3MM: Desires, Liberal Women & Wealth

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3 MINUTE MONDAY

Hi friend,

I’ve just finished my first ever live tour around the UK & Ireland.

One of the most surreal experiences I’ve ever had.

So terrifying and exciting and beautiful.

This whole week felt like a dream.

Thank you to everyone who came out, seeing thousands of you in the flesh is very different to seeing play counts on Spotify.

Other exciting news - we’re entirely sold out of Neutonic everywhere, in the UK & US.

That stock was supposed to last until Christmas - whoops.

But...

This Thursday we are launching a brand new Neutonic flavour and it’s absolute dynamite.

So so so insanely good.

Both mine & James’ favourite flavour.

I cannot wait for you to try this one.

Next day delivery on Amazon Prime in UK & US, so you can order Thursday and drink it Friday.

Anyway, this week I’ve been thinking about how our desires get hijacked.

“It’s one thing to get what you want.

But it’s another thing to want what’s worth getting.” — Shane Parrish

This is the danger of not spending time working out what you want to want.

Your life should be lived by design, not default.

Kyle Eschenroeder explains it beautifully…

Blindly following your desires makes you a slave to your impulses — slave to the assumptions of those around you, the advertisements you’re exposed to, and the confused chemical signals of your body.

If we don’t pause and ask ourselves what we want to want, we will spend our lives focused on unhealthy aims defined for us by others and the worst parts of ourselves.

We will pass these bad assumptions about life onto our children and loved ones.

We will reinforce these boring, desperate defaults in everyone we encounter.

To achieve freedom we must be able to think for ourselves.

If we don’t cut to the core and program our wants (our desires) then our best-case scenario is to be a successful, rich, or famous slave.

If we never peer into our programming then we may end up being the cleverest rat in the room, but that’s hardly worth celebrating.

In short - your default factory settings are absolute rubbish.

Do not follow them.

People who do will never actualise their potential, either for happiness or success.

“They do not what they intended but what they happen to run across” — Seneca

Our desires define our own paths of least resistance.

Through deliberate training that at first feels tedious, we can eventually arrive at a point where we actually want what we want to want.

Your life should be lived by design, not default.

MODERN WISDOM

I do a podcast which has had 400 million+ downloads. You should subscribe on Apple Podcasts or Spotify.

This week’s upcoming episodes:

Monday.
Max Lugavere - one of the best voices on nutrition breaks down the terrifying link between diet and mental health, with some great insights on what to eat to slow cognitive decline.

Thursday.
Jim Kwik - the world’s #1 brain training expert on how to improve your memory, speed up your learning and more. Absolute monster episode.

Saturday.
Tracy Vaillancourt - fascinating insights around the evolutionary psychology of female rivalry, how women compete with each other and what bullying does to a developing brain. So good.

THINGS I'VE LEARNED

1.
Gen Z women are more liberal, Gen Z men are more conservative.

The American Survey Centre interviewed 5000+ Americans.

Gen Z is working less than past generations.
Fewer have had boyfriends/girlfriends.
Fewer drink or smoke, but feel more isolated.
They’re less likely to have spent time with friends as teenagers.
7 in 10 play video games.
1 in 3 Gen Z women are LGBT.

Gen Z women are much more likely to report being disrespected by the opposite sex than women of past generations.

Gen Z women are disproportionately liberal and are also the most feminist and most LGBTQ-identifying generation ever.

Gen Z men are less liberal and feminist than Millennials, and perhaps even show a significant decline in support for gay marriage. — h/t American Survey Centre & Derek Thompson

2.
Brothers are more similar in wealth than body type.

“Income among brothers is more closely correlated than height or weight.

That means that if you have a brother who is tall and rich, you are more likely to become rich than you are tall." — Morgan Housel

3.
Betteridge's Law.

Any headline that ends in a question mark can be answered by the word "no."

LIFE HACK

Flying isn’t always quicker.

I always forget this.

Even though a flight might be less travel time to a destination, the time you need to waste getting to the airport, going through security, boarding the plane, then doing it all again at the other end often makes it longer than driving or getting a train.

Did the Manchester > London journey on Saturday on the train.

Laptop, nice sandwich and crap wi-fi.

Arrived in 2 hours. Easy work.

Big love,
Chris x

Share this newsletter with your friends here.

PS
Tomorrow I'm announcing the return of one of the biggest ever guests on Modern Wisdom. Hold on tight.

              
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<h1 style="font-family:Helvetica, Arial, sans-serif;color:#333;font-size:32px;text-align:center" class="">
<strong style="font-family:Helvetica, Arial, sans-serif">3 MINUTE</strong><span style="font-family:Helvetica, Arial, sans-serif;font-size:32px"><strong style="font-family:Helvetica, Arial, sans-serif"> MONDAY</strong></span>
</h1>
<p class="" style="font-size:18px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#333333;margin-bottom:1em">Hi friend,</p>
<p class="" style="font-size:18px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#333333;margin-bottom:1em">I’ve just finished my first ever live tour around the UK &amp; Ireland.</p>
<p class="" style="font-size:18px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#333333;margin-bottom:1em">One of the most surreal experiences I’ve ever had.</p>
<p class="" style="font-size:18px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#333333;margin-bottom:1em">So terrifying and exciting and beautiful.</p>
<p class="" style="font-size:18px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#333333;margin-bottom:1em">This whole week felt like a dream.</p>
<p class="" style="font-size:18px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#333333;margin-bottom:1em">Thank you to everyone who came out, seeing thousands of you in the flesh is very different to seeing play counts on Spotify.</p>
<p class="" style="font-size:18px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#333333;margin-bottom:1em">Other exciting news - we’re entirely sold out of Neutonic everywhere, in the UK &amp; US.</p>
<p class="" style="font-size:18px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#333333;margin-bottom:1em">That stock was supposed to last until Christmas - whoops.</p>
<p class="" style="font-size:18px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#333333;margin-bottom:1em">But...</p>
<p class="" style="font-size:18px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#333333;margin-bottom:1em"><strong style="font-family:Helvetica, Arial, sans-serif;color:inherit;font-family:inherit;font-size:inherit">This Thursday we are launching a brand new Neutonic flavour and it’s absolute dynamite.</strong></p>
<p class="" style="font-size:18px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#333333;margin-bottom:1em">So so so insanely good.</p>
<p class="" style="font-size:18px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#333333;margin-bottom:1em">Both mine &amp; James’ favourite flavour.</p>
<p class="" style="font-size:18px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#333333;margin-bottom:1em">I cannot wait for you to try this one.</p>
<p class="" style="font-size:18px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#333333;margin-bottom:1em">Next day delivery on Amazon Prime in UK &amp; US, so you can order Thursday and drink it Friday.</p>
<p class="" style="font-size:18px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#333333;margin-bottom:1em">Anyway, this week I’ve been thinking about how our desires get hijacked.</p>
<div style="font-size:18px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#333333;padding-bottom:10px;padding:10px 20px;margin:0 0 20px;border-left-style:solid;border-left-width:5px;border-left-color:#e1e1e1" class="blockquotes">
<div class="blockquotes-line" style="font-size:18px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#333333;padding-bottom:10px">“It’s one thing to get what you want.</div>
<div class="blockquotes-line" style="font-size:18px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#333333;padding-bottom:10px">But it’s another thing to want what’s worth getting.” — Shane Parrish</div>
</div>
<p class="" style="font-size:18px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#333333;margin-bottom:1em">This is the danger of not spending time working out what you want to want.</p>
<p class="" style="font-size:18px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#333333;margin-bottom:1em"><strong style="font-family:Helvetica, Arial, sans-serif;color:inherit;font-family:inherit;font-size:inherit">Your life should be lived by design, not default.</strong></p>
<p class="" style="font-size:18px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#333333;margin-bottom:1em">Kyle Eschenroeder explains it beautifully…</p>
<p class="" style="font-size:18px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#333333;margin-bottom:1em">Blindly following your desires makes you a slave to your impulses — slave to the assumptions of those around you, the advertisements you’re exposed to, and the confused chemical signals of your body.</p>
<p class="" style="font-size:18px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#333333;margin-bottom:1em">If we don’t pause and ask ourselves what we want to want, we will spend our lives focused on unhealthy aims defined for us by others and the worst parts of ourselves.</p>
<p class="" style="font-size:18px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#333333;margin-bottom:1em">We will pass these bad assumptions about life onto our children and loved ones.</p>
<p class="" style="font-size:18px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#333333;margin-bottom:1em">We will reinforce these boring, desperate defaults in everyone we encounter.</p>
<p class="" style="font-size:18px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#333333;margin-bottom:1em"><strong style="font-family:Helvetica, Arial, sans-serif;color:inherit;font-family:inherit;font-size:inherit">To achieve freedom we must be able to think for ourselves.</strong></p>
<p class="" style="font-size:18px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#333333;margin-bottom:1em">If we don’t cut to the core and program our wants (our desires) then our best-case scenario is to be a successful, rich, or famous slave. </p>
<p class="" style="font-size:18px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#333333;margin-bottom:1em">If we never peer into our programming then we may end up being the cleverest rat in the room, but that’s hardly worth celebrating.</p>
<p class="" style="font-size:18px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#333333;margin-bottom:1em">In short - your default factory settings are absolute rubbish.</p>
<p class="" style="font-size:18px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#333333;margin-bottom:1em">Do not follow them.</p>
<p class="" style="font-size:18px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#333333;margin-bottom:1em">People who do will never actualise their potential, either for happiness or success.</p>
<div style="font-size:18px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#333333;padding-bottom:10px;padding:10px 20px;margin:0 0 20px;border-left-style:solid;border-left-width:5px;border-left-color:#e1e1e1" class="blockquotes"><div class="blockquotes-line" style="font-size:18px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#333333;padding-bottom:10px">“They do not what they intended but what they happen to run across” — Seneca</div></div>
<p class="" style="font-size:18px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#333333;margin-bottom:1em">Our desires define our own paths of least resistance.</p>
<p class="" style="font-size:18px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#333333;margin-bottom:1em">Through deliberate training that at first feels tedious, we can eventually arrive at a point where we actually want what we want to want.</p>
<p class="" style="font-size:18px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#333333;margin-bottom:1em">Your life should be lived by design, not default.</p>
<p class="" style="font-size:18px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#333333;margin-bottom:1em"></p>
<h2 class="" style="font-family:Helvetica, Arial, sans-serif;color:#333;font-size:24px"><strong style="font-family:Helvetica, Arial, sans-serif">MODERN WISDOM</strong></h2>
<p class="" style="font-size:18px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#333333;margin-bottom:1em"><span style="font-family:Helvetica, Arial, sans-serif;color:inherit;font-family:inherit;font-size:inherit;font-size:18px">I do a podcast which has had 400 million+ downloads. You should subscribe on </span><a href="https://podcasts.apple.com/gb/podcast/modern-wisdom/id1347973549" trigger-id="1859511" target="_blank" rel="noopener noreferrer" style="font-family:Helvetica, Arial, sans-serif;color:inherit;font-family:inherit;font-size:inherit;text-decoration:none;border-bottom:1px dotted #0875c1;color:#0875c1" url-id="1589144647"><span style="font-family:Helvetica, Arial, sans-serif;color:inherit;font-family:inherit;font-size:inherit;font-size:18px">Apple Podcasts</span></a><span style="font-family:Helvetica, Arial, sans-serif;color:inherit;font-family:inherit;font-size:inherit;font-size:18px"> or </span><a href="https://open.spotify.com/show/0XrOqvxlqQI6bmdYHuIVnr" trigger-id="1859510" target="_blank" rel="noopener noreferrer" style="font-family:Helvetica, Arial, sans-serif;color:inherit;font-family:inherit;font-size:inherit;text-decoration:none;border-bottom:1px dotted #0875c1;color:#0875c1" url-id="1589144648"><span style="font-family:Helvetica, Arial, sans-serif;color:inherit;font-family:inherit;font-size:inherit;font-size:18px">Spotify</span></a><span style="font-family:Helvetica, Arial, sans-serif;color:inherit;font-family:inherit;font-size:inherit;font-size:18px">.<br style="font-family:Helvetica, Arial, sans-serif;color:inherit;font-family:inherit;font-size:inherit"></span></p>
<p class="" style="font-size:18px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#333333;margin-bottom:1em"><span style="font-family:Helvetica, Arial, sans-serif;color:inherit;font-family:inherit;font-size:inherit;font-size:18px"><strong style="font-family:Helvetica, Arial, sans-serif;color:inherit;font-family:inherit;font-size:inherit">This week’s upcoming episodes:</strong></span></p>
<p class="" style="font-size:18px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#333333;margin-bottom:1em">Monday.<br style="font-family:Helvetica, Arial, sans-serif;color:inherit;font-family:inherit;font-size:inherit">Max Lugavere - one of the best voices on nutrition breaks down the terrifying link between diet and mental health, with some great insights on what to eat to slow cognitive decline.</p>
<p class="" style="font-size:18px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#333333;margin-bottom:1em">Thursday.<br style="font-family:Helvetica, Arial, sans-serif;color:inherit;font-family:inherit;font-size:inherit">Jim Kwik - the world’s #1 brain training expert on how to improve your memory, speed up your learning and more. Absolute monster episode.</p>
<p class="" style="font-size:18px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#333333;margin-bottom:1em">Saturday.<br style="font-family:Helvetica, Arial, sans-serif;color:inherit;font-family:inherit;font-size:inherit">Tracy Vaillancourt - fascinating insights around the evolutionary psychology of female rivalry, how women compete with each other and what bullying does to a developing brain. So good.</p>
<p class="" style="font-size:18px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#333333;margin-bottom:1em"></p>
<h2 class="" style="font-family:Helvetica, Arial, sans-serif;color:#333;font-size:24px"><strong style="font-family:Helvetica, Arial, sans-serif">THINGS I'VE LEARNED</strong></h2>
<p class="" style="font-size:18px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#333333;margin-bottom:1em"><span style="font-family:Helvetica, Arial, sans-serif;color:inherit;font-family:inherit;font-size:inherit;font-size:18px">1.<br style="font-family:Helvetica, Arial, sans-serif;color:inherit;font-family:inherit;font-size:inherit"></span><strong style="font-family:Helvetica, Arial, sans-serif;color:inherit;font-family:inherit;font-size:inherit">Gen Z women are more liberal, Gen Z men are more conservative.</strong></p>
<p class="" style="font-size:18px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#333333;margin-bottom:1em">The American Survey Centre interviewed 5000+ Americans.</p>
<p class="" style="font-size:18px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#333333;margin-bottom:1em">Gen Z is working less than past generations.<br style="font-family:Helvetica, Arial, sans-serif;color:inherit;font-family:inherit;font-size:inherit">Fewer have had boyfriends/girlfriends.<br style="font-family:Helvetica, Arial, sans-serif;color:inherit;font-family:inherit;font-size:inherit">Fewer drink or smoke, but feel more isolated.<br style="font-family:Helvetica, Arial, sans-serif;color:inherit;font-family:inherit;font-size:inherit">They’re less likely to have spent time with friends as teenagers.<br style="font-family:Helvetica, Arial, sans-serif;color:inherit;font-family:inherit;font-size:inherit">7 in 10 play video games.<br style="font-family:Helvetica, Arial, sans-serif;color:inherit;font-family:inherit;font-size:inherit">1 in 3 Gen Z women are LGBT.</p>
<p class="" style="font-size:18px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#333333;margin-bottom:1em">Gen Z women are much more likely to report being disrespected by the opposite sex than women of past generations.</p>
<p class="" style="font-size:18px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#333333;margin-bottom:1em">Gen Z women are disproportionately liberal and are also the most feminist and most LGBTQ-identifying generation ever.</p>
<p class="" style="font-size:18px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#333333;margin-bottom:1em">Gen Z men are less liberal and feminist than Millennials, and perhaps even show a significant decline in support for gay marriage. — h/t American Survey Centre &amp; Derek Thompson</p>
<p class="" style="font-size:18px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#333333;margin-bottom:1em"></p>
<p class="" style="font-size:18px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#333333;margin-bottom:1em">2.<br style="font-family:Helvetica, Arial, sans-serif;color:inherit;font-family:inherit;font-size:inherit"><strong style="font-family:Helvetica, Arial, sans-serif;color:inherit;font-family:inherit;font-size:inherit">Brothers are more similar in wealth than body type.</strong></p>
<p class="" style="font-size:18px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#333333;margin-bottom:1em">“Income among brothers is more closely correlated than height or weight.</p>
<p class="" style="font-size:18px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#333333;margin-bottom:1em">That means that if you have a brother who is tall and rich, you are more likely to become rich than you are tall." — Morgan Housel</p>
<p class="" style="font-size:18px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#333333;margin-bottom:1em"></p>
<p class="" style="font-size:18px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#333333;margin-bottom:1em">3.<br style="font-family:Helvetica, Arial, sans-serif;color:inherit;font-family:inherit;font-size:inherit"><strong style="font-family:Helvetica, Arial, sans-serif;color:inherit;font-family:inherit;font-size:inherit">Betteridge's Law.</strong></p>
<p class="" style="font-size:18px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#333333;margin-bottom:1em">Any headline that ends in a question mark can be answered by the word "no."</p>
<p class="" style="font-size:18px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#333333;margin-bottom:1em"></p>
<h2 class="" style="font-family:Helvetica, Arial, sans-serif;color:#333;font-size:24px"><strong style="font-family:Helvetica, Arial, sans-serif">LIFE HACK</strong></h2>
<p class="" style="font-size:18px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#333333;margin-bottom:1em"><strong style="font-family:Helvetica, Arial, sans-serif;color:inherit;font-family:inherit;font-size:inherit">Flying isn’t always quicker.</strong></p>
<p class="" style="font-size:18px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#333333;margin-bottom:1em">I always forget this.</p>
<p class="" style="font-size:18px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#333333;margin-bottom:1em">Even though a flight might be less travel time to a destination, the time you need to waste getting to the airport, going through security, boarding the plane, then doing it all again at the other end often makes it longer than driving or getting a train.</p>
<p class="" style="font-size:18px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#333333;margin-bottom:1em">Did the Manchester &gt; London journey on Saturday on the train.</p>
<p class="" style="font-size:18px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#333333;margin-bottom:1em">Laptop, nice sandwich and crap wi-fi.</p>
<p class="" style="font-size:18px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#333333;margin-bottom:1em">Arrived in 2 hours. Easy work.<br style="font-family:Helvetica, Arial, sans-serif;color:inherit;font-family:inherit;font-size:inherit"></p>
<p class="" style="font-size:18px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#333333;margin-bottom:1em">Big love,<br style="font-family:Helvetica, Arial, sans-serif;color:inherit;font-family:inherit;font-size:inherit">Chris x</p>
<p class="" style="font-size:18px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#333333;margin-bottom:1em"><span style="font-family:Helvetica, Arial, sans-serif;color:inherit;font-family:inherit;font-size:inherit;font-size:18px">Share this newsletter with your friends </span><a href="https://unique-thinker-7318.ck.page/profile" target="_blank" rel="noopener noreferrer" style="font-family:Helvetica, Arial, sans-serif;color:inherit;font-family:inherit;font-size:inherit;text-decoration:none;border-bottom:1px dotted #0875c1;color:#0875c1" url-id="1589144649"><span style="font-family:Helvetica, Arial, sans-serif;color:inherit;font-family:inherit;font-size:inherit;font-size:18px">here</span></a><span style="font-family:Helvetica, Arial, sans-serif;color:inherit;font-family:inherit;font-size:inherit;font-size:18px">.</span></p>
<p class="" style="font-size:18px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#333333;margin-bottom:1em">PS<br style="font-family:Helvetica, Arial, sans-serif;color:inherit;font-family:inherit;font-size:inherit">Tomorrow I'm announcing the return of one of the biggest ever guests on Modern Wisdom. Hold on tight.</p>
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***************
3 MINUTE MONDAY
***************

Hi friend,

I’ve just finished my first ever live tour around the UK &
Ireland.

One of the most surreal experiences I’ve ever had.

So terrifying and exciting and beautiful.

This whole week felt like a dream.

Thank you to everyone who came out, seeing thousands of you in
the flesh is very different to seeing play counts on Spotify.

Other exciting news - we’re entirely sold out of Neutonic
everywhere, in the UK & US.

That stock was supposed to last until Christmas - whoops.

But...

This Thursday we are launching a brand new Neutonic flavour and
it’s absolute dynamite.

So so so insanely good.

Both mine & James’ favourite flavour.

I cannot wait for you to try this one.

Next day delivery on Amazon Prime in UK & US, so you can order
Thursday and drink it Friday.

Anyway, this week I’ve been thinking about how our desires get
hijacked.

“It’s one thing to get what you want.
But it’s another thing to want what’s worth getting.” — Shane
Parrish

This is the danger of not spending time working out what you want
to want.

Your life should be lived by design, not default.

Kyle Eschenroeder explains it beautifully…

Blindly following your desires makes you a slave to your impulses
— slave to the assumptions of those around you, the
advertisements you’re exposed to, and the confused chemical
signals of your body.

If we don’t pause and ask ourselves what we want to want, we will
spend our lives focused on unhealthy aims defined for us by
others and the worst parts of ourselves.

We will pass these bad assumptions about life onto our children
and loved ones.

We will reinforce these boring, desperate defaults in everyone we
encounter.

To achieve freedom we must be able to think for ourselves.

If we don’t cut to the core and program our wants (our desires)
then our best-case scenario is to be a successful, rich, or
famous slave.

If we never peer into our programming then we may end up being
the cleverest rat in the room, but that’s hardly worth
celebrating.

In short - your default factory settings are absolute rubbish.

Do not follow them.

People who do will never actualise their potential, either for
happiness or success.

“They do not what they intended but what they happen to run
across” — Seneca
Our desires define our own paths of least resistance.

Through deliberate training that at first feels tedious, we can
eventually arrive at a point where we actually want what we want
to want.

Your life should be lived by design, not default.

-------------
MODERN WISDOM
-------------

I do a podcast which has had 400 million+ downloads. You should
subscribe on Apple Podcasts (
https://click.convertkit-mail.com/8kuo8z2mdefoh0w26q9iluznzo399/qvhzpkdmf7hr8e9np8tl/aHR0cHM6Ly9hcHBsZS5jby8yTU5xSWd3
) or Spotify (
https://click.convertkit-mail.com/8kuo8z2mdefoh0w26q9iluznzo399/48hgdnodtehr0w4g8rcx/aHR0cHM6Ly9zcG90aS5maS8yTFNpbVBu
).

This week’s upcoming episodes:

Monday.Max Lugavere - one of the best voices on nutrition breaks
down the terrifying link between diet and mental health, with
some great insights on what to eat to slow cognitive decline.

Thursday.Jim Kwik - the world’s #1 brain training expert on how
to improve your memory, speed up your learning and more. Absolute
monster episode.

Saturday.Tracy Vaillancourt - fascinating insights around the
evolutionary psychology of female rivalry, how women compete with
each other and what bullying does to a developing brain. So good.

-------------------
THINGS I'VE LEARNED
-------------------

1.Gen Z women are more liberal, Gen Z men are more conservative.

The American Survey Centre interviewed 5000+ Americans.

Gen Z is working less than past generations.Fewer have had
boyfriends/girlfriends.Fewer drink or smoke, but feel more
isolated.They’re less likely to have spent time with friends as
teenagers.7 in 10 play video games.1 in 3 Gen Z women are LGBT.

Gen Z women are much more likely to report being disrespected by
the opposite sex than women of past generations.

Gen Z women are disproportionately liberal and are also the most
feminist and most LGBTQ-identifying generation ever.

Gen Z men are less liberal and feminist than Millennials, and
perhaps even show a significant decline in support for gay
marriage. — h/t American Survey Centre & Derek Thompson

2.Brothers are more similar in wealth than body type.

“Income among brothers is more closely correlated than height or
weight.

That means that if you have a brother who is tall and rich, you
are more likely to become rich than you are tall." — Morgan
Housel

3.Betteridge's Law.

Any headline that ends in a question mark can be answered by the
word "no."

---------
LIFE HACK
---------

Flying isn’t always quicker.

I always forget this.

Even though a flight might be less travel time to a destination,
the time you need to waste getting to the airport, going through
security, boarding the plane, then doing it all again at the
other end often makes it longer than driving or getting a train.

Did the Manchester > London journey on Saturday on the train.

Laptop, nice sandwich and crap wi-fi.

Arrived in 2 hours. Easy work.

Big love,Chris x

Share this newsletter with your friends here (
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).

PSTomorrow I'm announcing the return of one of the biggest ever
guests on Modern Wisdom. Hold on tight.

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