π€ Have SEOs Misunderstood Search Rankings?
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Weekend BANGER, click to help feed me thx
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<div class="ck-section" style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;margin-top:30px;margin-right:auto;margin-bottom:0;margin-left:auto"><center style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale"><table cellpadding="0" cellspacing="0" style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;border-collapse:separate;line-height:1.5;-webkit-text-size-adjust:100%;-ms-text-size-adjust:100%;mso-table-lspace:0pt;mso-table-rspace:0pt;width:100%;margin:0 auto;max-width:640px"><tbody style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale"><tr style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale">
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<td width="640" style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;-webkit-text-size-adjust:100%;-ms-text-size-adjust:100%;mso-table-lspace:0pt;mso-table-rspace:0pt;vertical-align:top;background-size:cover;background-position:center;box-sizing:border-box"><div class="ck-inner-section ck-padding-default" style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;padding-top:20px;padding-right:36px;padding-bottom:0;padding-left:36px"><div style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;margin-left:auto;margin-right:auto;max-width:640px">
<p style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;margin:1em 0;font-family:-apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;font-size:16px;color:#353535;font-weight:400;letter-spacing:0;line-height:1.5;text-transform:none" class="">GM nerds,<br style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale">β<br style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale">Welcome back to the newsletter that reminds you that not onlyβ¦</p>
<table width="100%" border="0" cellspacing="0" cellpadding="0" style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;border-collapse:separate;line-height:1.5;-webkit-text-size-adjust:100%;-ms-text-size-adjust:100%;mso-table-lspace:0pt;mso-table-rspace:0pt;text-align:center;table-layout:fixed;float:none" class="email-image"><tbody style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale"><tr style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale"><td align="center" style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;-webkit-text-size-adjust:100%;-ms-text-size-adjust:100%;mso-table-lspace:0pt;mso-table-rspace:0pt;vertical-align:top"><figure style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;margin:1em 0;margin-top:12px;margin-bottom:12px;margin-left:0;margin-right:0;display:inline-block;max-width:400px;width:100%"><div style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;display:block"><img src="https://embed.filekitcdn.com/e/m5BJqWCdT1zvrWPB3CNk3s/v1v6De1X4LiS4QCzNn4iAy" width="400" height="auto" style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;border:0 none;display:block;border:0;height:auto;line-height:100%;outline:none;-webkit-text-decoration:none;text-decoration:none;-ms-interpolation-mode:bicubic;max-width:100%;border-bottom-left-radius:4px;border-bottom-right-radius:4px;width:400px;height:auto;object-fit:contain"></div>
<figcaption style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;margin-top:0.4em;font-size:0.8em;text-align:center;display:none">β</figcaption></figure></td></tr></tbody></table>
<p style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;margin:1em 0;font-family:-apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;font-size:16px;color:#353535;font-weight:400;letter-spacing:0;line-height:1.5;text-transform:none" class="">but also: galaxy-brained marketing features typos as engagement bait. </p>
<p style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;margin:1em 0;font-family:-apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;font-size:16px;color:#353535;font-weight:400;letter-spacing:0;line-height:1.5;text-transform:none" class="">β¦ βmakingsβ? </p>
<p style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;margin:1em 0;font-family:-apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;font-size:16px;color:#353535;font-weight:400;letter-spacing:0;line-height:1.5;text-transform:none" class="">Checkmate, <a href="https://twitter.com/neilpatel/status/1725897086229790861" target="_blank" rel="noopener noreferrer" style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;-webkit-text-size-adjust:100%;-ms-text-size-adjust:100%;color:#F36212;color:#0000ff" url-id="1589047332">Patel</a>.</p>
<p style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;margin:1em 0;font-family:-apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;font-size:16px;color:#353535;font-weight:400;letter-spacing:0;line-height:1.5;text-transform:none" class="">Anyway, hereβs what you gotta know this weekend:</p>
<p style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;margin:1em 0;font-family:-apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;font-size:16px;color:#353535;font-weight:400;letter-spacing:0;line-height:1.5;text-transform:none" class="">β Googleβs Xmas AI ππ€</p>
<p style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;margin:1em 0;font-family:-apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;font-size:16px;color:#353535;font-weight:400;letter-spacing:0;line-height:1.5;text-transform:none" class="">β TikTokβs New Metric π</p>
<p style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;margin:1em 0;font-family:-apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;font-size:16px;color:#353535;font-weight:400;letter-spacing:0;line-height:1.5;text-transform:none" class="">β Gen Z: TikTok > Google for Search π</p>
<p style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;margin:1em 0;font-family:-apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;font-size:16px;color:#353535;font-weight:400;letter-spacing:0;line-height:1.5;text-transform:none" class="">β Have SEOs Misunderstood Search Rankings? π€</p>
<p style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;margin:1em 0;font-family:-apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;font-size:16px;color:#353535;font-weight:400;letter-spacing:0;line-height:1.5;text-transform:none" class="">β more, obviously π¬</p>
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<table class="ck-layout-block" width="100%" border="0" cellpadding="0" cellspacing="0" bgcolor="#fff" style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;border-collapse:separate;line-height:1.5;-webkit-text-size-adjust:100%;-ms-text-size-adjust:100%;mso-table-lspace:0pt;mso-table-rspace:0pt;background-color:#fff;margin-top:24px;margin-right:0;margin-bottom:24px;margin-left:0;padding-top:18px;padding-right:18px;padding-bottom:18px;padding-left:18px;border-top:solid 3px #FFE600;border-bottom:solid 3px #FFE600;border-left:solid 3px #FFE600;border-right:solid 3px #FFE600;border-top-right-radius:4px;border-top-left-radius:4px;border-bottom-right-radius:4px;border-bottom-left-radius:4px;overflow:hidden;background-size:cover;background-position:center"><tbody style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale"><tr style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale"><td as="td" class="ck-column ck-column-1" width="100%" style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;-webkit-text-size-adjust:100%;-ms-text-size-adjust:100%;mso-table-lspace:0pt;mso-table-rspace:0pt;vertical-align:top;background-size:cover;background-position:center;border-top-right-radius:4px;border-top-left-radius:4px;border-bottom-right-radius:4px;border-bottom-left-radius:4px;vertical-align:top"><div style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0">
<h2 style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;font-weight:bold;font-style:normal;font-size:1em;margin:0;font-size:1.5em;margin:1em 0;font-family:-apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;font-size:26px;color:#000000;font-weight:400;letter-spacing:0;line-height:1.5;text-align:center;text-transform:none;margin-top:0;margin-bottom:0" class=""><strong style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale">Private Community of Online Builders and Schemers π</strong></h2>
<p style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;margin:1em 0;font-family:-apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;font-size:17px;color:#4d4d4d;font-weight:400;letter-spacing:0;line-height:1.5;text-align:center;text-transform:none;margin-top:8px;margin-bottom:8px" class="">Our members are vetted business builders. You wonβt have to sift through endless messages like βdo backlinks work?β π, you have Twitter and Facebook for that.</p>
<p style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;margin:1em 0;font-family:-apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;font-size:17px;color:#4d4d4d;font-weight:400;letter-spacing:0;line-height:1.5;text-align:center;text-transform:none;margin-top:8px;margin-bottom:8px" class=""><strong style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale">β</strong><a href="https://app.advise.so/checkout/community-subscription" target="_blank" rel="noopener noreferrer" style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;-webkit-text-size-adjust:100%;-ms-text-size-adjust:100%;color:#F36212;color:#0000ff" url-id="1589047333"><strong style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale">βπ Apply to Join Todayβ</strong></a>β</p>
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<h2 style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;font-weight:bold;font-style:normal;font-size:1em;margin:0;font-size:1.5em;margin:1em 0;font-family:-apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;font-size:26px;color:#000000;font-weight:400;letter-spacing:0;line-height:1.5;text-transform:none" class=""><strong style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale">Whatβs Going Down @ Google π</strong></h2>
<table width="100%" border="0" cellspacing="0" cellpadding="0" style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;border-collapse:separate;line-height:1.5;-webkit-text-size-adjust:100%;-ms-text-size-adjust:100%;mso-table-lspace:0pt;mso-table-rspace:0pt;text-align:center;table-layout:fixed;float:none" class="email-image"><tbody style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale"><tr style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale"><td align="center" style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;-webkit-text-size-adjust:100%;-ms-text-size-adjust:100%;mso-table-lspace:0pt;mso-table-rspace:0pt;vertical-align:top"><figure style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;margin:1em 0;margin-top:12px;margin-bottom:12px;margin-left:0;margin-right:0;display:inline-block;max-width:300px;width:100%"><div style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;display:block"><img src="https://embed.filekitcdn.com/e/m5BJqWCdT1zvrWPB3CNk3s/d1Z1C3qznJGVXADfjj3FLJ" width="300" height="auto" style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;border:0 none;display:block;border:0;height:auto;line-height:100%;outline:none;-webkit-text-decoration:none;text-decoration:none;-ms-interpolation-mode:bicubic;max-width:100%;border-bottom-left-radius:4px;border-bottom-right-radius:4px;width:300px;height:auto;object-fit:contain"></div>
<figcaption style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;margin-top:0.4em;font-size:0.8em;text-align:center;display:none">β</figcaption></figure></td></tr></tbody></table>
<p style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;margin:1em 0;font-family:-apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;font-size:16px;color:#353535;font-weight:400;letter-spacing:0;line-height:1.5;text-transform:none" class="">β Google just dropped some <a href="https://blog.google/products/shopping/google-search-generative-ai-holiday-gifts/" target="_blank" rel="noopener noreferrer" style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;-webkit-text-size-adjust:100%;-ms-text-size-adjust:100%;color:#F36212;color:#0000ff" url-id="1589047334">AI shopping tools</a> for the holiday season you should absolutely be leveraging. The aim here is to guide users in sifting through ideas for gifts and getting a better look at integrating products into their lives. Personalization continues to be the name of the game with the addition of AI-generated gift ideas, the image-generation tech being integrated with 35 Billion listings in the Google Shopping Graph to find products similar to search queries, and of course the "virtual try-on."<br style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale">β<br style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale">β Famous Google talking head Danny Sullivan recently gave a presentation claiming that the <a href="https://www.searchenginejournal.com/googles-danny-sullivan-presentation/501558/" target="_blank" rel="noopener noreferrer" style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;-webkit-text-size-adjust:100%;-ms-text-size-adjust:100%;color:#F36212;color:#0000ff" url-id="1589047335">SEO community has totally misunderstood SERPs</a>, but blames the misunderstanding on Google's unclear messaging and documentation over the years.</p>
<table class="ck-layout-block" width="100%" border="0" cellpadding="0" cellspacing="0" bgcolor="#fff" style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;border-collapse:separate;line-height:1.5;-webkit-text-size-adjust:100%;-ms-text-size-adjust:100%;mso-table-lspace:0pt;mso-table-rspace:0pt;background-color:#fff;margin-top:24px;margin-right:0;margin-bottom:24px;margin-left:0;padding-top:18px;padding-right:18px;padding-bottom:18px;padding-left:18px;border-top:solid 3px #FFE600;border-bottom:solid 3px #FFE600;border-left:solid 3px #FFE600;border-right:solid 3px #FFE600;border-top-right-radius:4px;border-top-left-radius:4px;border-bottom-right-radius:4px;border-bottom-left-radius:4px;overflow:hidden;background-size:cover;background-position:center"><tbody style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale"><tr style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale"><td as="td" class="ck-column ck-column-1" width="100%" style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;-webkit-text-size-adjust:100%;-ms-text-size-adjust:100%;mso-table-lspace:0pt;mso-table-rspace:0pt;vertical-align:top;background-size:cover;background-position:center;border-top-right-radius:4px;border-top-left-radius:4px;border-bottom-right-radius:4px;border-bottom-left-radius:4px;vertical-align:top"><div style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0">
<p style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;margin:1em 0;font-family:-apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;font-size:17px;color:#4d4d4d;font-weight:400;letter-spacing:0;line-height:1.5;text-align:center;text-transform:none;margin-top:8px;margin-bottom:8px" class=""><strong style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale">π Speaking of Google..</strong></p>
<p style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;margin:1em 0;font-family:-apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;font-size:17px;color:#4d4d4d;font-weight:400;letter-spacing:0;line-height:1.5;text-transform:none;margin-top:8px;margin-bottom:8px" class="">Interested in working with us on SEO? <a href="https://calendly.com/glenversionso/30min" target="_blank" rel="noopener noreferrer" style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;-webkit-text-size-adjust:100%;-ms-text-size-adjust:100%;color:#F36212;color:#0000ff" url-id="1589047336">Schedule a call</a> and see what weβve done for brands like Thrasio, Sothebyβs, Medtronic, and hundreds of others!</p>
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<hr style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;margin:36px 0;border:0;height:1px;background:#eee;background:#3451EA !important;height:2px !important;margin-top:48px;margin-bottom:48px">
<h2 style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;font-weight:bold;font-style:normal;font-size:1em;margin:0;font-size:1.5em;margin:1em 0;font-family:-apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;font-size:26px;color:#000000;font-weight:400;letter-spacing:0;line-height:1.5;text-transform:none" class=""><strong style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale">AI Insight π€</strong></h2>
<p style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;margin:1em 0;font-family:-apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;font-size:16px;color:#353535;font-weight:400;letter-spacing:0;line-height:1.5;text-transform:none" class="">β Anyone expecting a slow news weekend in the world of AI was in for a shock, as OpenAIβs CEO Sam Altman just got the axe. Hereβs some of the more interesting to do if you wanna be up on this one:</p>
<p style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;margin:1em 0;font-family:-apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;font-size:16px;color:#353535;font-weight:400;letter-spacing:0;line-height:1.5;text-transform:none" class="">- β<a href="https://www.forbes.com/sites/alexkonrad/2023/11/17/these-are-the-people-that-fired-openai-ceo-sam-altman/" target="_blank" rel="noopener noreferrer" style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;-webkit-text-size-adjust:100%;-ms-text-size-adjust:100%;color:#F36212;color:#0000ff" url-id="1589047337">These Are The People That Fired Sam Altman</a>β @ Forbes: a deep dive into OpenAI's unconventional, independent board of directors.</p>
<p style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;margin:1em 0;font-family:-apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;font-size:16px;color:#353535;font-weight:400;letter-spacing:0;line-height:1.5;text-transform:none" class="">- β<a href="https://www.bloomberg.com/tosv2.html" target="_blank" rel="noopener noreferrer" style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;-webkit-text-size-adjust:100%;-ms-text-size-adjust:100%;color:#F36212;color:#0000ff" url-id="1589047338">Silicon Valley Boardroom Coup Leads to Ouster of an AI Champion</a>β @ Bloomberg: a piece that speculates that Ilya Sutskever and his colleagues on the board may have been wary of Altman pursuing fundraising for new projects, initiatives, and companies by leveraging OpenAI's name</p>
<p style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;margin:1em 0;font-family:-apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;font-size:16px;color:#353535;font-weight:400;letter-spacing:0;line-height:1.5;text-transform:none" class="">- Why notβ hereβs the <a href="https://openai.com/blog/openai-announces-leadership-transition" target="_blank" rel="noopener noreferrer" style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;-webkit-text-size-adjust:100%;-ms-text-size-adjust:100%;color:#F36212;color:#0000ff" url-id="1589047339">OpenAI statement</a> on the matter</p>
<p style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;margin:1em 0;font-family:-apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;font-size:16px;color:#353535;font-weight:400;letter-spacing:0;line-height:1.5;text-transform:none" class="">β A bit of a burn on the chatbot crew: Cambridge Dictionary has decided its Word of the Year is β<a href="https://arstechnica.com/information-technology/2023/11/thanks-to-ai-hallucinate-is-cambridge-dictionarys-word-of-the-year-for-2023/" target="_blank" rel="noopener noreferrer" style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;-webkit-text-size-adjust:100%;-ms-text-size-adjust:100%;color:#F36212;color:#0000ff" url-id="1589047340">hallucinate</a>.β And yes, it has to do with the problem plaguing AI models, not the hip new tendency for professionals to microdose psychedelics.</p>
<p style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;margin:1em 0;font-family:-apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;font-size:16px;color:#353535;font-weight:400;letter-spacing:0;line-height:1.5;text-transform:none" class="">β Hereβs a new piece on the <a href="https://www.searchenginejournal.com/ai-search-engines/497061/" target="_blank" rel="noopener noreferrer" style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;-webkit-text-size-adjust:100%;-ms-text-size-adjust:100%;color:#F36212;color:#0000ff" url-id="1589047341">best AI search engines</a>:</p>
<p style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;margin:1em 0;font-family:-apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;font-size:16px;color:#353535;font-weight:400;letter-spacing:0;line-height:1.5;text-transform:none" class="">- Andi Search <br style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale">- Metaphor AI Search<br style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale">- Brave AI Search Summarizer <br style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale">- YOU AI Search Engine <br style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale">- Phind.com <br style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale">- Perplexity.ai </p>
<p style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;margin:1em 0;font-family:-apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;font-size:16px;color:#353535;font-weight:400;letter-spacing:0;line-height:1.5;text-transform:none" class="">Check the article for how each works and what makes each good!</p>
<hr style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;margin:36px 0;border:0;height:1px;background:#eee;background:#3451EA !important;height:2px !important;margin-top:48px;margin-bottom:48px">
<h2 style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;font-weight:bold;font-style:normal;font-size:1em;margin:0;font-size:1.5em;margin:1em 0;font-family:-apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;font-size:26px;color:#000000;font-weight:400;letter-spacing:0;line-height:1.5;text-transform:none" class=""><strong style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale">Social Media Round-up π²</strong></h2>
<table width="100%" border="0" cellspacing="0" cellpadding="0" style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;border-collapse:separate;line-height:1.5;-webkit-text-size-adjust:100%;-ms-text-size-adjust:100%;mso-table-lspace:0pt;mso-table-rspace:0pt;text-align:center;table-layout:fixed;float:none" class="email-image"><tbody style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale"><tr style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale"><td align="center" style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;-webkit-text-size-adjust:100%;-ms-text-size-adjust:100%;mso-table-lspace:0pt;mso-table-rspace:0pt;vertical-align:top"><figure style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;margin:1em 0;margin-top:12px;margin-bottom:12px;margin-left:0;margin-right:0;display:inline-block;max-width:400px;width:100%"><div style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;display:block"><img src="https://embed.filekitcdn.com/e/m5BJqWCdT1zvrWPB3CNk3s/ie287t4Y2vQniZUTzFnfmh" width="400" height="auto" style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;border:0 none;display:block;border:0;height:auto;line-height:100%;outline:none;-webkit-text-decoration:none;text-decoration:none;-ms-interpolation-mode:bicubic;max-width:100%;border-top-left-radius:4px;border-top-right-radius:4px;border-bottom-left-radius:4px;border-bottom-right-radius:4px;width:400px;height:auto;object-fit:contain"></div>
<figcaption style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;margin-top:0.4em;font-size:0.8em;text-align:center;display:none">β</figcaption></figure></td></tr></tbody></table>
<p style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;margin:1em 0;font-family:-apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;font-size:16px;color:#353535;font-weight:400;letter-spacing:0;line-height:1.5;text-transform:none" class="">β TikTok has famously been critical of conventional click metrics being applied to its service. Now, the company is introducing Engaged View-through Attribution (EVTA): a metric that tracks every conversion that takes place after a user watches an ad for at least 6 seconds, doesn't click immediately, but then purchases the product within a week. </p>
<p style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;margin:1em 0;font-family:-apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;font-size:16px;color:#353535;font-weight:400;letter-spacing:0;line-height:1.5;text-transform:none" class="">β<a href="https://searchengineland.com/tiktok-new-tool-insight-ads-drive-conversions-434834" target="_blank" rel="noopener noreferrer" style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;-webkit-text-size-adjust:100%;-ms-text-size-adjust:100%;color:#F36212;color:#0000ff" url-id="1589047342">Click through</a> to the report to get a good picture of everything that TikTok Ads Manager is now counting.</p>
<p style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;margin:1em 0;font-family:-apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;font-size:16px;color:#353535;font-weight:400;letter-spacing:0;line-height:1.5;text-transform:none" class="">β Have you been ignoring TikTok? If so: <a href="https://twitter.com/DarrenShaw_/status/1725184701118456057" target="_blank" rel="noopener noreferrer" style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;-webkit-text-size-adjust:100%;-ms-text-size-adjust:100%;color:#F36212;color:#0000ff" url-id="1589047343">stop ignoring TikTok</a>. As reported by Search Engine Land, <a href="https://searchengineland.com/gen-z-tiktok-google-search-survey-431345" target="_blank" rel="noopener noreferrer" style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;-webkit-text-size-adjust:100%;-ms-text-size-adjust:100%;color:#F36212;color:#0000ff" url-id="1589047344">51% of survey respondents</a> chose TikTok over Google as their search engine because they prefer video over written content, they find the answers relatable, and they appreciate TikTokβs personalization:</p>
<table width="100%" border="0" cellspacing="0" cellpadding="0" style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;border-collapse:separate;line-height:1.5;-webkit-text-size-adjust:100%;-ms-text-size-adjust:100%;mso-table-lspace:0pt;mso-table-rspace:0pt;text-align:center;table-layout:fixed;float:none" class="email-image"><tbody style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale"><tr style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale"><td align="center" style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;-webkit-text-size-adjust:100%;-ms-text-size-adjust:100%;mso-table-lspace:0pt;mso-table-rspace:0pt;vertical-align:top"><figure style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;margin:1em 0;margin-top:12px;margin-bottom:12px;margin-left:0;margin-right:0;display:inline-block;max-width:400px;width:100%"><div style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;display:block"><img src="https://embed.filekitcdn.com/e/m5BJqWCdT1zvrWPB3CNk3s/bJfeinC2CPB27uBtPes78p" width="400" height="auto" style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;border:0 none;display:block;border:0;height:auto;line-height:100%;outline:none;-webkit-text-decoration:none;text-decoration:none;-ms-interpolation-mode:bicubic;max-width:100%;border-top-left-radius:4px;border-top-right-radius:4px;border-bottom-left-radius:4px;border-bottom-right-radius:4px;width:400px;height:auto;object-fit:contain"></div>
<figcaption style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;margin-top:0.4em;font-size:0.8em;text-align:center;display:none">β</figcaption></figure></td></tr></tbody></table>
<p style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;margin:1em 0;font-family:-apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;font-size:16px;color:#353535;font-weight:400;letter-spacing:0;line-height:1.5;text-transform:none" class="">β I know you love it when I self-promote, so <a href="https://www.youtube.com/watch" target="_blank" rel="noopener noreferrer" style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;-webkit-text-size-adjust:100%;-ms-text-size-adjust:100%;color:#F36212;color:#0000ff" url-id="1589047345">check this hot take</a> thatβs getting some traction on YouTube. TLDR; Google made a HUGE mistake ranking Reddit threads for commercial terms. They're heavily abused by affiliate marketers right now. In the vid, I uncover EXACTLY what they're doing, and my own efforts as wellβ¦</p>
<p style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;margin:1em 0;font-family:-apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;font-size:16px;color:#353535;font-weight:400;letter-spacing:0;line-height:1.5;text-transform:none" class="">And, speaking of self-promotionβ¦</p>
<hr style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;margin:36px 0;border:0;height:1px;background:#eee;background:#3451EA !important;height:2px !important;margin-top:48px;margin-bottom:48px">
<h2 style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;font-weight:bold;font-style:normal;font-size:1em;margin:0;font-size:1.5em;margin:1em 0;font-family:-apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;font-size:26px;color:#000000;font-weight:400;letter-spacing:0;line-height:1.5;text-transform:none" class="">
<strong style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale">Last Call: </strong><a href="https://www.youtube.com/watch" target="_blank" rel="noopener noreferrer" style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;-webkit-text-size-adjust:100%;-ms-text-size-adjust:100%;color:#F36212;color:#0000ff" url-id="1589047346"><strong style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale">This week's Pod π£οΈποΈ</strong></a>β</h2>
<table width="100%" border="0" cellspacing="0" cellpadding="0" style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;border-collapse:separate;line-height:1.5;-webkit-text-size-adjust:100%;-ms-text-size-adjust:100%;mso-table-lspace:0pt;mso-table-rspace:0pt;text-align:center;table-layout:fixed;float:none" class="email-image"><tbody style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale"><tr style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale"><td align="center" style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;-webkit-text-size-adjust:100%;-ms-text-size-adjust:100%;mso-table-lspace:0pt;mso-table-rspace:0pt;vertical-align:top"><figure style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;margin:1em 0;margin-top:12px;margin-bottom:12px;margin-left:0;margin-right:0;display:inline-block;max-width:400px;width:100%"><a style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;-webkit-text-size-adjust:100%;-ms-text-size-adjust:100%;color:#F36212;display:block" href="https://www.youtube.com/watch" target="_blank" rel="noopener noreferrer" url-id="1589047346"><img src="https://embed.filekitcdn.com/e/m5BJqWCdT1zvrWPB3CNk3s/nKvA9K4LgBw4WPH2nPk8E8" width="400" height="auto" style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;display:block;border:0;height:auto;line-height:100%;outline:none;-webkit-text-decoration:none;text-decoration:none;-ms-interpolation-mode:bicubic;max-width:100%;border:0 none;border-top-left-radius:4px;border-top-right-radius:4px;border-bottom-left-radius:4px;border-bottom-right-radius:4px;width:400px;height:auto;object-fit:contain"></a><figcaption style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;margin-top:0.4em;font-size:0.8em;text-align:center;display:none">β</figcaption></figure></td></tr></tbody></table>
<p style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;margin:1em 0;font-family:-apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;font-size:16px;color:#353535;font-weight:400;letter-spacing:0;line-height:1.5;text-transform:none" class="">Julian Goldie came through for EP 53 of TWIDM to give us some fresh takes. We hear about how his life-changing decision to join the bustling SEO scene in Chiang Mai, Thailand helped him achieve true YouTube virality, and tons more. Very cool to hear about his agency's inner workings, learn from his takes on the nuances of email list monetization and AI in search, and generally get a picture of the daily hustle of another highly successful SEO entrepreneur. Worth a listen.</p>
<p style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;margin:1em 0;font-family:-apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;font-size:16px;color:#353535;font-weight:400;letter-spacing:0;line-height:1.5;text-transform:none" class="">β<a href="https://www.youtube.com/watch" target="_blank" rel="noopener noreferrer" style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;-webkit-text-size-adjust:100%;-ms-text-size-adjust:100%;color:#F36212;color:#0000ff" url-id="1589047346">YouTube</a>β</p>
<p style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;margin:1em 0;font-family:-apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;font-size:16px;color:#353535;font-weight:400;letter-spacing:0;line-height:1.5;text-transform:none" class="">β<a href="https://podcasts.apple.com/us/podcast/this-week-in-digital-marketing/id1653916043" target="_blank" rel="noopener noreferrer" style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;-webkit-text-size-adjust:100%;-ms-text-size-adjust:100%;color:#F36212;color:#0000ff" url-id="1589047347">Apple Podcast</a>β</p>
<p style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;margin:1em 0;font-family:-apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;font-size:16px;color:#353535;font-weight:400;letter-spacing:0;line-height:1.5;text-transform:none" class="">β<a href="https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy9jYTA3ZGJmYy9wb2RjYXN0L3Jzcw" target="_blank" rel="noopener noreferrer" style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;-webkit-text-size-adjust:100%;-ms-text-size-adjust:100%;color:#F36212;color:#0000ff" url-id="1589047348">Google Podcast</a>β</p>
<p style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;margin:1em 0;font-family:-apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;font-size:16px;color:#353535;font-weight:400;letter-spacing:0;line-height:1.5;text-transform:none" class="">β<a href="https://open.spotify.com/show/39yLadRCP4Rrx0GteownUC" target="_blank" rel="noopener noreferrer" style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;-webkit-text-size-adjust:100%;-ms-text-size-adjust:100%;color:#F36212;color:#0000ff" url-id="1589047349">Spotify</a>β</p>
<table class="ck-layout-block" width="100%" border="0" cellpadding="0" cellspacing="0" bgcolor="#fff" style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;border-collapse:separate;line-height:1.5;-webkit-text-size-adjust:100%;-ms-text-size-adjust:100%;mso-table-lspace:0pt;mso-table-rspace:0pt;background-color:#fff;margin-top:24px;margin-right:0;margin-bottom:24px;margin-left:0;padding-top:18px;padding-right:18px;padding-bottom:18px;padding-left:18px;border-top:solid 3px #FFE600;border-bottom:solid 3px #FFE600;border-left:solid 3px #FFE600;border-right:solid 3px #FFE600;border-top-right-radius:4px;border-top-left-radius:4px;border-bottom-right-radius:4px;border-bottom-left-radius:4px;overflow:hidden;background-size:cover;background-position:center"><tbody style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale"><tr style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale"><td as="td" class="ck-column ck-column-1" width="100%" style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;-webkit-text-size-adjust:100%;-ms-text-size-adjust:100%;mso-table-lspace:0pt;mso-table-rspace:0pt;vertical-align:top;background-size:cover;background-position:center;border-top-right-radius:4px;border-top-left-radius:4px;border-bottom-right-radius:4px;border-bottom-left-radius:4px;vertical-align:top"><div style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"><p style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;margin:1em 0;font-family:-apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;font-size:16px;color:#4d4d4d;font-weight:400;letter-spacing:0;line-height:1.5;text-transform:none;margin-top:8px;margin-bottom:8px" class=""><strong style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale">β οΈWant to reach our audience of 50,000+ CMOs and founders (across our socials and newsletter)? </strong><a href="https://indexsy.typeform.com/to/PtsRXU8f" target="_blank" rel="noopener noreferrer" style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;-webkit-text-size-adjust:100%;-ms-text-size-adjust:100%;color:#F36212;color:#0000ff" url-id="1589047350"><strong style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale">Fill out this short form</strong></a><strong style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale">.β οΈ</strong></p></div></td></tr></tbody></table>
<p style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;margin:1em 0;font-family:-apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;font-size:16px;color:#353535;font-weight:400;letter-spacing:0;line-height:1.5;text-transform:none" class=""><strong style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale">Jacky Chou</strong>β<br style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale">Founder of Indexsy<br style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale">hello@indexsy.com<br style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale">Let's Connect on Twitterπ</p>
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<a href="/i/flow/login" style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;-webkit-text-size-adjust:100%;-ms-text-size-adjust:100%;color:#F36212;display:inline-block;padding-right:8px;border:none;text-decoration:none" url-id="1589047351"><img src="https://functions-js.convertkit.com/icons?icon=twitter&foreground=ffffff&background=0c85d0&shape=circle&v=3" alt="twitter" width="32" height="32" style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;display:block;border:0;height:auto;line-height:100%;outline:none;-webkit-text-decoration:none;text-decoration:none;-ms-interpolation-mode:bicubic;max-width:100%;border:0 none;width:32px;height:32px;display:inline-block"><!--[if mso]>Β <![endif]-->β</a><a href="https://www.linkedin.com/in/jacky-chou/" style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;-webkit-text-size-adjust:100%;-ms-text-size-adjust:100%;color:#F36212;display:inline-block;padding-right:8px;border:none;text-decoration:none" url-id="1589047352"><img src="https://functions-js.convertkit.com/icons?icon=linkedin&foreground=ffffff&background=0077b5&shape=circle&v=3" alt="linkedin" width="32" height="32" style="-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;display:block;border:0;height:auto;line-height:100%;outline:none;-webkit-text-decoration:none;text-decoration:none;-ms-interpolation-mode:bicubic;max-width:100%;border:0 none;width:32px;height:32px;display:inline-block"><!--[if mso]>Β <![endif]-->β</a>
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Weekend BANGER, click to help feed me thx
β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β
GM nerds,βWelcome back to the newsletter that reminds you that
not onlyβ¦
β
but also: galaxy-brained marketing features typos as engagement
bait.
β¦ βmakingsβ?
Checkmate, Patel (
https://click.convertkit-mail.com/k0udgv6pqms6hdz5rdetlh8w8p577/dpheh0h0qdr8grsm/aHR0cHM6Ly90d2l0dGVyLmNvbS9uZWlscGF0ZWwvc3RhdHVzLzE3MjU4OTcwODYyMjk3OTA4NjE=
).
Anyway, hereβs what you gotta know this weekend:
β Googleβs Xmas AI ππ€
β TikTokβs New Metric π
β Gen Z: TikTok > Google for Search π
β Have SEOs Misunderstood Search Rankings? π€
β more, obviously π¬
---------------------------------------------------
Private Community of Online Builders and Schemers π
---------------------------------------------------
Our members are vetted business builders. You wonβt have to sift
through endless messages like βdo backlinks work?β π, you have
Twitter and Facebook for that.
ββπ Apply to Join Todayβ (
https://click.convertkit-mail.com/k0udgv6pqms6hdz5rdetlh8w8p577/e0hph7h0km5qgma8/aHR0cHM6Ly9hZHZpc2Uuc28vaW5kZXhzeS8=
)β
----------------------------
Whatβs Going Down @ Google π
----------------------------
β
β Google just dropped some AI shopping tools (
https://click.convertkit-mail.com/k0udgv6pqms6hdz5rdetlh8w8p577/7qh7h8ho0d3w7qbz/aHR0cHM6Ly9ibG9nLmdvb2dsZS9wcm9kdWN0cy9zaG9wcGluZy9nb29nbGUtc2VhcmNoLWdlbmVyYXRpdmUtYWktaG9saWRheS1naWZ0cy8=
) for the holiday season you should absolutely be leveraging. The
aim here is to guide users in sifting through ideas for gifts and
getting a better look at integrating products into their lives.
Personalization continues to be the name of the game with the
addition of AI-generated gift ideas, the image-generation tech
being integrated with 35 Billion listings in the Google Shopping
Graph to find products similar to search queries, and of course
the "virtual try-on."ββ Famous Google talking head Danny Sullivan
recently gave a presentation claiming that the SEO community has
totally misunderstood SERPs (
https://click.convertkit-mail.com/k0udgv6pqms6hdz5rdetlh8w8p577/owhkhqhr4x5gv9hv/aHR0cHM6Ly93d3cuc2VhcmNoZW5naW5lam91cm5hbC5jb20vZ29vZ2xlcy1kYW5ueS1zdWxsaXZhbi1wcmVzZW50YXRpb24vNTAxNTU4Lw==
), but blames the misunderstanding on Google's unclear messaging
and documentation over the years.
π Speaking of Google..
Interested in working with us on SEO? Schedule a call (
https://click.convertkit-mail.com/k0udgv6pqms6hdz5rdetlh8w8p577/z2hghnh3o50pvxup/aHR0cHM6Ly9jYWxlbmRseS5jb20vZ2xlbnZlcnNpb25zby8zMG1pbj9tb250aD0yMDIzLTEx
) and see what weβve done for brands like Thrasio, Sothebyβs,
Medtronic, and hundreds of others!
------------
AI Insight π€
------------
β Anyone expecting a slow news weekend in the world of AI was in
for a shock, as OpenAIβs CEO Sam Altman just got the axe. Hereβs
some of the more interesting to do if you wanna be up on this
one:
- βThese Are The People That Fired Sam Altman (
https://click.convertkit-mail.com/k0udgv6pqms6hdz5rdetlh8w8p577/p8heh9hz9r8g00sq/aHR0cHM6Ly93d3cuZm9yYmVzLmNvbS9zaXRlcy9hbGV4a29ucmFkLzIwMjMvMTEvMTcvdGhlc2UtYXJlLXRoZS1wZW9wbGUtdGhhdC1maXJlZC1vcGVuYWktY2VvLXNhbS1hbHRtYW4vP3NoPTVkOGMyMjg4NGFlOQ==
)β @ Forbes: a deep dive into OpenAI's unconventional,
independent board of directors.
- βSilicon Valley Boardroom Coup Leads to Ouster of an AI
Champion (
https://click.convertkit-mail.com/k0udgv6pqms6hdz5rdetlh8w8p577/x0hph6hwnkx96vt5/aHR0cHM6Ly93d3cuYmxvb21iZXJnLmNvbS9uZXdzL2FydGljbGVzLzIwMjMtMTEtMTgvb3BlbmFpLWFsdG1hbi1vdXN0ZXItZm9sbG93ZWQtZGViYXRlcy1iZXR3ZWVuLWFsdG1hbi1ib2FyZCN4ajR5N3Z6a2c=
)β @ Bloomberg: a piece that speculates that Ilya Sutskever and
his colleagues on the board may have been wary of Altman pursuing
fundraising for new projects, initiatives, and companies by
leveraging OpenAI's name
- Why notβ hereβs the OpenAI statement (
https://click.convertkit-mail.com/k0udgv6pqms6hdz5rdetlh8w8p577/6qheh8h7px0ngmbo/aHR0cHM6Ly9vcGVuYWkuY29tL2Jsb2cvb3BlbmFpLWFubm91bmNlcy1sZWFkZXJzaGlwLXRyYW5zaXRpb24=
) on the matter
β A bit of a burn on the chatbot crew: Cambridge Dictionary has
decided its Word of the Year is βhallucinate (
https://click.convertkit-mail.com/k0udgv6pqms6hdz5rdetlh8w8p577/kkhmh6hl8z46qxbl/aHR0cHM6Ly9hcnN0ZWNobmljYS5jb20vaW5mb3JtYXRpb24tdGVjaG5vbG9neS8yMDIzLzExL3RoYW5rcy10by1haS1oYWxsdWNpbmF0ZS1pcy1jYW1icmlkZ2UtZGljdGlvbmFyeXMtd29yZC1vZi10aGUteWVhci1mb3ItMjAyMy8=
).β And yes, it has to do with the problem plaguing AI models,
not the hip new tendency for professionals to microdose
psychedelics.
β Hereβs a new piece on the best AI search engines (
https://click.convertkit-mail.com/k0udgv6pqms6hdz5rdetlh8w8p577/58hvh7hm53lk84c6/aHR0cHM6Ly93d3cuc2VhcmNoZW5naW5lam91cm5hbC5jb20vYWktc2VhcmNoLWVuZ2luZXMvNDk3MDYxLw==
):
- Andi Search - Metaphor AI Search- Brave AI Search Summarizer -
YOU AI Search Engine - Phind.com - Perplexity.ai
Check the article for how each works and what makes each good!
-----------------------
Social Media Round-up π²
-----------------------
β
β TikTok has famously been critical of conventional click metrics
being applied to its service. Now, the company is introducing
Engaged View-through Attribution (EVTA): a metric that tracks
every conversion that takes place after a user watches an ad for
at least 6 seconds, doesn't click immediately, but then purchases
the product within a week.
βClick through (
https://click.convertkit-mail.com/k0udgv6pqms6hdz5rdetlh8w8p577/25h2hoh27ln4zxb3/aHR0cHM6Ly9zZWFyY2hlbmdpbmVsYW5kLmNvbS90aWt0b2stbmV3LXRvb2wtaW5zaWdodC1hZHMtZHJpdmUtY29udmVyc2lvbnMtNDM0ODM0
) to the report to get a good picture of everything that TikTok
Ads Manager is now counting.
β Have you been ignoring TikTok? If so: stop ignoring TikTok (
https://click.convertkit-mail.com/k0udgv6pqms6hdz5rdetlh8w8p577/qvh8h7hr8eqo5xbl/aHR0cHM6Ly90d2l0dGVyLmNvbS9EYXJyZW5TaGF3Xy9zdGF0dXMvMTcyNTE4NDcwMTExODQ1NjA1Nw==
). As reported by Search Engine Land, 51% of survey respondents (
https://click.convertkit-mail.com/k0udgv6pqms6hdz5rdetlh8w8p577/g3hnh5h3egx687hr/aHR0cHM6Ly9zZWFyY2hlbmdpbmVsYW5kLmNvbS9nZW4tei10aWt0b2stZ29vZ2xlLXNlYXJjaC1zdXJ2ZXktNDMxMzQ1
) chose TikTok over Google as their search engine because they
prefer video over written content, they find the answers
relatable, and they appreciate TikTokβs personalization:
β
β I know you love it when I self-promote, so check this hot take
(
https://click.convertkit-mail.com/k0udgv6pqms6hdz5rdetlh8w8p577/9qhzhnhpg4nzvqh9/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1IV3g5TlFhdzVlTQ==
) thatβs getting some traction on YouTube. TLDR; Google made a
HUGE mistake ranking Reddit threads for commercial terms. They're
heavily abused by affiliate marketers right now. In the vid, I
uncover EXACTLY what they're doing, and my own efforts as wellβ¦
And, speaking of self-promotionβ¦
-----------------------------------------------------------------
Last Call: This week's Pod π£οΈποΈ (
https://click.convertkit-mail.com/k0udgv6pqms6hdz5rdetlh8w8p577/3ohphkh7qxv452ir/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj05WGtmcV9GMlBIOA==
)β
-----------------------------------------------------------------
(
https://click.convertkit-mail.com/k0udgv6pqms6hdz5rdetlh8w8p577/3ohphkh7qxv452ir/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj05WGtmcV9GMlBIOA==
)β
Julian Goldie came through for EP 53 of TWIDM to give us some
fresh takes. We hear about how his life-changing decision to join
the bustling SEO scene in Chiang Mai, Thailand helped him achieve
true YouTube virality, and tons more. Very cool to hear about his
agency's inner workings, learn from his takes on the nuances of
email list monetization and AI in search, and generally get a
picture of the daily hustle of another highly successful SEO
entrepreneur. Worth a listen.
βYouTube (
https://click.convertkit-mail.com/k0udgv6pqms6hdz5rdetlh8w8p577/3ohphkh7qxv452ir/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj05WGtmcV9GMlBIOA==
)β
βApple Podcast (
https://click.convertkit-mail.com/k0udgv6pqms6hdz5rdetlh8w8p577/n2hohvh3n2e69gf6/aHR0cHM6Ly9wb2RjYXN0cy5hcHBsZS5jb20vdXMvcG9kY2FzdC90aGlzLXdlZWstaW4tZGlnaXRhbC1tYXJrZXRpbmcvaWQxNjUzOTE2MDQz
)β
βGoogle Podcast (
https://click.convertkit-mail.com/k0udgv6pqms6hdz5rdetlh8w8p577/48hvhehr0wk6dqtx/aHR0cHM6Ly9wb2RjYXN0cy5nb29nbGUuY29tL2ZlZWQvYUhSMGNITTZMeTloYm1Ob2IzSXVabTB2Y3k5allUQTNaR0ptWXk5d2IyUmpZWE4wTDNKemN3
)β
βSpotify (
https://click.convertkit-mail.com/k0udgv6pqms6hdz5rdetlh8w8p577/wnh2hghwrm8x23s7/aHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL3Nob3cvMzl5TGFkUkNQNFJyeDBHdGVvd25VQw==
)β
β οΈWant to reach our audience of 50,000+ CMOs and founders (across
our socials and newsletter)? Fill out this short form (
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).β οΈ
Jacky ChouβFounder of Indexsyhello@indexsy.comLet's Connect on
Twitterπ
β (
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) β (
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)
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