="0" cellpadding="0" cellspacing="0" class="kl-product-subblock" style="table-layout:fixed;height:100%;" width="100%">
<tbody>
<tr>
<td align="center">
<a style="color:#000; font-style:normal; font-weight:normal; text-decoration:underline" href="https://thehelmclothing.com/products/black-linen-wool-silk-diagonal-deconstructed-sport-jacket">
<img alt="Image of Brunello Cucinelli Black Linen-Blend Diagonal Sport Jacket" src="https://cdn.shopify.com/s/files/1/0166/9250/files/og8e8pi75dc8bj6jv3q2.jpg?v=1708014564" style="display:block;max-width:100%;width:auto;max-height:250px;" width="176">
</a>
</td>
</tr>
<tr><td align="center"><table align="center"><tbody><tr><td align="center" style="color:#000000;font-family:'Helvetica Neue',Arial;font-weight:normal;font-style:normal;text-decoration:underline;text-align:center;font-size:14px;letter-spacing:0px;padding-top:5px;padding-bottom:0px;line-height:1.3;"><a style='color:#000; font-style:normal; font-weight:normal; text-decoration:underline; font-family:"Helvetica Neue", Arial; text-align:center; font-size:14px; letter-spacing:0; padding-top:5px; padding-bottom:0; line-height:1.3' href="https://thehelmclothing.com/products/black-linen-wool-silk-diagonal-deconstructed-sport-jacket">Brunello Cucinelli Black Linen-Blend Diagonal Sport Jacket</a></td></tr></tbody></table></td></tr>
<tr><td style="height:100%;"></td></tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
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<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="width:100%;" width="100%">
<tbody>
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<td class="" style="vertical-align:top;padding-top:9px;padding-right:18px;padding-bottom:9px;padding-left:18px;">
<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="" width="100%">
<tbody>
<tr>
<td align="center" class="kl-button" style="font-size:0px;padding:0px;word-break:break-word;" vertical-align="middle">
<table border="0" cellpadding="0" cellspacing="0" style="border-collapse:separate;line-height:100%;">
<tbody>
<tr>
<td align="center" bgcolor="#000000" role="presentation" style="border:none;border-radius:5px;cursor:auto;mso-padding-alt:15px 15px 15px 15px;background:#000000;" valign="middle">
<a style="color:#FFF; font-style:normal; font-weight:700; text-decoration:none; display:inline-block; background:#000; font-family:Arial; font-size:16px; line-height:100%; letter-spacing:0; margin:0; text-transform:none; padding:15px 15px 15px 15px; mso-padding-alt:0; border-radius:5px" target="_blank" href="https://thehelmclothing.com/collections/ss24-linen">
              SHOP LINEN
            </a>
</td>
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<div style="height:20px;line-height:20px;"> </div>
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<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="" width="100%">
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<p style="padding-bottom:0; border-top:solid 1px #CCC; font-size:1px; margin:0 auto; width:100%">
</p>
<!--[if mso | IE]><table align="center" border="0" cellpadding="0" cellspacing="0" style="border-top:solid 1px #CCCCCC;font-size:1px;margin:0px auto;width:558px;" role="presentation" width="558px" ><tr><td style="height:0;line-height:0;"> &nbsp;
</td></tr></table><![endif]-->
</td>
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</td>
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<table align="center" border="0" cellpadding="0" cellspacing="0" class="kl-section" role="presentation" style="width:100%;">
<tbody>
<tr>
<td>
<!--[if mso | IE]><table align="center" border="0" cellpadding="0" cellspacing="0" class="kl-section-outlook" style="width:600px;" width="600" ><tr><td style="line-height:0px;font-size:0px;mso-line-height-rule:exactly;"><![endif]-->
<div style="margin:0px auto;max-width:600px;">
<table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="width:100%;">
<tbody>
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<td style="direction:ltr;font-size:0px;padding:0px;text-align:center;">
<!--[if mso | IE]><table role="presentation" border="0" cellpadding="0" cellspacing="0"><table align="center" border="0" cellpadding="0" cellspacing="0" class="" style="width:600px;" width="600" bgcolor="#FFFFFF" ><tr><td style="line-height:0px;font-size:0px;mso-line-height-rule:exactly;"><![endif]-->
<div style="background:#FFFFFF;background-color:#FFFFFF;margin:0px auto;border-radius:0px 0px 0px 0px;max-width:600px;">
<table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#FFFFFF;background-color:#FFFFFF;width:100%;border-radius:0px 0px 0px 0px;">
<tbody>
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<td style="direction:ltr;font-size:0px;padding:20px 0;padding-bottom:0px;padding-left:0px;padding-right:0px;padding-top:0px;text-align:center;">
<!--[if mso | IE]><table role="presentation" border="0" cellpadding="0" cellspacing="0"><![endif]-->
<div class="content-padding">
<!--[if true]><table border="0" cellpadding="0" cellspacing="0" width="600" style="width:600px;direction:ltr"><tr><![endif]-->
<div class="kl-row colstack" style="display:table;table-layout:fixed;width:100%;">
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<div class="kl-column" style="display:table-cell;vertical-align:top;width:50%;">
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<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="width:100%;" width="100%">
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<td class="" style="vertical-align:top;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;">
<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="" width="100%">
<tbody>
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<td align="center" class="kl-image" style="font-size:0px;word-break:break-word;">
<table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse;border-spacing:0px;">
<tbody>
<tr>
<td class="" style="border:0;padding:0px 0px 0px 0px;width:200px;" valign="top">
<a style="color:#000; font-style:normal; font-weight:normal; text-decoration:underline" href="https://thehelmclothing.com/pages/sms-subscription">
<img src="https://d3k81ch9hvuctc.cloudfront.net/company/Sdgmis/images/5407335c-b455-48cb-a23f-28ef4076e995.png" style="display:block;outline:none;text-decoration:none;height:auto;font-size:13px;width:100%;" width="200">
</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</div>
</div>
<!--[if true]></td><![endif]-->
<!--[if true]><td style="vertical-align:top;width:300px;"><![endif]-->
<div class="kl-column" style="display:table-cell;vertical-align:top;width:50%;">
<div class="mj-column-per-100 mj-outlook-group-fix component-wrapper" style="font-size:0px;text-align:left;direction:ltr;vertical-align:top;width:100%;">
<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="width:100%;" width="100%">
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<td class="" style="vertical-align:top;padding-top:9px;padding-right:18px;padding-bottom:9px;padding-left:18px;">
<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="" width="100%">
<tbody>
<tr>
<td align="left" class="kl-text" style="font-size:0px;padding:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;word-break:break-word;">
<div style="font-family:'Helvetica Neue',Arial;font-size:14px;font-style:normal;font-weight:400;letter-spacing:0px;line-height:1.3;text-align:left;color:#222427;">
<div style="line-height: 150%; text-align: center; font-family: Josefin Sans, Lucida Sans, Lucida Sans Unicode, Geneva, Verdana, sans-serif;"> </div>
<div style="line-height: 150%; text-align: center; font-family: Josefin Sans, Lucida Sans, Lucida Sans Unicode, Geneva, Verdana, sans-serif;"><span style="color: rgb(39, 36, 34);"><span style="font-size: 20px;"><strong>Never Miss Out</strong></span><br><span style="font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-weight: 400; font-style: normal;">Sign up for SMS marketing and be the first to hear about latest arrivals, and receive exclusive deals.</span><br><br><span style="font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-weight: 400; font-style: normal;"><strong>Subscribe today for a special offer.</strong></span></span></div>
</div>
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<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="width:100%;" width="100%">
<tbody>
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<span style="font-family: Sura, Georgia, Times, 'Times New Roman', serif; font-weight: 400; font-size: 11px;">The Helm Clothing | <a href="tel:7804254344" style="color:#000; font-style:normal; font-weight:normal; text-decoration:underline">780 425 4344</a> | 10176 103 St NW, Edmonton, AB T5J 0L1  Canada</span><br><br><span style="font-family: Sura, Georgia, Times, 'Times New Roman', serif; font-weight: 400; font-size: 11px;">© 2024 All rights reserved - The Helm Clothing</span>
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https://thehelmclothing.com/blogs/editorial/3-key-ways-to-wear-linen-this-summer
The Fabric of the Summer is Back
In our latest editorial, we’re putting all your worries about linen to ease. Read along as we walk through the versatility of linen in three distinct realms: casual, mid-range, and dressed up.
[READ NOW](https://thehelmclothing.com/blogs/editorial/3-key-ways-to-wear-linen-this-summer)
Your Casual Linen
When it comes to casual styling with linen, think beachy vibes and laid-back resort aesthetics.
[Image of Ralph Lauren Purple Label Black Silk-Linen Shirt](https://the-helm.myshopify.com/products/black-silk-linen-shirt)
[Ralph Lauren Purple Label Black Silk-Linen Shirt](https://the-helm.myshopify.com/products/black-silk-linen-shirt)
[Image of ZEGNA White Cotton-Linen Shorts](https://the-helm.myshopify.com/products/white-cotton-linen-shorts)
[ZEGNA White Cotton-Linen Shorts](https://the-helm.myshopify.com/products/white-cotton-linen-shorts)
[Image of Brunello Cucinelli Navy Embroidered Striped Linen Shirt](https://the-helm.myshopify.com/products/navy-embroidered-striped-linen-shirt)
[Brunello Cucinelli Navy Embroidered Striped Linen Shirt](https://the-helm.myshopify.com/products/navy-embroidered-striped-linen-shirt)
[SHOP LINEN](https://thehelmclothing.com/collections/ss24-linen)
A Mid-Range Look
Transitioning from casual to mid-range linen looks requires a touch of refinement while retaining that laid back vibe.
[Image of ZEGNA Light Brown Linen Dress Shirt with Band Collar](https://the-helm.myshopify.com/products/light-brown-linen-dress-shirt-with-band-collar)
[ZEGNA Light Brown Linen Dress Shirt with Band Collar](https://the-helm.myshopify.com/products/light-brown-linen-dress-shirt-with-band-collar)
[Image of 04651/a trip in a bag Navy Linen-Cotton Drawstring Trouser](https://the-helm.myshopify.com/products/navy-linen-cotton-drawstring-trouser)
[04651/a trip in a bag Navy Linen-Cotton Drawstring Trouser](https://the-helm.myshopify.com/products/navy-linen-cotton-drawstring-trouser)
[Image of 04651/ a trip in a bag Taupe Brown Linen Travel Overshirt](https://the-helm.myshopify.com/products/taupe-brown-linen-travel-overshirt)
[04651/ a trip in a bag Taupe Brown Linen Travel Overshirt](https://the-helm.myshopify.com/products/taupe-brown-linen-travel-overshirt)
[SHOP LINEN](https://thehelmclothing.com/collections/ss24-linen)
Dressing it Up
Dressing up linen may seem unconventional, but with the right approach, it gives sophistication and charm. Opt for neutral, refined colour palettes—think blacks, creams, and whites.
[Image of L.B.M. 1911 Light Grey Cotton-Linen Sport Jacket](https://the-helm.myshopify.com/products/light-grey-jack-cotton-linen-sport-jacket)
[L.B.M. 1911 Light Grey Cotton-Linen Sport Jacket](https://the-helm.myshopify.com/products/light-grey-jack-cotton-linen-sport-jacket)
[Image of Polo Ralph Lauren Cream Tailored Linen Sport Jacket](https://the-helm.myshopify.com/products/cream-polo-tailored-linen-sport-jacket)
[Polo Ralph Lauren Cream Tailored Linen Sport Jacket](https://the-helm.myshopify.com/products/cream-polo-tailored-linen-sport-jacket)
[Image of Brunello Cucinelli Black Linen-Blend Diagonal Sport Jacket](https://the-helm.myshopify.com/products/black-linen-wool-silk-diagonal-deconstructed-sport-jacket)
[Brunello Cucinelli Black Linen-Blend Diagonal Sport Jacket](https://the-helm.myshopify.com/products/black-linen-wool-silk-diagonal-deconstructed-sport-jacket)
[SHOP LINEN](https://thehelmclothing.com/collections/ss24-linen)
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The Helm Clothing | [780 425 4344](tel:7804254344) | 10176 103 St NW, Edmonton, AB T5J 0L1 Canada
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Subject Line: 3 Key Ways to Style Linen
From: The Helm Clothing <[email protected]>
Emails: The Helm Clothing Emails
Send Date: May 9, 2024 07:44 AM
Coupons: The Helm Clothing Coupons
Industry: Lifestyle Fashion And Apparel
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Images: 18
Links: 38
Preview Text: Elevate your SS24 Wardrobe. Shop Now. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏