🙌 Shorts space.

Display Options

Copy Bookmark

Stacked Marketer

New analytics tools for TikTok and Facebook, Spotify opens up its ad marketplace, and more. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

November 20, 2023

Read in browser

Good morning.

If you tend to have a posture like this while working, you might want to ergonomify your setup.

Otherwise, your back will get you back. A payback, if you will.

OK, that’s enough word invention and word play for one morning. We should probably get to the news…

SOCIAL MEDIA

TikTok releases a new ad measurement framework and Facebook introduces organic A/B testing

Another week, another set of new social media tools to play with…

Down to the nitty-gritty: TikTok is evolving its measurement framework for ad campaigns by introducing a new Self-Attributing Network (SAN) integration.

This network provides advertisers with:

Insights to understand the true impact your TikTok Ads are making by understanding what led to conversions.
Customizable attribution windows for different engagement types—like Views, Clicks, and Engaged Views—right inside TikTok Ads Manager.
An advanced attribution metric. Engaged View-Through Attribution is a new touch-point that measures any conversions taking place after a user views an ad for six seconds or more without clicking before they convert within the attribution window.

Sounds like you just got incredibly useful tools for seeing how your TikTok Ads work on a detailed level.

And if you want more insight tools and happen to work for a large publisher or enterprise, head on over to Facebook, because the platform just dropped its Organic A/B Testing API.

This API allows developers to test their content across video and Reel posts on Facebook Pages and New Pages Experience.

Users can test up to four post variants and measure metrics like Reels plays, Comments, Shares, Reactions, Impressions Unique, and several others.

It’s a good day for data lovers!

ADVERTISING

YouTube Shorts is getting an ad space, Spotify opens its podcast ad marketplace, and new Instacart tools

If you’ve been yearning for the ability to choose where to display your ads on YouTube, your dream is coming true… soon.

Short and sweet: YouTube is reportedly running a pilot program to allow advertisers to run ads on YouTube Shorts exclusively.

Now, only a select group of brands are able to play around with this feature in its alpha phase.

But once the tool is available, you should be able to target Shorts ads based on age and gender demographics as well as geolocation and content categories. There should be a bunch of measurement metrics, too.

Looks like a lot of focus is going to be put on YouTube Shorts going forward…

While we’re on new ad spaces, Spotify is opening up its advertising marketplace to more podcasts.

The company added five new markets, including Sweden and India.

And just to remind you, Spotify saw 11% growth in podcast ad revenue… so advertisers are probably getting good results from this channel.

And finally, Instacart introduced two ad tools to connect emerging brands with retailers:

Digital Sell Sheets allow brands to showcase their best side to retailers directly in Ads Manager.
Brand Explorer lets retail partners discover and connect with new products and brands.

We love a streamlined process.

SPONSORED BY TACTICS

Where savvy marketers from top companies are getting profitable marketing insights—for free

More than 6,500 marketers—including folks from Leadpages, Klaviyo, and Google—tune in to Tactics every week.

Why? Because they get actionable insights and concrete strategies that have powered some of the most successful brands.

You can, too.

Every Saturday, get practical ideas you can implement on Monday—no wheel-reinventing necessary.

Readers love that Tactics provides concrete advice they can act on, instead of the fluff and unactionable theory you can find in other newsletters.

We have a feeling you’re going to love Tactics, too…

Get Tactics for free.

THE CREW’S INSIGHTS

Instagram Shopping [Part 1]: How to set up your digital storefront

Instagram isn’t only a social app anymore—it’s become a marketplace where your brand can set up a digital storefront, too.

So how do you set up an Instagram shop for your store so your customers can start buying?

Let’s break it down into three easy steps.

1) Inventory integration and synchronization. Before anything else, synchronize your product inventory with Facebook catalogs.

Make sure you include every product detail, from SKU numbers to material descriptions, so you can create a comprehensive shopping experience right on Instagram.

2) Create a visual storefront. As you know, Instagram is a visual playground, so your digital storefront needs to act like a gallery for your products.

Invest in good product shots, and spend time curating an aesthetic feed.

You should tag your products in your photos, too. Just don’t overcrowd your posts with tags.

3) Engagement and community building. Keep in mind that your Instagram shop is not just a storefront; it’s also a community.

Engage with your customers through comments, DMs, and interactive Stories. Create a sense of belonging and community around your brand.

Think of Instagram shop as your store away from your store. You want to give customers a convenient way to buy from you, but you don’t want to overwhelm them with too many options.

So focus on posting your flagship or seasonal products, and push users to your site for the rest.

Good luck!

ROUNDING UP THE STACK

PSYCHOLOGY: Once you know the exact “brain triggers” that get customers to buy, marketing becomes so much easier. Get one psychological effect, two real-world examples, and actionable tactics every week… and level up with 28k other marketers for free.*

TIKTOK: Forrester’s 2023 Youth Survey suggests that while TikTok's usage rate among teens has flattened, it remains ahead of its rivals. It surpassed YouTube in weekly usage among teens… but Reels and Shorts are gaining popularity. The battle of short-form content continues!

SOCIAL MEDIA: Big industry players are pulling ads from X following misinformation accusations, including The European Commission, IBM, Apple, Disney, and Lionsgate. Does this mean a drop in cost-per-click for smaller brands… or a total shift from the platform?

GOOGLE: A small update. Google changed its Search Quality Rater Guidelines to simplify scale definitions, web page guidance, and the removal of outdated examples. It also expanded on the rating guidance for forum and discussion pages. Good to know!

*This is a sponsored post.

BRAIN TEASER

I am a mother and a father, but have never given birth. I'm rarely still, but I never wander.

What am I?

You can find the answer here.

POOLSIDE CHAT

28 years to read one book?

Just when we thought we’d got a handle on reading, we heard about this.

Finnegans Wake, published in 1939, is a notoriously hard book to read thanks to its “idiosyncratic” language.

However, a book club decided to commit to the work. And by “commit,” we mean they reached the last page 28 years after starting.

What did they do next? They started reading the book again of course. Because 28 years later, none of them understands what the book is really about.

One member confessed: “I've read this page maybe 100 times. And I understand very little of it.”

Hopefully, our newsletter is a little easier to understand…

SHARING IS CARING

Guess which mug we’re drinking out of.

Yep, the Stacked Marketer Mug. Every member of The Crew has one and uses it daily.

You can get one too. It looks great no matter what you put in it—coffee, tea, pens, the paperclips you never use…

All you have to do is share our newsletter and get 30 other smart people to sign up.

You’ll unlock other prizes along the way, too, like:

The Crew’s Top 10 Insights (2 referrals)
The Ultimate Holiday Marketing Deep Dive (4 referrals)

Share the referral link below to get started.

Sip. Mmm, nice.

CLICK TO SHARE

Or copy your referral link: https://www.stackedmarketer.com/friend-recommended/?utm_source=sparkloop&utm_medium=referral&utm_campaign=sm_daily&rh_ref=04b0ef2e

SUBSCRIBE | SM PRO | ADVERTISE

              
                <!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd">
<html xmlns="http://www.w3.org/1999/xhtml" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0 !important;margin-bottom:0 !important;margin-right:auto !important;margin-left:auto !important;padding-top:0 !important;padding-bottom:0 !important;padding-right:0 !important;padding-left:0 !important;height:100% !important;width:100% !important;">
<head style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">
<meta http-equiv="Content-Type" content="text/html; charset=utf-8" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">
<meta name="viewport" content="width=device-width, initial-scale=1.0" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">
<meta name="x-apple-disable-message-reformatting" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">
<title style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">Stacked Marketer</title>
            <style type="text/css" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">html,body{margin:0 auto !important;padding:0 !important;height:100% !important;width:100% !important}#MessageViewBody a{color:inherit;text-decoration:none;font-size:inherit;font-family:inherit;font-weight:inherit;line-height:inherit}*{-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%}div[style*="margin: 16px 0"]{margin:0 !important}table,td{mso-table-lspace:0pt !important;mso-table-rspace:0pt !important}table{border-spacing:0 !important;border-collapse:separate; !important;table-layout:fixed !important;margin:0 auto !important}table table
            table{table-layout:fixed}img{-ms-interpolation-mode:bicubic}*[x-apple-data-detectors], .x-gmail-data-detectors, .x-gmail-data-detectors *,.aBn{border-bottom:0 !important;cursor:default !important;color:inherit !important;text-decoration:none !important;font-size:inherit !important;font-family:inherit !important;font-weight:inherit !important;line-height:inherit !important}.a6S{display:none !important;opacity:0.01 !important}img.g-img+div{display:none !important}.button-link{text-decoration:none !important}@media only screen and (min-device-width: 375px) and (max-device-width: 413px){.email-container{min-width:375px !important}}</style>
            <style type="text/css" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">
            li{padding-bottom: 5px!important;}a{color: #333333;text-decoration: none!important;border-bottom: 2px solid #0099d8}p{margin: 0px!important;padding-top: 7px;padding-bottom: 7px;}.share {font-family: helvetica, 'lucida grande', 'lucida sans unicode', 'lucida sans', sans-serif;font-size: 20px;color: #98b5c9;text-align: center;line-height: 23px;font-weight: bold;margin: 0px;padding-top: 10px !important;padding-bottom: 15px !important;padding-left: 0px !important;padding-right: 0px !important}h1 {font-family: Helvetica, sans-serif;font-size: 30px;color: #98b5c9;text-align: center;line-height: 36px;font-weight: bold;margin: 0px;padding: 0px}.full {width: 100%;clear: both}.content {font-family: helvetica, 'lucida grande', 'lucida sans unicode', 'lucida sans', verdana, 
            sans-serif;color: #333333;padding: 5px 15px 5px 15px;text-align: left;line-height: 23px !important;font-size: 16px !important}.separator {padding: 0px!important;font-size: 5px;}.headline {font-family: helvetica, 'lucida grande', 'lucida sans unicode', 'lucida sans', sans-serif;font-size: 22px;color: #333333;text-align: left;line-height: 26px;font-weight: bold;margin: 0px;padding-top: 8px !important;padding-bottom: 8px !important;padding-left: 15px !important;padding-right: 15px!important}.subheading {font-family: helvetica, 'lucida grande', 'lucida sans unicode', 'lucida sans', sans-serif;font-size: 18px;color: #333333;text-align: left;line-height: 26px;font-weight: bold;margin: 0px;padding: 5px 15px 5px 15px}
            .intro-para{font-family: helvetica, 'lucida grande', 'lucida sans unicode', 'lucida sans', verdana, sans-serif;color:#333333; padding: 10px 15px 0px 15px;text-align: left;line-height: 21px !important;font-size: 15px !important;border-left-style: solid; border-right-style: solid; border-color: #98b5c9; border-left-width: 1px; border-right-width: 2px;}
            .border-poolside{border-top-style: solid; border-left-style: solid; border-right-style: solid; border-color: #98b5c9; border-left-width: 1px; border-right-width: 2px;border-top-width: 1px; border-top-right-radius: 8px; border-top-left-radius: 8px; padding-top: 10px;}.border-tag-blue{border-bottom-style: solid; border-color: #98b5c9;border-width: 2px;}.border-sides{border-left-style: solid; border-right-style: solid; border-color: #98b5c9; border-left-width: 1px; border-right-width: 2px;}.border-bottom{border-left-style: solid!important;border-right-style: solid;border-color: #98b5c9;border-left-width: 1px;border-right-width: 2px;border-bottom-style: solid;border-bottom-width: 2px;border-bottom-right-radius: 20px;border-bottom-left-radius: 20px;}.imgpop {padding-top: 5px;padding-bottom: 0px;padding-left: 0px; padding-right: 0px;}.imgpop-header {padding-top: 5px;padding-bottom: 
            15px;padding-left: 0px; padding-right: 0px;}.intro-poolside {font-family: helvetica, 'lucida grande', 'lucida sans unicode', 'lucida sans', verdana, sans-serif;color: #333333;line-height: 22px!important;font-size: 16px !important;font-style: italic;}.top-rounded-blue{border-top-style: solid; border-color: #98b5c9;border-top-width: 1px; border-top-right-radius: 20px;}.tags-blue {background-color: #0099d8 !important;background-clip: padding-box;font-family: helvetica, sans-serif;text-align: center;color: #fff;font-size: 14px;line-height: 20px;font-weight: bold;padding-left: 9px;padding-right: 9px}.footer {font-family: 'verdana', 
            'lucida grande', 'lucida sans unicode', 'lucida sans', sans-serif; font-size: 12px; color: #555555; padding: 15px 15px; text-align: center; line-height: 16px;}.address {font-family: 'verdana', sans-serif; font-size: 11px; color: #444444; text-align:center;line-height: 16px;}.bottom-links{font-family: 'Open Sans', Roboto, Helvetica, sans-serif; font-size: 16px; color: #98b5c9; text-align:center; line-height: 1.5; font-weight: bold;}
            @media only screen and (max-width: 480px) {a[href^="tel"],a[href^="sms"] {text-decoration: none;color: #fff;cursor: default;font-size: 16px}.mobile_link a[href^="tel"],.mobile_link a[href^="sms"] {text-decoration: default;color: #fff !important;cursor: default}.image {width: 100%!important;height: auto!important} .imgpop-header {width: 90%!important; height: auto!important;}.splogo {width: 45%!important;height: auto!important}.padding-top15 {padding-top: 15px!important}.tags-blue {font-size: 14px !important;line-height: 16px !important;padding-left: 4px;padding-right: 4px}.headline {font-size: 20px!important;line-height: 24px !important}.subheading {font-size: 18px!important;line-height: 24px !important}.intro-poolside {line-height: 20px!important;font-size: 14px !important;padding-left: 5px!important; padding-right: 
            5px!important;}.content {padding: 5px 15px 5px 15px!important;text-align: left;line-height: 18px !important;font-size: 14px !important}.intro-para {padding: 5px 15px 5px 15px !important;line-height: 18px !important;font-size: 14px !important}html {font-size: 16px;line-height: 24px}h1 {font-size: 24px;line-height: 30px}.devicewidth {width: 100% !important;padding: 0px 0px !important}.devicewidthinner {width: 100% !important;text-align:center!important}}
            @media only screen and (max-width:408px) {.tags-blue {font-size: 14px;line-height: 16px;padding-left: 4px;padding-right: 4px}.headline {padding-right:10px!important; padding-left: 10px!important; font-size: 20px !important;line-height: 23px !important}.subheading {font-size: 18px!important;line-height: 23px!important;padding: 5px 10px 5px 10px}.content {padding: 5px 15px 5px 15px!important;text-align: left;line-height: 17px !important;font-size: 14px !important}.intro-para {padding-right:10px!important; padding-left: 10px!important;line-height: 17px !important;font-size: 14px !important}}
            </style>
            </head>
            <body bgcolor="#ffffff" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0 !important;margin-bottom:0 !important;margin-right:auto !important;margin-left:auto !important;padding-top:0 !important;padding-bottom:0 !important;padding-right:0 !important;padding-left:0 !important;height:100% !important;width:100% !important;">
<div style="mso-hide:all;position:fixed;height:0;max-height:0;overflow:hidden;font-size:0;">New analytics tools for TikTok and Facebook, Spotify opens up its ad marketplace, and more. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌</div>
<div class="email-container" align="center" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;max-width:666px;margin-top:auto;margin-bottom:auto;margin-right:auto;margin-left:auto;">
<table width="666" bgcolor="#ffffff" cellpadding="0" cellspacing="0" border="0" align="center" class="devicewidth" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;padding-top:5px;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;border-spacing:0 !important;border-collapse:separate;table-layout:fixed 
!important;margin-top:0 !important;margin-bottom:0 !important;margin-right:auto !important;margin-left:auto !important;"><tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">
<td align="left" valign="middle" height="28" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;color:#ffffff;font-weight:bold;border-radius:5px 5px 0px 0px;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;"><table height="24" align="left" valign="middle" border="0" cellpadding="0" cellspacing="0" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;border-spacing:0 !important;border-collapse:separate;table-layout:fixed !important;margin-top:0 !important;margin-bottom:0 !important;margin-right:auto !important;margin-left:auto !important;"><tbody style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td align="center" valign="middle" height="28" class="tags-blue" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;color:#ffffff;font-weight:bold;border-radius:5px 5px 0px 0px;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;background-color:#0099d8 !important;background-clip:padding-box;font-family:helvetica, sans-serif;text-align:center;font-size:14px;line-height:20px;padding-left:9px;padding-right:9px;">November 20, 2023</td></tr></tbody></table></td>
<td align="right" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;font-family:verdana, 'lucida grande', 'lucida sans unicode', 'lucida sans', verdana, sans-serif;color:#555555;text-align:right;font-size:13px;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;"><a href="https://cm.stackedmarketer.com/t/j-e-strhdhl-dujjhhtrjy-jl/" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;font-weight:bold;text-decoration:none!important;color:#555555!important;border-style:none !important;padding-right:10px;border-bottom-width:2px;border-bottom-style:solid;border-bottom-color:#0099d8;">Read in browser</a></td>
</tr></table>
<table width="666" bgcolor="#ffffff" cellpadding="0" cellspacing="0" border="0" align="center" class="devicewidth" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;mso-table-lspace:0pt !important;mso-table-rspace:0pt 
!important;border-spacing:0 !important;border-collapse:separate;table-layout:fixed !important;margin-top:0 !important;margin-bottom:0 !important;margin-right:auto !important;margin-left:auto !important;">
<tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td class="separator top-rounded-blue border-sides" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;padding-top:0px !important;padding-bottom:0px !important;padding-right:0px !important;padding-left:0px !important;font-size:5px;border-left-style:solid;border-right-style:solid;border-left-width:1px;border-right-width:2px;border-top-style:solid;border-color:#98b5c9;border-top-width:1px;border-top-right-radius:20px;">
<br style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">
            </td></tr>
<tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td align="center" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;"><div class="border-sides" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;border-left-style:solid;border-right-style:solid;border-color:#98b5c9;border-left-width:1px;border-right-width:2px;"><img editable label="Logo" width="400" border="0" alt="logo" src="http://i1.cmail19.com/ei/j/95/DF0/783/195029/csimport/logo_0.png" class="imgpop-header" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;display:block;border-style:none;outline-style:none;text-decoration:none;-ms-interpolation-mode:bicubic;padding-top:5px;padding-bottom:15px;padding-left:0px;padding-right:0px;"></div></td></tr>
<tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td align="center" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;"><div class="border-sides" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;border-left-style:solid;border-right-style:solid;border-color:#98b5c9;border-left-width:1px;border-right-width:2px;"><a href="https://www.stackedmarketer.com/pricing-pages-copywriting/" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;color:#333333;text-decoration:none!important;border-bottom-width:2px;border-bottom-style:solid;border-bottom-color:#0099d8;"><img editable label="Sponsor-Logo" width="175" border="0" alt="sponsor" src="http://i2.cmail19.com/ei/j/95/DF0/783/195029/csimport/fde24686df97871f4bbcb19a31d71af7_1.png" class="splogo" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;display:block;border-style:none;outline-style:none;text-decoration:none;-ms-interpolation-mode:bicubic;"></a></div></td></tr>
<tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td align="left" class="intro-para" bgcolor="#ffffff" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;font-family:helvetica, 'lucida grande', 'lucida sans unicode', 'lucida sans', verdana, sans-serif;color:#333333;padding-top:10px;padding-bottom:0px;padding-right:15px;padding-left:15px;text-align:left;line-height:21px !important;font-size:15px !important;border-left-style:solid;border-right-style:solid;border-color:#98b5c9;border-left-width:1px;border-right-width:2px;"><multiline label="Welcome Paragraph" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;"><strong style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">Good morning.</strong></p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;">If you tend to have a <a href="https://twitter.com/michaelaubry/status/1726331331230195779" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;color:#333333;text-decoration:none!important;border-bottom-width:2px;border-bottom-style:solid;border-bottom-color:#0099d8;">posture like this while working</a>, you might want to ergonomify your setup. </p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;">Otherwise, your back will get you back. A payback, if you will.</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;">OK, that’s enough word invention and word play for one morning. We should probably get to the news…</p></multiline></td></tr>
<tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td width="100%" class="separator border-bottom" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;padding-top:0px !important;padding-bottom:0px !important;padding-right:0px !important;padding-left:0px !important;font-size:5px;border-left-style:solid!important;border-right-style:solid;border-color:#98b5c9;border-left-width:1px;border-right-width:2px;border-bottom-style:solid;border-bottom-width:2px;border-bottom-right-radius:20px;border-bottom-left-radius:20px;">
<br style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">
            </td></tr>
</table>
            <table width="666" bgcolor="#ffffff" cellpadding="0" cellspacing="0" border="0" align="center" class="devicewidth" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;border-spacing:0 !important;border-collapse:separate;table-layout:fixed !important;margin-top:0 !important;margin-bottom:0 !important;margin-right:auto !important;margin-left:auto !important;"><tbody style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">
<tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td width="100%" class="separator" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;padding-top:0px !important;padding-bottom:0px !important;padding-right:0px !important;padding-left:0px !important;font-size:5px;">
<br style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">
            </td></tr>
<layout label="Tag-Blue" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;padding-left:0px;padding-top:10px;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;"><table height="24" align="left" valign="middle" border="0" cellpadding="0" cellspacing="0" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;padding-left:0px;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;border-spacing:0 !important;border-collapse:separate;table-layout:fixed !important;margin-top:0 !important;margin-bottom:0 !important;margin-right:auto !important;margin-left:auto !important;"><tbody style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td align="center" valign="middle" height="28" class="tags-blue" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;color:#ffffff;font-weight:bold;border-radius:5px 5px 0px 0px;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;background-color:#0099d8 !important;background-clip:padding-box;font-family:helvetica, 
sans-serif;text-align:center;font-size:14px;line-height:20px;padding-left:9px;padding-right:9px;"><singleline label="button2" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">SOCIAL MEDIA</singleline></td></tr></tbody></table></td></tr></layout><layout label="Separator Top Blue" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td width="100%" height="2" class="separator top-rounded-blue border-sides" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;padding-top:0px !important;padding-bottom:0px !important;padding-right:0px !important;padding-left:0px 
!important;font-size:5px;border-left-style:solid;border-right-style:solid;border-left-width:1px;border-right-width:2px;border-top-style:solid;border-color:#98b5c9;border-top-width:1px;border-top-right-radius:20px;"><singleline label="separator" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><br style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">
            </singleline></td></tr></layout>
            <layout label="Heading" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td align="center" bgcolor="#ffffff" class="headline border-sides" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;font-family:helvetica, 'lucida grande', 'lucida sans unicode', 'lucida sans', sans-serif;font-size:22px;color:#333333;text-align:left;line-height:26px;font-weight:bold;margin-top:0px;margin-bottom:0px;margin-right:0px;margin-left:0px;padding-top:8px !important;padding-bottom:8px !important;padding-left:15px !important;padding-right:15px!important;border-left-style:solid;border-right-style:solid;border-color:#98b5c9;border-left-width:1px;border-right-width:2px;"><singleline label="headline" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">TikTok releases a new ad measurement framework and Facebook introduces organic A/B testing</singleline></td></tr></layout>
            <repeater style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><layout label="Image" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td align="center" class="border-sides" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;border-left-style:solid;border-right-style:solid;border-color:#98b5c9;border-left-width:1px;border-right-width:2px;"><div class="imgpop" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;padding-top:5px;padding-bottom:0px;padding-left:0px;padding-right:0px;"><img editable label="Image" width="663" border="0" alt="article-image" src="http://i3.cmail19.com/ei/j/95/DF0/783/195029/csimport/test-1-65497_2.png" class="image" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;display:block;border-style:none;outline-style:none;text-decoration:none;-ms-interpolation-mode:bicubic;"></div></td></tr></layout>
</repeater><layout label="Paragraph" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td align="center" class="content border-sides" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;font-family:helvetica, 'lucida grande', 'lucida sans unicode', 'lucida sans', verdana, 
            sans-serif;color:#333333;padding-top:5px;padding-bottom:5px;padding-right:15px;padding-left:15px;text-align:left;line-height:23px !important;font-size:16px !important;border-left-style:solid;border-right-style:solid;border-color:#98b5c9;border-left-width:1px;border-right-width:2px;"><multiline label="multiline2" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">
                <p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;">Another week, another set of new social media tools to play with…</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;"><strong style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">Down to the nitty-gritty:</strong> <a href="https://www.tiktok.com/business/en-US/blog/mobile-measurement-san-app-advertisers" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;color:#333333;text-decoration:none!important;border-bottom-width:2px;border-bottom-style:solid;border-bottom-color:#0099d8;">TikTok is evolving its measurement framework</a> for ad campaigns by introducing a new Self-Attributing Network (SAN) integration.</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;">This network provides advertisers with:</p>
<ul style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">
<li style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;padding-bottom:5px!important;">
<strong style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">Insights</strong> to understand the true impact your TikTok Ads are making by understanding what led to conversions.</li>
                <li style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;padding-bottom:5px!important;">
<strong style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">Customizable attribution windows</strong> for different engagement types—like Views, Clicks, and Engaged Views—right inside TikTok Ads Manager.</li>
                <li style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;padding-bottom:5px!important;">
<strong style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">An advanced attribution metric. </strong>Engaged View-Through Attribution is a new touch-point that measures any conversions taking place after a user views an ad for six seconds or more without clicking before they convert within the attribution window.</li>
                </ul>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;">Sounds like you just got incredibly useful tools for seeing how your TikTok Ads work on a detailed level.</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;"><strong style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">And if you want more insight tools </strong>and happen to work for a large publisher or enterprise, head on over to Facebook, because the platform just dropped its Organic A/B Testing API.</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;">This <a href="https://developers.facebook.com/blog/post/2023/11/16/enabling-developers-to-optimize-content-performance/" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;color:#333333;text-decoration:none!important;border-bottom-width:2px;border-bottom-style:solid;border-bottom-color:#0099d8;">API allows developers to test their content across video and Reel posts</a> on Facebook Pages and New Pages Experience.</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;">Users can test up to four post variants and measure metrics like 
Reels plays, Comments, Shares, Reactions, Impressions Unique, and several others.</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;">It’s a good day for data lovers!</p></multiline></td></tr></layout>
            <layout label="Separator Bottom Blue" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td width="100%" class="separator border-bottom" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;padding-top:0px !important;padding-bottom:0px !important;padding-right:0px !important;padding-left:0px !important;font-size:5px;border-left-style:solid!important;border-right-style:solid;border-color:#98b5c9;border-left-width:1px;border-right-width:2px;border-bottom-style:solid;border-bottom-width:2px;border-bottom-right-radius:20px;border-bottom-left-radius:20px;"><singleline label="separator" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><br style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">
                        </singleline></td></tr></layout><layout label="Tag-Blue" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;padding-left:0px;padding-top:10px;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;"><table height="24" align="left" valign="middle" border="0" cellpadding="0" cellspacing="0" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;padding-left:0px;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;border-spacing:0 !important;border-collapse:separate;table-layout:fixed !important;margin-top:0 !important;margin-bottom:0 !important;margin-right:auto !important;margin-left:auto !important;"><tbody style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td align="center" valign="middle" height="28" class="tags-blue" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;color:#ffffff;font-weight:bold;border-radius:5px 5px 0px 0px;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;background-color:#0099d8 !important;background-clip:padding-box;font-family:helvetica, 
sans-serif;text-align:center;font-size:14px;line-height:20px;padding-left:9px;padding-right:9px;"><singleline label="button2" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">ADVERTISING</singleline></td></tr></tbody></table></td></tr></layout><layout label="Separator Top Blue" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td width="100%" height="2" class="separator top-rounded-blue border-sides" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;padding-top:0px !important;padding-bottom:0px !important;padding-right:0px !important;padding-left:0px 
!important;font-size:5px;border-left-style:solid;border-right-style:solid;border-left-width:1px;border-right-width:2px;border-top-style:solid;border-color:#98b5c9;border-top-width:1px;border-top-right-radius:20px;"><singleline label="separator" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><br style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">
            </singleline></td></tr></layout>
            <layout label="Heading" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td align="center" bgcolor="#ffffff" class="headline border-sides" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;font-family:helvetica, 'lucida grande', 'lucida sans unicode', 'lucida sans', sans-serif;font-size:22px;color:#333333;text-align:left;line-height:26px;font-weight:bold;margin-top:0px;margin-bottom:0px;margin-right:0px;margin-left:0px;padding-top:8px !important;padding-bottom:8px !important;padding-left:15px !important;padding-right:15px!important;border-left-style:solid;border-right-style:solid;border-color:#98b5c9;border-left-width:1px;border-right-width:2px;"><singleline label="headline" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">YouTube Shorts is getting an ad space, Spotify opens its podcast ad marketplace, and new Instacart tools</singleline></td></tr></layout>
            <layout label="Paragraph" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td align="center" class="content border-sides" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;font-family:helvetica, 'lucida grande', 'lucida sans unicode', 'lucida sans', verdana, 
            sans-serif;color:#333333;padding-top:5px;padding-bottom:5px;padding-right:15px;padding-left:15px;text-align:left;line-height:23px !important;font-size:16px !important;border-left-style:solid;border-right-style:solid;border-color:#98b5c9;border-left-width:1px;border-right-width:2px;"><multiline label="multiline2" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">
                <p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;">If you’ve been yearning for the ability to choose where to display your ads on YouTube, your dream is coming true… soon.</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;"><strong style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">Short and sweet:</strong> YouTube is reportedly running a pilot program to <a href="https://www.adexchanger.com/tv/youtube-is-quietly-piloting-an-ad-buying-program-for-youtube-shorts/" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;color:#333333;text-decoration:none!important;border-bottom-width:2px;border-bottom-style:solid;border-bottom-color:#0099d8;">allow advertisers to run ads on YouTube Shorts exclusively</a>.</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;">Now, only a select group of brands are able to play around with this feature in its alpha phase.</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;">But once the tool is available, <strong style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">you should 
be able to target Shorts ads based on age and gender demographics</strong> as well as geolocation and content categories. There should be a bunch of measurement metrics, too.</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;">Looks like a lot of focus is going to be put on YouTube Shorts going forward…</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;"><strong style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">While we’re on new ad spaces,</strong> <a href="https://www.reuters.com/technology/spotify-launches-podcast-ad-marketplace-5-countries-2023-11-16/" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;color:#333333;text-decoration:none!important;border-bottom-width:2px;border-bottom-style:solid;border-bottom-color:#0099d8;">Spotify is opening up its advertising marketplace to more podcasts</a>.</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;">The company added five new markets, including Sweden and India.</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;">And just to remind you, <a href="https://www.stackedmarketer.com/full-newsletters/%F0%9F%A4%96-yelp-help/" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;color:#333333;text-decoration:none!important;border-bottom-width:2px;border-bottom-style:solid;border-bottom-color:#0099d8;">Spotify saw 11% growth in podcast ad revenue</a>… so advertisers are probably getting good results from this channel.</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;"><strong style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">And finally, </strong><a href="https://searchengineland.com/instacart-new-tolls-boost-discovery-brands-434828" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;color:#333333;text-decoration:none!important;border-bottom-width:2px;border-bottom-style:solid;border-bottom-color:#0099d8;">Instacart introduced two ad tools</a> to connect emerging brands with retailers:</p>
<ul style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">
<li style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;padding-bottom:5px!important;">
<strong style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">Digital Sell Sheets</strong> allow brands to showcase their best side to retailers directly in Ads Manager.</li>
                <li style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;padding-bottom:5px!important;">
<strong style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">Brand Explorer</strong> lets retail partners discover and connect with new products and brands.</li>
                </ul>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;">We love a streamlined process.</p></multiline></td></tr></layout>
            <layout label="Separator Bottom Blue" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td width="100%" class="separator border-bottom" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;padding-top:0px !important;padding-bottom:0px !important;padding-right:0px !important;padding-left:0px !important;font-size:5px;border-left-style:solid!important;border-right-style:solid;border-color:#98b5c9;border-left-width:1px;border-right-width:2px;border-bottom-style:solid;border-bottom-width:2px;border-bottom-right-radius:20px;border-bottom-left-radius:20px;"><singleline label="separator" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><br style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">
                        </singleline></td></tr></layout><layout label="Tag-Blue" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;padding-left:0px;padding-top:10px;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;"><table height="24" align="left" valign="middle" border="0" cellpadding="0" cellspacing="0" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;padding-left:0px;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;border-spacing:0 !important;border-collapse:separate;table-layout:fixed !important;margin-top:0 !important;margin-bottom:0 !important;margin-right:auto !important;margin-left:auto !important;"><tbody style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td align="center" valign="middle" height="28" class="tags-blue" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;color:#ffffff;font-weight:bold;border-radius:5px 5px 0px 0px;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;background-color:#0099d8 !important;background-clip:padding-box;font-family:helvetica, 
sans-serif;text-align:center;font-size:14px;line-height:20px;padding-left:9px;padding-right:9px;"><singleline label="button2" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">SPONSORED BY STACKED MARKETER PRO</singleline></td></tr></tbody></table></td></tr></layout><layout label="Separator Top Blue" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td width="100%" height="2" class="separator top-rounded-blue border-sides" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;padding-top:0px !important;padding-bottom:0px !important;padding-right:0px !important;padding-left:0px 
!important;font-size:5px;border-left-style:solid;border-right-style:solid;border-left-width:1px;border-right-width:2px;border-top-style:solid;border-color:#98b5c9;border-top-width:1px;border-top-right-radius:20px;"><singleline label="separator" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><br style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">
            </singleline></td></tr></layout>
            <layout label="Heading" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td align="center" bgcolor="#ffffff" class="headline border-sides" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;font-family:helvetica, 'lucida grande', 'lucida sans unicode', 'lucida sans', sans-serif;font-size:22px;color:#333333;text-align:left;line-height:26px;font-weight:bold;margin-top:0px;margin-bottom:0px;margin-right:0px;margin-left:0px;padding-top:8px !important;padding-bottom:8px !important;padding-left:15px !important;padding-right:15px!important;border-left-style:solid;border-right-style:solid;border-color:#98b5c9;border-left-width:1px;border-right-width:2px;"><singleline label="headline" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">Crack the code to a high-converting pricing page: Here’s how 100 online businesses are crushing it with theirs</singleline></td></tr></layout>
            <repeater style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><layout label="Image" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td align="center" class="border-sides" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;border-left-style:solid;border-right-style:solid;border-color:#98b5c9;border-left-width:1px;border-right-width:2px;"><div class="imgpop" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;padding-top:5px;padding-bottom:0px;padding-left:0px;padding-right:0px;"><a href="https://www.stackedmarketer.com/pricing-pages-copywriting/" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;color:#333333;text-decoration:none!important;border-bottom-width:2px;border-bottom-style:solid;border-bottom-color:#0099d8;"><img editable label="Image" width="663" border="0" alt="article-image" src="http://i4.cmail19.com/ei/j/95/DF0/783/195029/csimport/test-2-62797_3.png" class="image" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;display:block;border-style:none;outline-style:none;text-decoration:none;-ms-interpolation-mode:bicubic;"></a></div></td></tr></layout></repeater><layout label="Paragraph" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td align="center" class="content border-sides" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;mso-table-lspace:0pt 
!important;mso-table-rspace:0pt !important;font-family:helvetica, 'lucida grande', 'lucida sans unicode', 'lucida sans', verdana, 
            sans-serif;color:#333333;padding-top:5px;padding-bottom:5px;padding-right:15px;padding-left:15px;text-align:left;line-height:23px !important;font-size:16px !important;border-left-style:solid;border-right-style:solid;border-color:#98b5c9;border-left-width:1px;border-right-width:2px;"><multiline label="multiline2" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">
                <p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;">Your pricing page is the ultimate make-or-break moment.</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;"><strong style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">… The last checkpoint before prospects commit or call it quits.</strong></p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;">If you've poured your energy into 
marketing an amazing product, losing customers right when they’re most interested would be a shame, right?</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;">Lucky for you, we dissected 100 pricing pages to identify<strong style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"> the psychology, copy, and design</strong> <strong style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">that make a real difference in conversions.</strong></p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;">With our <a href="https://www.stackedmarketer.com/pricing-pages-copywriting/" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;color:#333333;text-decoration:none!important;border-bottom-width:2px;border-bottom-style:solid;border-bottom-color:#0099d8;">Pricing Pages Copywriting report</a>, you'll unlock:</p>
<ul style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">
<li style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;padding-bottom:5px!important;">Irresistible headline formulas that warm prospects to your offer.</li>
                <li style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;padding-bottom:5px!important;">Psychology-based principles that make your price look like a steal.</li>
                <li style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;padding-bottom:5px!important;">Copywriting tips for a no-brainer free plan.</li>
                <li style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;padding-bottom:5px!important;">Powerful CTAs that compel clicks.</li>
                <li style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;padding-bottom:5px!important;">The section you absolutely must include if you want to save sales.</li>
                </ul>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;"><strong style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">Don’t sleep on your pricing page. </strong>Grab our cheat sheet—it’s filled with proven strategies that actually work for real businesses.</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;"><strong style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><a href="https://www.stackedmarketer.com/pricing-pages-copywriting/" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;color:#333333;text-decoration:none!important;border-bottom-width:2px;border-bottom-style:solid;border-bottom-color:#0099d8;">Optimize your pricing page.</a></strong></p></multiline></td></tr></layout>
            <layout label="Separator Bottom Blue" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td width="100%" class="separator border-bottom" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;padding-top:0px !important;padding-bottom:0px !important;padding-right:0px !important;padding-left:0px !important;font-size:5px;border-left-style:solid!important;border-right-style:solid;border-color:#98b5c9;border-left-width:1px;border-right-width:2px;border-bottom-style:solid;border-bottom-width:2px;border-bottom-right-radius:20px;border-bottom-left-radius:20px;"><singleline label="separator" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><br style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">
                        </singleline></td></tr></layout><layout label="Tag-Blue" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;padding-left:0px;padding-top:10px;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;"><table height="24" align="left" valign="middle" border="0" cellpadding="0" cellspacing="0" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;padding-left:0px;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;border-spacing:0 !important;border-collapse:separate;table-layout:fixed !important;margin-top:0 !important;margin-bottom:0 !important;margin-right:auto !important;margin-left:auto !important;"><tbody style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td align="center" valign="middle" height="28" class="tags-blue" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;color:#ffffff;font-weight:bold;border-radius:5px 5px 0px 0px;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;background-color:#0099d8 !important;background-clip:padding-box;font-family:helvetica, 
sans-serif;text-align:center;font-size:14px;line-height:20px;padding-left:9px;padding-right:9px;"><singleline label="button2" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">SEARCH</singleline></td></tr></tbody></table></td></tr></layout><layout label="Separator Top Blue" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td width="100%" height="2" class="separator top-rounded-blue border-sides" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;padding-top:0px !important;padding-bottom:0px !important;padding-right:0px !important;padding-left:0px 
!important;font-size:5px;border-left-style:solid;border-right-style:solid;border-left-width:1px;border-right-width:2px;border-top-style:solid;border-color:#98b5c9;border-top-width:1px;border-top-right-radius:20px;"><singleline label="separator" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><br style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">
            </singleline></td></tr></layout>
            <layout label="Heading" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td align="center" bgcolor="#ffffff" class="headline border-sides" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;font-family:helvetica, 'lucida grande', 'lucida sans unicode', 'lucida sans', sans-serif;font-size:22px;color:#333333;text-align:left;line-height:26px;font-weight:bold;margin-top:0px;margin-bottom:0px;margin-right:0px;margin-left:0px;padding-top:8px !important;padding-bottom:8px !important;padding-left:15px !important;padding-right:15px!important;border-left-style:solid;border-right-style:solid;border-color:#98b5c9;border-left-width:1px;border-right-width:2px;"><singleline label="headline" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">Are you paying too much for brand keywords? Here's how you'll know</singleline></td></tr></layout>
            <repeater style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><layout label="Image" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td align="center" class="border-sides" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;border-left-style:solid;border-right-style:solid;border-color:#98b5c9;border-left-width:1px;border-right-width:2px;"><div class="imgpop" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;padding-top:5px;padding-bottom:0px;padding-left:0px;padding-right:0px;"><img editable label="Image" width="663" border="0" alt="article-image" src="http://i5.cmail19.com/ei/j/95/DF0/783/195029/csimport/test-3-50126_4.png" class="image" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;display:block;border-style:none;outline-style:none;text-decoration:none;-ms-interpolation-mode:bicubic;"></div></td></tr></layout>
</repeater><layout label="Paragraph" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td align="center" class="content border-sides" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;font-family:helvetica, 'lucida grande', 'lucida sans unicode', 'lucida sans', verdana, 
            sans-serif;color:#333333;padding-top:5px;padding-bottom:5px;padding-right:15px;padding-left:15px;text-align:left;line-height:23px !important;font-size:16px !important;border-left-style:solid;border-right-style:solid;border-color:#98b5c9;border-left-width:1px;border-right-width:2px;"><multiline label="multiline2" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">
                <p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;">If your budget is tight, the last thing you want is to be overpaying for ad keywords, right?</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;">The good news, though, is you can easily dig around your Google Ads account to find out if you’re paying too much—and solve the problem instantly.</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px 
!important;padding-top:7px;padding-bottom:7px;">Jyll Saskin-Gales gave us a helpful <a href="https://www.wordstream.com/blog/ws/2023/11/02/brand-keywords" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;color:#333333;text-decoration:none!important;border-bottom-width:2px;border-bottom-style:solid;border-bottom-color:#0099d8;">rundown of how to iron out keywords issues</a>, so let’s get into them…</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;"><strong style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">1) Match types. </strong>You may not actually be advertising for queries that align with your brand name.</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;">For example, if you’ve entered branded keywords like <strong style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">my business name</strong> into your Search campaign, what you’ve got there is a broad match keyword.</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;">This tells Google you want to advertise to searches that match the concept of <strong style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">my business name </strong>rather than the business itself.</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;"><strong style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">How to fix this: </strong>Go to your <strong style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">Keywords</strong> in Google Ads.</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;">Find “Search keywords,” then look at the match types column. Make sure it says <strong style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">Phrase match</strong> or <strong style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">Exact match</strong> next to each keyword in your branded campaign.</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;"><strong style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">2) Negative keywords. </strong>Google’s definition of “close variant” matches is… loose these days. Meaning other businesses could get caught in your advertising net.</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;">If there’s another business selling a product or service that is similar to yours, Google might match a search for them too because it sees them as 
synonyms.</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;"><strong style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">How to fix this: </strong>Go to Keywords, then click <strong style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">Negative keywords</strong> to see if any negatives have been added to your campaign.</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;">You’ll also want to go to <strong style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">Keywords, Search terms,</strong> and sort descending by impressions for 
the last 30 or 90 days.</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;">Anything not meant to be there? Add it to your negative list.</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;"><strong style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">There are three more things you should check, </strong>so if you’re interested, definitely <a href="https://www.wordstream.com/blog/ws/2023/11/02/brand-keywords" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;color:#333333;text-decoration:none!important;border-bottom-width:2px;border-bottom-style:solid;border-bottom-color:#0099d8;">read the rest of Jyll’s article</a>. It could save you a lot of money.</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;">Time to check your keywords…</p></multiline></td></tr></layout>
            <layout label="Separator Bottom Blue" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td width="100%" class="separator border-bottom" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;padding-top:0px !important;padding-bottom:0px !important;padding-right:0px !important;padding-left:0px !important;font-size:5px;border-left-style:solid!important;border-right-style:solid;border-color:#98b5c9;border-left-width:1px;border-right-width:2px;border-bottom-style:solid;border-bottom-width:2px;border-bottom-right-radius:20px;border-bottom-left-radius:20px;"><singleline label="separator" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><br style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">
                        </singleline></td></tr></layout><layout label="Tag-Blue" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;padding-left:0px;padding-top:10px;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;"><table height="24" align="left" valign="middle" border="0" cellpadding="0" cellspacing="0" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;padding-left:0px;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;border-spacing:0 !important;border-collapse:separate;table-layout:fixed !important;margin-top:0 !important;margin-bottom:0 !important;margin-right:auto !important;margin-left:auto !important;"><tbody style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td align="center" valign="middle" height="28" class="tags-blue" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;color:#ffffff;font-weight:bold;border-radius:5px 5px 0px 0px;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;background-color:#0099d8 !important;background-clip:padding-box;font-family:helvetica, 
sans-serif;text-align:center;font-size:14px;line-height:20px;padding-left:9px;padding-right:9px;"><singleline label="button2" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">SPONSORED BY TACTICS</singleline></td></tr></tbody></table></td></tr></layout><layout label="Separator Top Blue" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td width="100%" height="2" class="separator top-rounded-blue border-sides" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;padding-top:0px !important;padding-bottom:0px !important;padding-right:0px !important;padding-left:0px 
!important;font-size:5px;border-left-style:solid;border-right-style:solid;border-left-width:1px;border-right-width:2px;border-top-style:solid;border-color:#98b5c9;border-top-width:1px;border-top-right-radius:20px;"><singleline label="separator" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><br style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">
            </singleline></td></tr></layout>
            <layout label="Heading" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td align="center" bgcolor="#ffffff" class="headline border-sides" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;font-family:helvetica, 'lucida grande', 'lucida sans unicode', 'lucida sans', sans-serif;font-size:22px;color:#333333;text-align:left;line-height:26px;font-weight:bold;margin-top:0px;margin-bottom:0px;margin-right:0px;margin-left:0px;padding-top:8px !important;padding-bottom:8px !important;padding-left:15px !important;padding-right:15px!important;border-left-style:solid;border-right-style:solid;border-color:#98b5c9;border-left-width:1px;border-right-width:2px;"><singleline label="headline" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">Where savvy marketers from top companies are getting profitable marketing insights—for free</singleline></td></tr></layout>
            <repeater style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><layout label="Image" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td align="center" class="border-sides" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;border-left-style:solid;border-right-style:solid;border-color:#98b5c9;border-left-width:1px;border-right-width:2px;"><div class="imgpop" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;padding-top:5px;padding-bottom:0px;padding-left:0px;padding-right:0px;"><a href="https://www.stackedmarketer.com/tactics-newsletter/" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;color:#333333;text-decoration:none!important;border-bottom-width:2px;border-bottom-style:solid;border-bottom-color:#0099d8;"><img editable label="Image" width="663" border="0" alt="article-image" src="http://i6.cmail19.com/ei/j/95/DF0/783/195029/csimport/test-4-67127_5.png" class="image" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;display:block;border-style:none;outline-style:none;text-decoration:none;-ms-interpolation-mode:bicubic;"></a></div></td></tr></layout></repeater><layout label="Paragraph" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td align="center" class="content border-sides" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;mso-table-lspace:0pt 
!important;mso-table-rspace:0pt !important;font-family:helvetica, 'lucida grande', 'lucida sans unicode', 'lucida sans', verdana, 
            sans-serif;color:#333333;padding-top:5px;padding-bottom:5px;padding-right:15px;padding-left:15px;text-align:left;line-height:23px !important;font-size:16px !important;border-left-style:solid;border-right-style:solid;border-color:#98b5c9;border-left-width:1px;border-right-width:2px;"><multiline label="multiline2" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">
                <p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;">More than 6,500 marketers—including folks from Leadpages, Klaviyo, and Google—tune in to Tactics every week.</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;"><strong style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">Why? </strong>Because they <a href="https://www.stackedmarketer.com/tactics-newsletter/" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;color:#333333;text-decoration:none!important;border-bottom-width:2px;border-bottom-style:solid;border-bottom-color:#0099d8;">get actionable insights and concrete strategies</a> that have powered some of the most successful brands.</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;">You can, too.</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;"><strong style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">Every Saturday, get practical ideas you can implement on Monday</strong>—no 
wheel-reinventing necessary.</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;">Readers love that Tactics provides concrete advice they can act on, instead of the fluff and unactionable theory you can find in other newsletters.</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;">We have a feeling you’re going to love Tactics, too…</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;"><strong style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><a href="https://www.stackedmarketer.com/tactics-newsletter/" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;color:#333333;text-decoration:none!important;border-bottom-width:2px;border-bottom-style:solid;border-bottom-color:#0099d8;">Get Tactics for free.</a></strong></p></multiline></td></tr></layout>
            <layout label="Separator Bottom Blue" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td width="100%" class="separator border-bottom" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;padding-top:0px !important;padding-bottom:0px !important;padding-right:0px !important;padding-left:0px !important;font-size:5px;border-left-style:solid!important;border-right-style:solid;border-color:#98b5c9;border-left-width:1px;border-right-width:2px;border-bottom-style:solid;border-bottom-width:2px;border-bottom-right-radius:20px;border-bottom-left-radius:20px;"><singleline label="separator" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><br style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">
                        </singleline></td></tr></layout><layout label="Tag-Blue" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;padding-left:0px;padding-top:10px;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;"><table height="24" align="left" valign="middle" border="0" cellpadding="0" cellspacing="0" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;padding-left:0px;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;border-spacing:0 !important;border-collapse:separate;table-layout:fixed !important;margin-top:0 !important;margin-bottom:0 !important;margin-right:auto !important;margin-left:auto !important;"><tbody style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td align="center" valign="middle" height="28" class="tags-blue" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;color:#ffffff;font-weight:bold;border-radius:5px 5px 0px 0px;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;background-color:#0099d8 !important;background-clip:padding-box;font-family:helvetica, 
sans-serif;text-align:center;font-size:14px;line-height:20px;padding-left:9px;padding-right:9px;"><singleline label="button2" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">THE CREW’S INSIGHTS</singleline></td></tr></tbody></table></td></tr></layout><layout label="Separator Top Blue" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td width="100%" height="2" class="separator top-rounded-blue border-sides" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;padding-top:0px !important;padding-bottom:0px !important;padding-right:0px !important;padding-left:0px 
!important;font-size:5px;border-left-style:solid;border-right-style:solid;border-left-width:1px;border-right-width:2px;border-top-style:solid;border-color:#98b5c9;border-top-width:1px;border-top-right-radius:20px;"><singleline label="separator" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><br style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">
            </singleline></td></tr></layout>
            <layout label="Heading" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td align="center" bgcolor="#ffffff" class="headline border-sides" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;font-family:helvetica, 'lucida grande', 'lucida sans unicode', 'lucida sans', sans-serif;font-size:22px;color:#333333;text-align:left;line-height:26px;font-weight:bold;margin-top:0px;margin-bottom:0px;margin-right:0px;margin-left:0px;padding-top:8px !important;padding-bottom:8px !important;padding-left:15px !important;padding-right:15px!important;border-left-style:solid;border-right-style:solid;border-color:#98b5c9;border-left-width:1px;border-right-width:2px;"><singleline label="headline" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">Instagram Shopping [Part 1]: How to set up your digital storefront</singleline></td></tr></layout>
            <repeater style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><layout label="Image" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td align="center" class="border-sides" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;border-left-style:solid;border-right-style:solid;border-color:#98b5c9;border-left-width:1px;border-right-width:2px;"><div class="imgpop" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;padding-top:5px;padding-bottom:0px;padding-left:0px;padding-right:0px;"><img editable label="Image" width="663" border="0" alt="article-image" src="http://i7.cmail19.com/ei/j/95/DF0/783/195029/csimport/test-5-89083_6.png" class="image" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;display:block;border-style:none;outline-style:none;text-decoration:none;-ms-interpolation-mode:bicubic;"></div></td></tr></layout>
</repeater><layout label="Paragraph" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td align="center" class="content border-sides" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;font-family:helvetica, 'lucida grande', 'lucida sans unicode', 'lucida sans', verdana, 
            sans-serif;color:#333333;padding-top:5px;padding-bottom:5px;padding-right:15px;padding-left:15px;text-align:left;line-height:23px !important;font-size:16px !important;border-left-style:solid;border-right-style:solid;border-color:#98b5c9;border-left-width:1px;border-right-width:2px;"><multiline label="multiline2" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">
                <p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;">Instagram isn’t only a social app anymore—it’s become a marketplace where your brand can set up a digital storefront, too.</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;">So how do you set up an Instagram shop for your store so your customers can start buying?</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;">Let’s break it down into 
three easy steps.</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;"><strong style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">1) Inventory integration and synchronization.</strong> Before anything else, synchronize your product inventory with Facebook catalogs.</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;">Make sure you include every product detail, from SKU numbers to material descriptions, so you can create a comprehensive shopping experience right on Instagram.</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;"><strong style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">2) Create a visual storefront. </strong>As you know, Instagram is a visual playground, so your digital storefront needs to act like a gallery for your products.</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;">Invest in good product shots, and spend time curating an aesthetic feed.</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px 
!important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;">You should tag your products in your photos, too. Just don’t overcrowd your posts with tags.</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;"><strong style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">3) Engagement and community building.</strong> Keep in mind that your Instagram shop is not just a storefront; it’s also a community.</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;">Engage with your customers through comments, DMs, and interactive Stories. Create a sense 
of belonging and community around your brand.</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;"><strong style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">Think of Instagram shop as your store away from your store. </strong>You want to give customers a convenient way to buy from you, but you don’t want to overwhelm them with too many options.</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;">So focus on posting your flagship or seasonal products, and push users to your site for the rest.</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;">Good luck!</p></multiline></td></tr></layout>
            <layout label="Separator Bottom Blue" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td width="100%" class="separator border-bottom" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;padding-top:0px !important;padding-bottom:0px !important;padding-right:0px !important;padding-left:0px !important;font-size:5px;border-left-style:solid!important;border-right-style:solid;border-color:#98b5c9;border-left-width:1px;border-right-width:2px;border-bottom-style:solid;border-bottom-width:2px;border-bottom-right-radius:20px;border-bottom-left-radius:20px;"><singleline label="separator" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><br style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">
                        </singleline></td></tr></layout><layout label="Tag-Blue" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;padding-left:0px;padding-top:10px;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;"><table height="24" align="left" valign="middle" border="0" cellpadding="0" cellspacing="0" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;padding-left:0px;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;border-spacing:0 !important;border-collapse:separate;table-layout:fixed !important;margin-top:0 !important;margin-bottom:0 !important;margin-right:auto !important;margin-left:auto !important;"><tbody style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td align="center" valign="middle" height="28" class="tags-blue" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;color:#ffffff;font-weight:bold;border-radius:5px 5px 0px 0px;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;background-color:#0099d8 !important;background-clip:padding-box;font-family:helvetica, 
sans-serif;text-align:center;font-size:14px;line-height:20px;padding-left:9px;padding-right:9px;"><singleline label="button2" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">ROUNDING UP THE STACK</singleline></td></tr></tbody></table></td></tr></layout><layout label="Separator Top Blue" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td width="100%" height="2" class="separator top-rounded-blue border-sides" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;padding-top:0px !important;padding-bottom:0px !important;padding-right:0px !important;padding-left:0px 
!important;font-size:5px;border-left-style:solid;border-right-style:solid;border-left-width:1px;border-right-width:2px;border-top-style:solid;border-color:#98b5c9;border-top-width:1px;border-top-right-radius:20px;"><singleline label="separator" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><br style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">
            </singleline></td></tr></layout>
            <layout label="Paragraph" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td align="center" class="content border-sides" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;font-family:helvetica, 'lucida grande', 'lucida sans unicode', 'lucida sans', verdana, 
            sans-serif;color:#333333;padding-top:5px;padding-bottom:5px;padding-right:15px;padding-left:15px;text-align:left;line-height:23px !important;font-size:16px !important;border-left-style:solid;border-right-style:solid;border-color:#98b5c9;border-left-width:1px;border-right-width:2px;"><multiline label="multiline2" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">
                <p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;"><strong style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><a href="https://www.stackedmarketer.com/psychology-of-marketing-signup/" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;color:#333333;text-decoration:none!important;border-bottom-width:2px;border-bottom-style:solid;border-bottom-color:#0099d8;">PSYCHOLOGY:</a></strong> Once you know the exact “brain triggers” that get customers to buy, marketing becomes so much easier. Get one psychological effect, two real-world examples, and actionable tactics every week… <a href="https://www.stackedmarketer.com/psychology-of-marketing-signup/" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;color:#333333;text-decoration:none!important;border-bottom-width:2px;border-bottom-style:solid;border-bottom-color:#0099d8;">and level up with 28k other marketers for free.</a>*</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;"><strong style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><a href="https://www.marketingdive.com/news/gen-z-tiktok-usage-plateaued-heres-what-numbers-say/700126/" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;color:#333333;text-decoration:none!important;border-bottom-width:2px;border-bottom-style:solid;border-bottom-color:#0099d8;">TIKTOK:</a></strong> Forrester’s 2023 Youth Survey suggests that while TikTok's usage 
rate among teens has flattened, it remains ahead of its rivals. It surpassed YouTube in weekly usage among teens… but Reels and Shorts are gaining popularity. The battle of short-form content continues!</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;"><strong style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><a href="https://www.socialmediatoday.com/news/major-advertisers-pull-out-of-x-which-could-spark-a-bigger-shift-away-from/700250/" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;color:#333333;text-decoration:none!important;border-bottom-width:2px;border-bottom-style:solid;border-bottom-color:#0099d8;">SOCIAL MEDIA:</a></strong> Big industry players are pulling ads from X following misinformation accusations, including The 
European Commission, IBM, Apple, Disney, and Lionsgate. Does this mean a drop in cost-per-click for smaller brands… or a total shift from the platform?</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;"><strong style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><a href="https://developers.google.com/search/blog/2023/11/search-quality-rater-guidelines-update" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;color:#333333;text-decoration:none!important;border-bottom-width:2px;border-bottom-style:solid;border-bottom-color:#0099d8;">GOOGLE:</a></strong> A small update. Google changed its Search Quality Rater Guidelines to simplify scale definitions, web page guidance, and the removal of outdated examples. It 
also expanded on the rating guidance for forum and discussion pages. Good to know!</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;"></p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;"><em style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><span style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;font-size:10px;">*This is a sponsored post.</span></em></p></multiline></td></tr></layout>
            <layout label="Separator Bottom Blue" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td width="100%" class="separator border-bottom" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;padding-top:0px !important;padding-bottom:0px !important;padding-right:0px !important;padding-left:0px !important;font-size:5px;border-left-style:solid!important;border-right-style:solid;border-color:#98b5c9;border-left-width:1px;border-right-width:2px;border-bottom-style:solid;border-bottom-width:2px;border-bottom-right-radius:20px;border-bottom-left-radius:20px;"><singleline label="separator" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><br style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">
                        </singleline></td></tr></layout><layout label="Tag-Blue" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;padding-left:0px;padding-top:10px;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;"><table height="24" align="left" valign="middle" border="0" cellpadding="0" cellspacing="0" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;padding-left:0px;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;border-spacing:0 !important;border-collapse:separate;table-layout:fixed !important;margin-top:0 !important;margin-bottom:0 !important;margin-right:auto !important;margin-left:auto !important;"><tbody style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td align="center" valign="middle" height="28" class="tags-blue" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;color:#ffffff;font-weight:bold;border-radius:5px 5px 0px 0px;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;background-color:#0099d8 !important;background-clip:padding-box;font-family:helvetica, 
sans-serif;text-align:center;font-size:14px;line-height:20px;padding-left:9px;padding-right:9px;"><singleline label="button2" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">BRAIN TEASER</singleline></td></tr></tbody></table></td></tr></layout><layout label="Separator Top Blue" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td width="100%" height="2" class="separator top-rounded-blue border-sides" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;padding-top:0px !important;padding-bottom:0px !important;padding-right:0px !important;padding-left:0px 
!important;font-size:5px;border-left-style:solid;border-right-style:solid;border-left-width:1px;border-right-width:2px;border-top-style:solid;border-color:#98b5c9;border-top-width:1px;border-top-right-radius:20px;"><singleline label="separator" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><br style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">
            </singleline></td></tr></layout>
            <layout label="Paragraph" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td align="center" class="content border-sides" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;font-family:helvetica, 'lucida grande', 'lucida sans unicode', 'lucida sans', verdana, 
            sans-serif;color:#333333;padding-top:5px;padding-bottom:5px;padding-right:15px;padding-left:15px;text-align:left;line-height:23px !important;font-size:16px !important;border-left-style:solid;border-right-style:solid;border-color:#98b5c9;border-left-width:1px;border-right-width:2px;"><multiline label="multiline2" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">
                <p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;">I am a mother and a father, but have never given birth. I'm rarely still, but I never wander.</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;">What am I?</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;"><em style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">You can find the <a href="https://www.stackedmarketer.com/brain-teasers/brain-teaser-20-november-2023/" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;color:#333333;text-decoration:none!important;border-bottom-width:2px;border-bottom-style:solid;border-bottom-color:#0099d8;">answer here</a>.</em></p></multiline></td></tr></layout>
            <layout label="Separator Bottom Blue" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td width="100%" class="separator border-bottom" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;padding-top:0px !important;padding-bottom:0px !important;padding-right:0px !important;padding-left:0px !important;font-size:5px;border-left-style:solid!important;border-right-style:solid;border-color:#98b5c9;border-left-width:1px;border-right-width:2px;border-bottom-style:solid;border-bottom-width:2px;border-bottom-right-radius:20px;border-bottom-left-radius:20px;"><singleline label="separator" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><br style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">
                        </singleline></td></tr></layout>
            <layout label="Tag-Blue" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"> <tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"> <td style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;padding-left:0px;padding-top:10px;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;"> <table height="24" align="left" valign="middle" border="0" cellpadding="0" cellspacing="0" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;padding-left:0px;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;border-spacing:0 !important;border-collapse:separate;table-layout:fixed !important;margin-top:0 !important;margin-bottom:0 !important;margin-right:auto !important;margin-left:auto !important;"> <tbody style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"> <tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"> <td align="center" valign="middle" height="28" class="tags-blue" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;color:#ffffff;font-weight:bold;border-radius:5px 0px 0px 0px;padding-right:0px !important;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;background-color:#0099d8 !important;background-clip:padding-box;font-family:helvetica, sans-serif;text-align:center;font-size:14px;line-height:20px;padding-left:9px;"> <span class="cs-el-wrap" data-fillerimage="https://img.createsend1.com/static/filler/18x10_fill.gif" data-width="18" data-filename="Default" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><img src="http://i8.cmail19.com/ei/j/95/DF0/783/195029/csimport/ps_7.png" alt="poolside-logo" border="0" width="18" label="articleimage" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;display:block;outline-style:none;text-decoration:none;-ms-interpolation-mode:bicubic;"> </span> </td>
<td align="center" valign="middle" height="28" class="tags-blue" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;color:#ffffff;font-weight:bold;border-radius:0px 5px 0px 0px;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;background-color:#0099d8 !important;background-clip:padding-box;font-family:helvetica, sans-serif;text-align:center;font-size:14px;line-height:20px;padding-left:9px;padding-right:9px;"> <singleline label="button2" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">POOLSIDE CHAT</singleline> </td>
</tr>
</tbody> </table> </td>
</tr></layout> <layout label="Separator Top Blue" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"> <tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"> <td width="100%" height="2" class="separator top-rounded-blue border-sides" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;padding-top:0px !important;padding-bottom:0px !important;padding-right:0px !important;padding-left:0px !important;font-size:5px;border-left-style:solid;border-right-style:solid;border-left-width:1px;border-right-width:2px;border-top-style:solid;border-color:#98b5c9;border-top-width:1px;border-top-right-radius:20px;"> <singleline label="separator" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><br style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">
</singleline> </td>
</tr></layout>
            <layout label="Heading" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td align="center" bgcolor="#ffffff" class="headline border-sides" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;font-family:helvetica, 'lucida grande', 'lucida sans unicode', 'lucida sans', sans-serif;font-size:22px;color:#333333;text-align:left;line-height:26px;font-weight:bold;margin-top:0px;margin-bottom:0px;margin-right:0px;margin-left:0px;padding-top:8px !important;padding-bottom:8px !important;padding-left:15px !important;padding-right:15px!important;border-left-style:solid;border-right-style:solid;border-color:#98b5c9;border-left-width:1px;border-right-width:2px;"><singleline label="headline" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">28 years to read one book?</singleline></td></tr></layout>
            <repeater style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><layout label="Image" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td align="center" class="border-sides" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;border-left-style:solid;border-right-style:solid;border-color:#98b5c9;border-left-width:1px;border-right-width:2px;"><div class="imgpop" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;padding-top:5px;padding-bottom:0px;padding-left:0px;padding-right:0px;"><img editable label="Image" width="663" border="0" alt="article-image" src="http://i9.cmail19.com/ei/j/95/DF0/783/195029/csimport/test-6-26738_8.png" class="image" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;display:block;border-style:none;outline-style:none;text-decoration:none;-ms-interpolation-mode:bicubic;"></div></td></tr></layout>
</repeater><layout label="Paragraph" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td align="center" class="content border-sides" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;font-family:helvetica, 'lucida grande', 'lucida sans unicode', 'lucida sans', verdana, 
            sans-serif;color:#333333;padding-top:5px;padding-bottom:5px;padding-right:15px;padding-left:15px;text-align:left;line-height:23px !important;font-size:16px !important;border-left-style:solid;border-right-style:solid;border-color:#98b5c9;border-left-width:1px;border-right-width:2px;"><multiline label="multiline2" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">
                <p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;">Just when we thought we’d got a handle on reading, we heard about this.</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;">Finnegans Wake, published in 1939, is a notoriously hard book to read thanks to its “idiosyncratic” language.</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;">However, a book club decided to commit to the work. And 
by “commit,” we mean they <a href="https://www.kcrw.com/news/shows/greater-la/venice-book-club-humperdinck-indigenous/finnegans-wake" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;color:#333333;text-decoration:none!important;border-bottom-width:2px;border-bottom-style:solid;border-bottom-color:#0099d8;">reached the last page 28 years after starting</a>.</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;"><strong style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">What did they do next? </strong>They started reading the book again of course. Because 28 years later, none of them understands what the book is really about.</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px 
!important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;">One member confessed: “I've read this page maybe 100 times. And I understand very little of it.”</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;">Hopefully, our newsletter is a little easier to understand…</p></multiline></td></tr></layout>
            <layout label="Separator Bottom Blue" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td width="100%" class="separator border-bottom" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;padding-top:0px !important;padding-bottom:0px !important;padding-right:0px !important;padding-left:0px !important;font-size:5px;border-left-style:solid!important;border-right-style:solid;border-color:#98b5c9;border-left-width:1px;border-right-width:2px;border-bottom-style:solid;border-bottom-width:2px;border-bottom-right-radius:20px;border-bottom-left-radius:20px;"><singleline label="separator" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><br style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">
                        </singleline></td></tr></layout><layout label="Tag-Blue" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;padding-left:0px;padding-top:10px;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;"><table height="24" align="left" valign="middle" border="0" cellpadding="0" cellspacing="0" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;padding-left:0px;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;border-spacing:0 !important;border-collapse:separate;table-layout:fixed !important;margin-top:0 !important;margin-bottom:0 !important;margin-right:auto !important;margin-left:auto !important;"><tbody style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td align="center" valign="middle" height="28" class="tags-blue" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;color:#ffffff;font-weight:bold;border-radius:5px 5px 0px 0px;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;background-color:#0099d8 !important;background-clip:padding-box;font-family:helvetica, 
sans-serif;text-align:center;font-size:14px;line-height:20px;padding-left:9px;padding-right:9px;"><singleline label="button2" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">SHARING IS CARING</singleline></td></tr></tbody></table></td></tr></layout><layout label="Separator Top Blue" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td width="100%" height="2" class="separator top-rounded-blue border-sides" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;padding-top:0px !important;padding-bottom:0px !important;padding-right:0px !important;padding-left:0px 
!important;font-size:5px;border-left-style:solid;border-right-style:solid;border-left-width:1px;border-right-width:2px;border-top-style:solid;border-color:#98b5c9;border-top-width:1px;border-top-right-radius:20px;"><singleline label="separator" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><br style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">
            </singleline></td></tr></layout>
            <layout label="Paragraph" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td align="center" class="content border-sides" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;font-family:helvetica, 'lucida grande', 'lucida sans unicode', 'lucida sans', verdana, 
            sans-serif;color:#333333;padding-top:5px;padding-bottom:5px;padding-right:15px;padding-left:15px;text-align:left;line-height:23px !important;font-size:16px !important;border-left-style:solid;border-right-style:solid;border-color:#98b5c9;border-left-width:1px;border-right-width:2px;"><multiline label="multiline2" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">
                <p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;"><strong style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">Guess which mug we’re drinking out of. </strong></p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;">Yep, the Stacked Marketer Mug. Every member of The Crew has one and uses it daily.</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;">You can get one too. It looks 
great no matter what you put in it—coffee, tea, pens, the paperclips you never use…</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;">All you have to do is share our newsletter and get 30 other smart people to sign up.</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;">You’ll unlock other prizes along the way, too, like:</p>
<ul style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">
<li style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;padding-bottom:5px!important;">
<strong style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">The Crew’s Top 10 Insights</strong> (2 referrals)</li>
                <li style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;padding-bottom:5px!important;">
<strong style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">The Ultimate Holiday Marketing Deep Dive</strong> (4 referrals)</li>
                </ul>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;">Share the referral link below to get started.</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:7px;padding-bottom:7px;"><em style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">Sip.</em> Mmm, nice.</p></multiline></td></tr></layout>
            <repeater style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><layout label="Image" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td align="center" class="border-sides" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;border-left-style:solid;border-right-style:solid;border-color:#98b5c9;border-left-width:1px;border-right-width:2px;"><div class="imgpop" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;padding-top:5px;padding-bottom:0px;padding-left:0px;padding-right:0px;"><a href="https://www.stackedmarketer.com/refer-a-friend/" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;color:#333333;text-decoration:none!important;border-bottom-width:2px;border-bottom-style:solid;border-bottom-color:#0099d8;"><img editable label="Image" width="663" border="0" alt="article-image" src="http://i10.cmail19.com/ei/j/95/DF0/783/195029/csimport/sm-21-august-2023-manu-autopub-test-7_9.png" class="image" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;display:block;border-style:none;outline-style:none;text-decoration:none;-ms-interpolation-mode:bicubic;"></a></div></td></tr></layout></repeater><layout label="Share Button" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;background-color:#0099d8;background-clip:border-box;"><td align="center" valign="middle" height="40" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;background-color:#0099d8;background-clip:border-box;font-size:20px;font-family:Helvetica, sans-serif;text-align:center;color:#ffffff;font-weight:bold;padding-left:5px;padding-right:5px;line-height:28px;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;"><span style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;color:#ffffff;font-weight:bold;"><singleline label="button3" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><a href="https://www.stackedmarketer.com/refer-a-friend/" target="_blank" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin-top:0;margin-bottom:0;margin-right:0;margin-left:0;outline-style:none;padding-top:5px;padding-bottom:5px;padding-right:5px;padding-left:5px;color:#ffffff;background-color:#0099d8;border-width:2px;border-style:solid;border-color:#0099d8;font-family:helvetica, sans-serif;font-size:20px;display:inline-block;line-height:20px;text-align:center;text-decoration:none!important;border-bottom-width:2px;border-bottom-style:solid;border-bottom-color:#0099d8;">CLICK TO 
                SHARE</a></singleline></span></td></tr></layout><layout label="Referral link" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"></tr>
<tr align="center" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td width="100%" align="center" class="content border-sides" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;padding-top:12px;padding-bottom:12px;border-bottom-style:solid;border-bottom-width:2px;border-bottom-color:#98b5c9;border-bottom-right-radius:8px;border-bottom-left-radius:8px;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;font-family:helvetica, 'lucida grande', 'lucida sans unicode', 'lucida sans', verdana, 
            sans-serif;color:#333333;padding-right:15px;padding-left:15px;text-align:left;line-height:23px !important;font-size:16px !important;border-left-style:solid;border-right-style:solid;border-color:#98b5c9;border-left-width:1px;border-right-width:2px;"><singleline style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><span width="100%" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;display:inline-block;text-align:left;width:100%;">Or copy your referral link: <a href="https://www.stackedmarketer.com/friend-recommended/" targe="_blank" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;color:#333333;text-decoration:none!important;border-bottom-width:2px;border-bottom-style:solid;border-bottom-color:#0099d8;"><strong style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">https://www.stackedmarketer.com/friend-recommended/?utm_source=sparkloop&amp;utm_medium=referral&amp;utm_campaign=sm_daily&amp;rh_ref=04b0ef2e</strong></a></span></singleline></td></tr></layout>
            </tbody></table>
<table width="666" height="45" align="center" valign="middle" border="0" cellpadding="0" cellspacing="0" class="devicewidth" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;border-spacing:0 !important;border-collapse:separate;table-layout:fixed !important;margin-top:0 !important;margin-bottom:0 !important;margin-right:auto !important;margin-left:auto !important;">
<tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td width="100%" height="10" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;"></td></tr>
<tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td class="padding-top15 bottom-links" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;mso-table-lspace:0pt !important;mso-table-rspace:0pt 
!important;font-family:'Open Sans', Roboto, Helvetica, sans-serif;font-size:16px;color:#98b5c9;text-align:center;line-height:1.5;font-weight:bold;">
<span style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><a href="https://www.stackedmarketer.com/" target="_blank" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;color:#0099d8!important;text-decoration:none!important;border-bottom-width:2px;border-bottom-style:solid;border-bottom-color:#0099d8;"><singleline label="subscribe" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">SUBSCRIBE</singleline></a></span> | <span style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><a href="https://www.stackedmarketer.com/smpro1/" target="_blank" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;color:#0099d8!important;text-decoration:none!important;border-bottom-width:2px;border-bottom-style:solid;border-bottom-color:#0099d8;"><singleline label="sm-pro" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">SM PRO</singleline></a></span> | <span style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;color:#0099d8;"><a href="https://www.stackedmarketer.com/advertise-with-us/" target="_blank" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;color:#0099d8!important;text-decoration:none!important;border-bottom-width:2px;border-bottom-style:solid;border-bottom-color:#0099d8;"><singleline label="advertise" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">ADVERTISE</singleline></a></span>
</td></tr>
<tbody style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">
<tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td height="10" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;"></td></tr>
<tr style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;"><td align="center" class="footer" bgcolor="#ffffff" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;mso-table-lspace:0pt !important;mso-table-rspace:0pt !important;font-family:'verdana', 
            'lucida grande', 'lucida sans unicode', 'lucida sans', sans-serif;font-size:12px;color:#555555;padding-top:15px;padding-bottom:15px;padding-right:15px;padding-left:15px;text-align:center;line-height:16px;">You are receiving this email because you want to know what is going on in digital marketing. If you aren't thrilled about our emails, <strong style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">reply and let us know why.</strong> Or you can unsubscribe from all daily updates by clicking <a href="https://cm.stackedmarketer.com/t/j-u-strhdhl-dujjhhtrjy-jr/" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;color:#333333;text-decoration:none!important;border-bottom-width:2px;border-bottom-style:solid;border-bottom-color:#0099d8;">here.</a> <br style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">
            <br style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">
            <singleline style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;">Our postal address: Spectrum IT Solutions GmbH, Canettistrasse 1/Top 0107, 1100 Wien, Austria</singleline>
</td></tr>
</tbody>
</table>
</div>
<img src="https://spectrumitsolutionsgmbh.cmail19.com/t/j-o-strhdhl-dujjhhtrjy/o.gif" width="1" height="1" border="0" alt="" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;visibility:hidden !important;display:block !important;height:1px !important;width:1px !important;border-width:0 !important;margin-top:0 !important;margin-bottom:0 !important;margin-right:0 !important;margin-left:0 !important;padding-top:0 !important;padding-bottom:0 !important;padding-right:0 !important;padding-left:0 !important;-ms-interpolation-mode:bicubic;">
</body>
</html>

November 20, 2023 Read in browser https://cm.stackedmarketer.com/t/j-e-strhdhl-dujjhhtrjy-jy/

[https://www.stackedmarketer.com/pricing-pages-copywriting/?utm_source=stacked-marketer&utm_medium=newsletter&utm_term=20.11.2023&utm_content=pricing-pages&utm_campaign=primary]

Good morning.

If you tend to have a posture like this while working [https://twitter.com/michaelaubry/status/1726331331230195779], you might want to ergonomify your setup.

Otherwise, your back will get you back. A payback, if you will.

OK, that’s enough word invention and word play for one morning. We should probably get to the news…

SOCIAL MEDIA

TikTok releases a new ad measurement framework and Facebook introduces organic A/B testing

Another week, another set of new social media tools to play with…

Down to the nitty-gritty: TikTok is evolving its measurement framework [https://www.tiktok.com/business/en-US/blog/mobile-measurement-san-app-advertisers] for ad campaigns by introducing a new Self-Attributing Network (SAN) integration.

This network provides advertisers with:

Insights to understand the true impact your TikTok Ads are making by understanding what led to conversions. Customizable attribution windows for different engagement types—like Views, Clicks, and Engaged Views—right inside TikTok Ads Manager. An advanced attribution metric. Engaged View-Through Attribution is a new touch-point that measures any conversions taking place after a user views an ad for six seconds or more without clicking before they convert within the attribution window.

Sounds like you just got incredibly useful tools for seeing how your TikTok Ads work on a detailed level.

And if you want more insight tools and happen to work for a large publisher or enterprise, head on over to Facebook, because the platform just dropped its Organic A/B Testing API.

This API allows developers to test their content across video and Reel posts [https://developers.facebook.com/blog/post/2023/11/16/enabling-developers-to-optimize-content-performance/] on Facebook Pages and New Pages Experience.

Users can test up to four post variants and measure metrics like Reels plays, Comments, Shares, Reactions, Impressions Unique, and several others.

It’s a good day for data lovers!

ADVERTISING

YouTube Shorts is getting an ad space, Spotify opens its podcast ad marketplace, and new Instacart tools

If you’ve been yearning for the ability to choose where to display your ads on YouTube, your dream is coming true… soon.

Short and sweet: YouTube is reportedly running a pilot program to allow advertisers to run ads on YouTube Shorts exclusively [https://www.adexchanger.com/tv/youtube-is-quietly-piloting-an-ad-buying-program-for-youtube-shorts/].

Now, only a select group of brands are able to play around with this feature in its alpha phase.

But once the tool is available, you should be able to target Shorts ads based on age and gender demographics as well as geolocation and content categories. There should be a bunch of measurement metrics, too.

Looks like a lot of focus is going to be put on YouTube Shorts going forward…

While we’re on new ad spaces, Spotify is opening up its advertising marketplace to more podcasts [https://www.reuters.com/technology/spotify-launches-podcast-ad-marketplace-5-countries-2023-11-16/].

The company added five new markets, including Sweden and India.

And just to remind you, Spotify saw 11% growth in podcast ad revenue [https://www.stackedmarketer.com/full-newsletters/%F0%9F%A4%96-yelp-help/]… so advertisers are probably getting good results from this channel.

And finally, Instacart introduced two ad tools [https://searchengineland.com/instacart-new-tolls-boost-discovery-brands-434828] to connect emerging brands with retailers:

Digital Sell Sheets allow brands to showcase their best side to retailers directly in Ads Manager. Brand Explorer lets retail partners discover and connect with new products and brands.

We love a streamlined process.