How much mail you should send
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<p style="mso-line-height-rule:exactly; line-height:175%"><span style="color: #000000;">We've already explained how direct mail isn't for everyone. </span></p>
<p style="mso-line-height-rule:exactly; line-height:175%"> </p>
<p style="mso-line-height-rule:exactly; line-height:175%"><span style="color: #000000;">And one of the first criteria is a monthly budget. </span></p>
<p style="mso-line-height-rule:exactly; line-height:175%"> </p>
<p style="mso-line-height-rule:exactly; line-height:175%"><span style="color: #000000;">If you have a budget of less than $500, we DON'T recommend using direct mail. </span></p>
<p style="mso-line-height-rule:exactly; line-height:175%"> </p>
<p style="mso-line-height-rule:exactly; line-height:175%"><span style="color: #000000;">You need a monthly budget of at least $1,500 plus. </span></p>
<p style="mso-line-height-rule:exactly; line-height:175%"> </p>
<p style="mso-line-height-rule:exactly; line-height:175%"><span style="color: #0600ff;">(<a href="https://d2xdpq04.na1.hubspotlinks.com/Ctc/DO+113/d2xdpq04/VX0g-R59ssFkW34SgX05rTKlyW1n-N735f7qsBN5l4bkj3m2ndW8wLKSR6lZ3pvW5B6hnm127LVgN4W7r7v_MXYmW1ZFy556RznXWM6rGpXPHxK9W2QgGFs3_rmGyW21qSKw17jNpQW4R1NFj2RsCCxW3Jt_bK5Wh246W5q8Vk39ddYLBN1bmLLJJP892W38h7bH3cHnJtW93Hwb64fjMq_W59q90N4X_n8CN2bNLM3NknFvW94FGcD4qGqSnV2pbqH67Yp_bN2lJHx-Nk9lGVMkL0F7GHcxLW2jZx-v8VtKbLW2Vz_3N6HR5m0W634Hrz8s_1y6W8zbYBd5gsn67W3RZtMP6DhDTSW79LBB33x0gYTW9hYphr3fzDDQW45gN676yf3L8W8hc6Nr22VghCW3hQMJD6yw9TXf3Csnfl04" target="_blank" style="mso-line-height-rule:exactly; color:#0600ff" rel="noopener" data-hs-link-id="0">see this article on marketing strategies for every budget</a>).</span></p>
<p style="mso-line-height-rule:exactly; line-height:175%"> </p>
<p style="mso-line-height-rule:exactly; line-height:175%"><span style="color: #000000;">We get lots of people who want to "dabble" in mail. They then buy 500 letters... and get no deals and very few leads. </span></p>
<p style="mso-line-height-rule:exactly; line-height:175%"> </p>
<p style="mso-line-height-rule:exactly; line-height:175%"><span style="color: #000000;">Then they blame the letter.</span></p>
<p style="mso-line-height-rule:exactly; line-height:175%"> </p>
<p style="mso-line-height-rule:exactly; line-height:175%"><span style="color: #000000;">Then they quit. </span></p>
<p style="mso-line-height-rule:exactly; line-height:175%"> </p>
<p style="mso-line-height-rule:exactly; line-height:175%"><span style="color: #000000;">But they didn't think about the MATH involved with mailing. </span></p>
<p style="mso-line-height-rule:exactly; line-height:175%"> </p>
<p style="mso-line-height-rule:exactly; line-height:175%"><span style="color: #000000;">If a letter brings you a 1.5% response rate, that means that a 500 mail drop can bring you 6-7 calls. And out of those 6-7 calls, you MIGHT get 3 real sellers from it.</span></p>
<p style="mso-line-height-rule:exactly; line-height:175%"> </p>
<p style="mso-line-height-rule:exactly; line-height:175%"><span style="color: #000000;"><strong>"WHOAH! Better get another lead manager on this!!"</strong></span></p>
<p style="mso-line-height-rule:exactly; line-height:175%"> </p>
<p style="mso-line-height-rule:exactly; line-height:175%"><span style="color: #000000;">Kidding, Kidding. But hope I made my point. Out of those 5 leads, you <em>MIGHT </em>get 2 appointments. And the average rate of signed contracts is 1 deal per 10 appointments.</span></p>
<p style="mso-line-height-rule:exactly; line-height:175%"> </p>
<p style="mso-line-height-rule:exactly; line-height:175%"><span style="color: #000000;">With those numbers, you're just not there yet. </span></p>
<p style="mso-line-height-rule:exactly; line-height:175%"> </p>
<p style="mso-line-height-rule:exactly; line-height:175%"><span style="color: #000000;">You're only a quarter there. </span></p>
<p style="mso-line-height-rule:exactly; line-height:175%"> </p>
<p style="mso-line-height-rule:exactly; line-height:175%"><span style="color: #000000;">That's why if you're new to us or new to direct-to-seller marketing, we suggest a minimum of 2,500 letters or 3,000 postcards, for a good start.</span></p>
<p style="mso-line-height-rule:exactly; line-height:175%"> </p>
<p style="mso-line-height-rule:exactly; line-height:175%"><span style="color: #000000;">Anything less and you'll be disappointed (<em>unless you plan on mailing every month with a small budget OR... you're mailing to super ti like apartments</em>).</span></p>
<p style="mso-line-height-rule:exactly; line-height:175%"> </p>
<p style="mso-line-height-rule:exactly; line-height:175%"><span style="color: #000000;">So this is what we recommend: </span></p>
<p style="mso-line-height-rule:exactly; line-height:175%"> </p>
<p style="mso-line-height-rule:exactly; line-height:175%"><span style="color: #000000; font-size: inherit; font-weight: normal;">For a one-time mailing campaign... Send this proven greeting letter:</span></p>
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<p style="mso-line-height-rule:exactly; line-height:175%"><span style="color: #000000;">For a proven month-to-month postcard... <br></span></p>
<p style="mso-line-height-rule:exactly; line-height:175%"> </p>
<p style="mso-line-height-rule:exactly; line-height:175%"><span style="color: #000000;">Choose from 1 of our several high-response, handwritten, postcard sequences: </span></p>
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BallpointMarketing.com, 2103 Parkway Dr, St. Peters, Mo 63376, (636) 242-8196
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We've already explained how direct mail isn't for everyone.
And one of the first criteria is a monthly budget.
If you have a budget of less than $500, we DON'T recommend using direct mail.
You need a monthly budget of at least $1,500 plus.
(see this article on marketing strategies for every budget (https://d2xdpq04.na1.hubspotlinks.com/Ctc/DO+113/d2xdpq04/VX0g-R59ssFkW34SgX05rTKlyW1n-N735f7qsBN5l4bkj3lcq-W8wLKSR6lZ3kTW3JmqL51NjDQ4W2NZ2SL42frGJW4C5s4M7qP5BJW5hffXG3xHx4BW3MHBQK4cX2lrW5kshnv6TVt4dW5d2gt11L7Zq9W8kR6pB8d_Ys3N4FQjLYqYmS_VrzHqC6sf0_NVz57RC8ZyR9qW5qHbY_5XJvgfN5wvRJ0pSW9-W8r__Bn57sVK5W6gbgy23L4N0sN1JMjqNbjsqbW6RZz9Y2FFlVqW91VsHy3hG6G3W8slHrs4TCxdrN9m19dDhC4BSW8f7LDg4G67nWW5tBjZ96mYbgxW1TsrjR8gjLr2W8dHQny1gk7-lW3NKb9h5mwNNvN5wZcqrjxtmcW7CYmkj26gKPNW2H-1ts4N5qfqf5fwFcT04 ) ).
We get lots of people who want to "dabble" in mail. They then buy 500 letters... and get no deals and very few leads.
Then they blame the letter.
Then they quit.
But they didn't think about the MATH involved with mailing.
If a letter brings you a 1.5% response rate, that means that a 500 mail drop can bring you 6-7 calls. And out of those 6-7 calls, you MIGHT get 3 real sellers from it.
"WHOAH! Better get another lead manager on this!!"
Kidding, Kidding. But hope I made my point. Out of those 5 leads, you MIGHT get 2 appointments. And the average rate of signed contracts is 1 deal per 10 appointments.
With those numbers, you're just not there yet.
You're only a quarter there.
That's why if you're new to us or new to direct-to-seller marketing, we suggest a minimum of 2,500 letters or 3,000 postcards, for a good start.
Anything less and you'll be disappointed (unless you plan on mailing every month with a small budget OR... you're mailing to super ti like apartments).
So this is what we recommend:
For a one-time mailing campaign... Send this proven greeting letter:
greeting-letters (https://d2xdpq04.na1.hubspotlinks.com/Ctc/DO+113/d2xdpq04/VX0g-R59ssFkW34SgX05rTKlyW1n-N735f7qsBN5l4bjK4YNxMW7lCGcx6lZ3pVW7npdYR860qWRW7DfNCR1SzzptW5TBXbR8vwwcMW76dftb78lyLhV_sb0H3JwK_GW3pdWhr8n9cdqW7Q_7RW5BDSykN1N-TKBNtgjYW3yG6DR7TdZMdVZNkZt7VCrJQW8w9wpq5nSR9HW3-fjcZ5CXwgwW58cj9J7mxtKlVms1zy361KtSW5Qnjm75MW7wrW21GNWH6L3VnbW5Jgwkp5rjqrTW9bt8w-94Y33XW1XLT583JlHH2VWm_mP1WFxR9V4jwx13kBV2qW98dW1H4GyXkXW84GWTh95J2gcW1fd7J11HySnTW7X5x1m4tnfYDW9dHCCC1t5cWGW93Rzd_8kLg0kW20xGDZ63gVKCW5MkL1V2TTz82W1x760r47Kk4nN1xvWd78DWPwW24hJF03VfRyJW47HhQV1lTbH_W9hmVZ67jH06bN6m8TZ-lNnGyW2gvSdZ3PxfSWW6TnDv42RsWv4W7XszYy4mK2GYW7gYWst904S-8W8KxxGX7Cm3LPf6d8dB604 )
For a proven month-to-month postcard...
Choose from 1 of our several high-response, handwritten, postcard sequences:
postcard sequence (https://d2xdpq04.na1.hubspotlinks.com/Ctc/DO+113/d2xdpq04/VX0g-R59ssFkW34SgX05rTKlyW1n-N735f7qsBN5l4bk03lcq-W7Y8-PT6lZ3mTW3xVXbQ6J7DlWW1_GX1Q1nlcBQW3wnZjQ3nVY7pW12Jcnr1QptjCW5N6x-h7ktBNFTTxJJ4j6Gk2W85yw512w2ytJW89Xd5j3KM-B2W6Kbzny1zGj-LW7H5Syk4RYWzcVGrGxt4g0-kHW3Lf27J6PT-DGW7vyMLp5PVmpsW1xtWSY8nXxjmW4CcHFz37w4slW8F9Hnw8xrnXCW2QMf8D5JxRCrW63rrTP5zDL5TVpSD6B76tNV2VbZP5K96JLT_W2Ws12c5dJt27W6QxLKd5L1PBNW1_1h8Y7s-tMgW8Y4H4C4X4MT0W5wrXgr6Clj9MW5F97_C4Z0_gJf8HN_KW04 )
BallpointMarketing.com, 2103 Parkway Dr, St. Peters, Mo 63376, (636) 242-8196
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