What actually makes a great thumbnail?
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To find out, I asked a few well-known YouTube experts.
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To find out, I asked a few well-known YouTube experts.
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<p class="" style="font-family:ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';line-height:28px;font-size:16px;font-weight:400;color:#000000;margin:0px 0px 15px 0px;line-height:28px !important"></p>
<p style="font-family:ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';line-height:28px;font-size:16px;font-weight:400;color:#000000;margin:0px 0px 15px 0px;line-height:28px !important"> <br>Hey Olivia,<br></p>
<p class="" style="font-family:ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';line-height:28px;font-size:16px;font-weight:400;color:#000000;margin:0px 0px 15px 0px;line-height:28px !important">I've been publishing on YouTube since July of 2022 now, and one thing has become incredibly clear:</p>
<p class="" style="font-family:ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';line-height:28px;font-size:16px;font-weight:400;color:#000000;margin:0px 0px 15px 0px;line-height:28px !important"><strong>Packaging is everything.</strong></p>
<p class="" style="font-family:ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';line-height:28px;font-size:16px;font-weight:400;color:#000000;margin:0px 0px 15px 0px;line-height:28px !important">Packaging is the presentation of your product – the way people experience it before they commit to "buying" it.</p>
<p class="" style="font-family:ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';line-height:28px;font-size:16px;font-weight:400;color:#000000;margin:0px 0px 15px 0px;line-height:28px !important">In the world of YouTube, the package refers to the video <strong>title</strong> and <strong>thumbnail</strong>. Inherent in both of THOSE items is also the underlying <strong>idea</strong> of the video itself.</p>
<p class="" style="font-family:ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';line-height:28px;font-size:16px;font-weight:400;color:#000000;margin:0px 0px 15px 0px;line-height:28px !important">If these three things aren't in harmony, the video won't get views.</p>
<p class="" style="font-family:ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';line-height:28px;font-size:16px;font-weight:400;color:#000000;margin:0px 0px 15px 0px;line-height:28px !important">We've explored what makes great Titles on the podcast before (listen to <a href="https://www.youtube.com/watch" target="_blank" rel="noopener noreferrer" style="color:#0061ff;font-weight:600;text-decoration:none;border-width:0px 0px 2px 0px;border-style:solid;border-color:#0061ff;font-weight:700 !important" url-id="1587970574">this episode with Jake Thomas</a>). But we <em>hadn't </em>really explored thumbnails.</p>
<p class="" style="font-family:ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';line-height:28px;font-size:16px;font-weight:400;color:#000000;margin:0px 0px 15px 0px;line-height:28px !important">So I called up a few of my YouTuber friends and asked them about the best thumbnails they've ever seen so that we could identify what makes them great.</p>
<p class="" style="font-family:ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';line-height:28px;font-size:16px;font-weight:400;color:#000000;margin:0px 0px 15px 0px;line-height:28px !important">Here's a preview of those thumbnails:</p>
<table width="100%" border="0" cellspacing="0" cellpadding="0" style="border-collapse:collapse;mso-table-lspace:0pt;mso-table-rspace:0pt;text-align:center;table-layout:fixed;float:none" class="email-image"><tbody><tr><td align="center" style="border-collapse:collapse;mso-table-lspace:0pt;mso-table-rspace:0pt"><figure style="margin-top:12px;margin-bottom:12px;margin-left:0;margin-right:0;display:block;max-width:100%;width:100%"><a style="font-weight:700 !important;display:block" href="https://www.youtube.com/watch" target="_blank" rel="noopener noreferrer" url-id="1587970576"><img src="https://embed.filekitcdn.com/e/azK3MCjFYYMXQEutV4nuHx/psQG4nVSkhEnm9aSksomWd" width="100%" height="auto" style="border:0;height:auto;line-height:100%;outline:none;text-decoration:none;-ms-interpolation-mode:bicubic;display:inline-block;max-width:100% !important;border-top-left-radius:4px;border-top-right-radius:4px;border-bottom-left-radius:4px;border-bottom-right-radius:4px;width:100%;height:auto;object-fit:contain"></a><figcaption style="text-align:center;display:none"></figcaption></figure></td></tr></tbody></table>
<p class="" style="font-family:ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';line-height:28px;font-size:16px;font-weight:400;color:#000000;margin:0px 0px 15px 0px;line-height:28px !important">These were submitted and discussed by:</p>
<ul class="unordered_list" style="line-height:28px;font-size:16px;font-weight:400;font-family:ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';margin:0px 0px 20px 0px;list-style-type:disc;line-height:28px !important;list-style-position:inside">
<li class="list_item" style="margin:0px 0px 10px 0px"><span>Paddy Galloway</span></li>
<li class="list_item" style="margin:0px 0px 10px 0px"><span>Ed (Film Booth)</span></li>
<li class="list_item" style="margin:0px 0px 10px 0px"><span>Jon Youshaei</span></li>
<li class="list_item" style="margin:0px 0px 10px 0px"><span>Thomas Frank</span></li>
<li class="list_item" style="margin:0px 0px 10px 0px"><span>Jamie Rawsthorne</span></li>
</ul>
<p class="" style="font-family:ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';line-height:28px;font-size:16px;font-weight:400;color:#000000;margin:0px 0px 15px 0px;line-height:28px !important">We took what they shared with us about why they believe THESE thumbnails stand out and identified <strong>three common themes </strong>that you can use in your own thumbnails.</p>
<p class="" style="font-family:ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';line-height:28px;font-size:16px;font-weight:400;color:#000000;margin:0px 0px 15px 0px;line-height:28px !important">For the FULL breakdown, <a href="https://www.youtube.com/watch" target="_blank" rel="noopener noreferrer" style="color:#0061ff;font-weight:600;text-decoration:none;border-width:0px 0px 2px 0px;border-style:solid;border-color:#0061ff;font-weight:700 !important" url-id="1587970576">head over to YouTube</a>:</p>
<table width="100%" border="0" cellspacing="0" cellpadding="0" style="border-collapse:collapse;mso-table-lspace:0pt;mso-table-rspace:0pt;text-align:center;table-layout:fixed;float:none" class="email-image"><tbody><tr><td align="center" style="border-collapse:collapse;mso-table-lspace:0pt;mso-table-rspace:0pt"><figure style="margin-top:12px;margin-bottom:12px;margin-left:0;margin-right:0;display:block;max-width:100%;width:100%"><a style="font-weight:700 !important;display:block" href="https://www.youtube.com/watch" target="_blank" rel="noopener noreferrer" url-id="1587970576"><img src="https://embed.filekitcdn.com/e/azK3MCjFYYMXQEutV4nuHx/ve7GSgLfnsu6xNK6WN7xDF" width="100%" height="auto" style="border:0;height:auto;line-height:100%;outline:none;text-decoration:none;-ms-interpolation-mode:bicubic;display:inline-block;max-width:100% !important;border-top-left-radius:4px;border-top-right-radius:4px;border-bottom-left-radius:4px;border-bottom-right-radius:4px;width:100%;height:auto;object-fit:contain"></a><figcaption style="text-align:center;display:none"></figcaption></figure></td></tr></tbody></table>
<p class="" style="font-family:ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';line-height:28px;font-size:16px;font-weight:400;color:#000000;margin:0px 0px 15px 0px;line-height:28px !important"></p>
<p class="" style="font-family:ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';line-height:28px;font-size:16px;font-weight:400;color:#000000;margin:0px 0px 15px 0px;line-height:28px !important"></p>
<p class="" style="font-family:ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';line-height:28px;font-size:16px;font-weight:400;color:#000000;margin:0px 0px 15px 0px;line-height:28px !important"></p>
<p class="" style="font-family:ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';line-height:28px;font-size:16px;font-weight:400;color:#000000;margin:0px 0px 15px 0px;line-height:28px !important"></p>
<p class="" style="font-family:ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';line-height:28px;font-size:16px;font-weight:400;color:#000000;margin:0px 0px 15px 0px;line-height:28px !important"></p>
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<p class="" style="font-family:ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';line-height:28px;font-size:16px;font-weight:400;color:#000000;margin:0px 0px 15px 0px;line-height:28px !important"></p>
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<span><strong><span style="color: rgb(0, 97, 255); font-size: 16px">NEW EPISODE</span></strong></span>
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<span><strong><span style="font-size: 26px">#171: Nir Eyal</span></strong></span>
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<span><strong><span style="font-size: 18px">Writing books, persuasion vs. coercion, and how to be indistractable.</span></strong></span>
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<a href="/nir-eyal/" target="_blank " style="font-weight:700 !important" url-id="1587970581">
<img alt="Creator Science Cover Art" src="https://images.podpage.com/https%3A%2F%2Fmegaphone.imgix.net%2Fpodcasts%2Fa6915f88-69f0-11ed-8b2e-6f3aff8b2d38%2Fimage%2F2fd2ac.jpg%3Fixlib%3Drails-4.3.1%26max-w%3D3000%26max-h%3D3000%26fit%3Dcrop%26auto%3Dformat%2Ccompress?auto=format%2Ccompress&w=380&s=5dc8c6b1517020c67396e769de257b73" width="350" height="auto" style="border:0;height:auto;line-height:100%;outline:none;text-decoration:none;-ms-interpolation-mode:bicubic;display:inline-block;max-width:100% !important;width: 350px; height: autopx; max-height: 350px; border-radius: 8px">
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<p class="" style="font-family:ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';line-height:28px;font-size:16px;font-weight:400;color:#000000;margin:0px 0px 15px 0px;line-height:28px !important">Nir Eyal cofounded and sold 2 tech companies himself since 2003 and was dubbed by the MIT Technology Review as the prophet of habit forming technology. Today, Nir is a writer, consultant, and teacher at the intersection of psychology, technology, and business.</p>
<p class="" style="font-family:ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';line-height:28px;font-size:16px;font-weight:400;color:#000000;margin:0px 0px 15px 0px;line-height:28px !important">He previously taught as a lecturer in marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.</p>
<p class="" style="font-family:ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';line-height:28px;font-size:16px;font-weight:400;color:#000000;margin:0px 0px 15px 0px;line-height:28px !important">Now, Nir has two best selling books. The first was <a href="https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/0241184835" target="_blank" rel="noopener noreferrer" style="color:#0061ff;font-weight:600;text-decoration:none;border-width:0px 0px 2px 0px;border-style:solid;border-color:#0061ff;font-weight:700 !important" url-id="1587970579">Hooked, How to Build Habit Forming Products</a>, published in 2014, and the second was <a href="https://www.amazon.com/Indistractable-Control-Your-Attention-Choose/dp/194883653X" target="_blank" rel="noopener noreferrer" style="color:#0061ff;font-weight:600;text-decoration:none;border-width:0px 0px 2px 0px;border-style:solid;border-color:#0061ff;font-weight:700 !important" url-id="1587970580">Indistractable, How to Control Your Attention and Choose Your Life</a>, published in 2019.</p>
<p class="" style="font-family:ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';line-height:28px;font-size:16px;font-weight:400;color:#000000;margin:0px 0px 15px 0px;line-height:28px !important">In this episode, you’ll learn:</p>
<ul class="unordered_list" style="line-height:28px;font-size:16px;font-weight:400;font-family:ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';margin:0px 0px 20px 0px;list-style-type:disc;line-height:28px !important;list-style-position:inside">
<li class="list_item" style="margin:0px 0px 10px 0px"><span>About Nir's life as an author</span></li>
<li class="list_item" style="margin:0px 0px 10px 0px"><span>Habits and distractions</span></li>
<li class="list_item" style="margin:0px 0px 10px 0px"><span>Capturing attention of an audience</span></li>
<li class="list_item" style="margin:0px 0px 10px 0px"><span>And how we can better focus our own limited energy and attention </span></li>
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<img alt="Play episode" src="https://jayclouse-assets.nyc3.cdn.digitaloceanspaces.com/email-templates/play%20button.png" width="60" height="60" style="border:0;height:auto;line-height:100%;outline:none;text-decoration:none;-ms-interpolation-mode:bicubic;display:inline-block;max-width:100% !important;width: 60px; height: 60px; margin: 10px 0% 0px 0%; box-shadow: 0 10px 15px -3px rgb(0, 0, 0, 0.1), 0 4px 6px -4px rgb(0, 0, 0, 0.1); border-radius: 200px">
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<a href="https://podcasts.apple.com/us/podcast/nir-eyal-writing-books-persuasion-vs-coercion-and-how/id1498801064" target="_blank " style="font-weight:700 !important;text-decoration:none !important" url-id="1587970582">
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<a href="https://open.spotify.com/episode/7n3D1xHU25zWzZn1glBhxk" target="_blank " style="font-weight:700 !important;text-decoration:none !important" url-id="1587970584">
<img alt="Spotify" src="https://jayclouse-assets.nyc3.cdn.digitaloceanspaces.com/email-templates/spotify.png" width="180" height="auto" style="border:0;height:auto;line-height:100%;outline:none;text-decoration:none;-ms-interpolation-mode:bicubic;display:inline-block;max-width:100% !important;width: 180px; height: autopx; margin: 10px 5px 0px 8px; border-style: none; border-radius: 8px; text-decoration: none !important">
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<img alt="YouTube" src="https://jayclouse-assets.nyc3.cdn.digitaloceanspaces.com/email-templates/youtube.png" width="180" height="auto" style="border:0;height:auto;line-height:100%;outline:none;text-decoration:none;-ms-interpolation-mode:bicubic;display:inline-block;max-width:100% !important;width: 180px; height: autopx; margin: 10px 5px 0px 8px; border-style: none; border-radius: 8px; text-decoration: none !important">
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<span><strong>New to the show? </strong><br>Start with a <a target="_blank" rel="noopener noreferrer nofollow" href="https://podcast.creatorscience.com/p/playlists/" style="color:#0061ff;font-weight:600;text-decoration:none;border-width:0px 0px 2px 0px;border-style:solid;border-color:#0061ff;font-weight:700 !important" url-id="1587970591"><strong>curated playlist</strong></a>.</span>
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<p class="" style="font-family:ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';line-height:28px;font-size:16px;font-weight:400;color:#000000;margin:0px 0px 15px 0px;line-height:28px !important"></p>
<p class="" style="font-family:ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';line-height:28px;font-size:16px;font-weight:400;color:#000000;margin:0px 0px 15px 0px;line-height:28px !important"></p>
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<span><strong><span style="color: rgb(0, 97, 255)">LAST WORD 👋</span></strong></span>
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<span><strong><span style="font-size: 28px">Want a free workshop?</span></strong></span>
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<p class="" style="font-family:ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';line-height:28px;font-size:16px;font-weight:400;color:#000000;margin:0px 0px 15px 0px;line-height:28px !important">Have you <a href="https://www.youtube.com/@creatorscienceyt" target="_blank" rel="noopener noreferrer" style="color:#0061ff;font-weight:600;text-decoration:none;border-width:0px 0px 2px 0px;border-style:solid;border-color:#0061ff;font-weight:700 !important" url-id="1587970594">watched</a> or <a href="https://podcast.creatorscience.com" target="_blank" rel="noopener noreferrer" style="color:#0061ff;font-weight:600;text-decoration:none;border-width:0px 0px 2px 0px;border-style:solid;border-color:#0061ff;font-weight:700 !important" url-id="1587970596">listened to</a> Creator Science yet?</p>
<p class="" style="font-family:ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';line-height:28px;font-size:16px;font-weight:400;color:#000000;margin:0px 0px 15px 0px;line-height:28px !important">We're SO close to 400 reviews on Apple Podcasts. If you're open to it, there are a couple ways you could really help me:</p>
<ol class="unordered_list" style="line-height:28px;font-size:16px;font-weight:400;font-family:ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';margin:0px 0px 20px 0px;list-style-type:decimal;line-height:28px !important;list-style-position:inside">
<li class="list_item" style="margin:0px 0px 10px 0px"><span>Subscribe on <a href="https://www.youtube.com/@creatorscienceyt" target="_blank" rel="noopener noreferrer" style="color:#0061ff;font-weight:600;text-decoration:none;border-width:0px 0px 2px 0px;border-style:solid;border-color:#0061ff;font-weight:700 !important" url-id="1587970594">YouTube</a></span></li>
<li class="list_item" style="margin:0px 0px 10px 0px"><span>Rate the podcast on <a href="https://open.spotify.com/show/39j9VhklsBs1aLWtkGTWJT" target="_blank" rel="noopener noreferrer" style="color:#0061ff;font-weight:600;text-decoration:none;border-width:0px 0px 2px 0px;border-style:solid;border-color:#0061ff;font-weight:700 !important" url-id="1587970599">Spotify</a> (mobile app only)</span></li>
<li class="list_item" style="margin:0px 0px 10px 0px"><span>Review the podcast on <a href="https://podcasts.apple.com/us/podcast/creator-science/id1498801064" target="_blank" rel="noopener noreferrer" style="color:#0061ff;font-weight:600;text-decoration:none;border-width:0px 0px 2px 0px;border-style:solid;border-color:#0061ff;font-weight:700 !important" url-id="1587970600">Apple Podcasts</a></span></li>
</ol>
<p class="" style="font-family:ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';line-height:28px;font-size:16px;font-weight:400;color:#000000;margin:0px 0px 15px 0px;line-height:28px !important">Ratings and reviews go so much further than you may realize. It legitimizes the show, makes it easier to attract incredible guests, and even helps to get the show featured by Apple or Spotify.</p>
<p class="" style="font-family:ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';line-height:28px;font-size:16px;font-weight:400;color:#000000;margin:0px 0px 15px 0px;line-height:28px !important"><strong>If you leave a review on Apple Podcasts and email me a screenshot, I'll give you a coupon to give you access to a workshop of your choice for free!</strong></p>
<p class="" style="font-family:ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';line-height:28px;font-size:16px;font-weight:400;color:#000000;margin:0px 0px 15px 0px;line-height:28px !important">Just send a screenshot and <a href="https://jayclouse.com/workshops/" target="_blank" rel="noopener noreferrer" style="color:#0061ff;font-weight:600;text-decoration:none;border-width:0px 0px 2px 0px;border-style:solid;border-color:#0061ff;font-weight:700 !important" url-id="1587970602">your preferred workshop</a> and I'll do the rest.</p>
<p class="" style="font-family:ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';line-height:28px;font-size:16px;font-weight:400;color:#000000;margin:0px 0px 15px 0px;line-height:28px !important">Thanks for all the support you've given me to this point!</p>
<p class="" style="font-family:ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';line-height:28px;font-size:16px;font-weight:400;color:#000000;margin:0px 0px 15px 0px;line-height:28px !important">Cheers,<br>Jay</p>
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<p style="font-family:ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';line-height:28px;font-size:16px;font-weight:400;color:#000000;margin:0px 0px 15px 0px;line-height:28px !important;font-family:-apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;font-size:16px;color:#353535;font-weight:400;letter-spacing:0;line-height:1.5;text-transform:none" class=""><em><strong>PS</strong></em><em>: You haven't told me much about your creator business yet. If you have 30 seconds, I can tailor my writing to you. </em><a href="https://creatorscience.com/survey" target="_blank" rel="noopener noreferrer" style="color:#0061ff;font-weight:600;text-decoration:none;border-width:0px 0px 2px 0px;border-style:solid;border-color:#0061ff;font-weight:700 !important;color:#0000ff" url-id="1587970604"><em>Just answer a couple of questions</em></a><em> (and you may even get a special surprise offer)!</em></p>
<p style="font-family:ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';line-height:28px;font-size:16px;font-weight:400;color:#000000;margin:0px 0px 15px 0px;line-height:28px !important;font-family:-apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;font-size:16px;color:#353535;font-weight:400;letter-spacing:0;line-height:1.5;text-transform:none" class=""></p>
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<a href="https://savvycal.com/jayclouse" target="_blank " style="font-weight:700 !important" url-id="1587970616">
<img alt="Photo of Jay Clouse" src="https://jayclouse-assets.nyc3.cdn.digitaloceanspaces.com/email-templates/jay-profile-round-blue-outline.png" width="120" style="border:0;height:auto;line-height:100%;outline:none;text-decoration:none;-ms-interpolation-mode:bicubic;display:inline-block;max-width:100% !important;width: 120px; border-radius: 999px">
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<span><strong>Jay Clouse</strong></span>
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<span><span style="font-size: 10pt">☎️ </span><a target="_blank" rel="noopener noreferrer nofollow" href="https://savvycal.com/jayclouse" style="color:#0061ff;font-weight:600;text-decoration:none;border-width:0px 0px 2px 0px;border-style:solid;border-color:#0061ff;font-weight:700 !important" url-id="1587970616"><span style="font-size: 10pt">Book a 1:1 Clarity Call</span></a></span>
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<br><p style="font-family:ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';line-height:28px;font-size:16px;font-weight:400;color:#000000;margin:0px 0px 15px 0px;line-height:28px !important"><strong><span style="font-size: 14px">When you're ready, here's how I can help you:</span></strong></p>
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Presented by The Premium Ghostwriting Academy (
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)
Hey Olivia,
I've been publishing on YouTube since July of 2022 now, and one
thing has become incredibly clear:
Packaging is everything.
Packaging is the presentation of your product – the way people
experience it before they commit to "buying" it.
In the world of YouTube, the package refers to the video title
and thumbnail. Inherent in both of THOSE items is also the
underlying idea of the video itself.
If these three things aren't in harmony, the video won't get
views.
We've explored what makes great Titles on the podcast before
(listen to this episode with Jake Thomas (
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)). But we hadn't really explored thumbnails.
So I called up a few of my YouTuber friends and asked them about
the best thumbnails they've ever seen so that we could identify
what makes them great.
Here's a preview of those thumbnails:
(
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)
These were submitted and discussed by:
* Paddy Galloway
* Ed (Film Booth)
* Jon Youshaei
* Thomas Frank
* Jamie Rawsthorne
We took what they shared with us about why they believe THESE
thumbnails stand out and identified three common themes that you
can use in your own thumbnails.
For the FULL breakdown, head over to YouTube (
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):
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)
PRESENTED BY THE PREMIUM GHOSTWRITING ACADEMY
Ready to become a Full Stack Writer? Master these 7 skills to
build a 7-figure business from your writing!
On November 22nd, Ship 30 for 30 founders Dickie Bush & Nicolas
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With these 7 skills, you will never make less than $100,000 per
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This product goes live on November 22nd, and it will ONLY be
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After that, it will never be available again!
Ready to become a Full Stack Writer?
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NEW EPISODE
#171: Nir Eyal
Writing books, persuasion vs. coercion, and how to be
indistractable.
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)
Nir Eyal cofounded and sold 2 tech companies himself since 2003
and was dubbed by the MIT Technology Review as the prophet of
habit forming technology. Today, Nir is a writer, consultant, and
teacher at the intersection of psychology, technology, and
business.
He previously taught as a lecturer in marketing at the Stanford
Graduate School of Business and the Hasso Plattner Institute of
Design at Stanford.
Now, Nir has two best selling books. The first was Hooked, How to
Build Habit Forming Products (
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), published in 2014, and the second was Indistractable, How to
Control Your Attention and Choose Your Life (
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), published in 2019.
In this episode, you’ll learn:
* About Nir's life as an author
* Habits and distractions
* Capturing attention of an audience
* And how we can better focus our own limited energy and
attention
(
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)
(
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New to the show?
Start with a curated playlist (
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).
LAST WORD 👋
Want a free workshop?
Have you watched (
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) or listened to (
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) Creator Science yet?
We're SO close to 400 reviews on Apple Podcasts. If you're open
to it, there are a couple ways you could really help me:
* Subscribe on YouTube (
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* Rate the podcast on Spotify (
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* Review the podcast on Apple Podcasts (
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)
Ratings and reviews go so much further than you may realize. It
legitimizes the show, makes it easier to attract incredible
guests, and even helps to get the show featured by Apple or
Spotify.
If you leave a review on Apple Podcasts and email me a
screenshot, I'll give you a coupon to give you access to a
workshop of your choice for free!
Just send a screenshot and your preferred workshop (
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) and I'll do the rest.
Thanks for all the support you've given me to this point!
Cheers,
Jay
PS: You haven't told me much about your creator business yet. If
you have 30 seconds, I can tailor my writing to you. Just answer
a couple of questions (
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) (and you may even get a special surprise offer)!
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)
Jay Clouse
Say hi 👋 on X (
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), Instagram (
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), or LinkedIn (
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☎️ Book a 1:1 Clarity Call (
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