📊 New TikTok Metric Just Dropped

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November 20th, 2023 | Read Online

Monday, November 20

Today's top marketing news, tips, & tools

Hey there,

Every person you talk to today will probably talk about Sam Altman and OpenAI. Every newsletter you read today will probably talk about Sam Altman and OpenAI. Sorry to add one more to the list.

🧠 Stat Of The Day 🧠

Ads on Snapchat are viewed as 1.2 times more positive and 1.3 times more playful compared to other social apps. (Source: Mindshare & Snap)

🎬 UGC Ads Without an Agency? How?

TL;DR - Lights, Camera, Action! Sleepless' video editors, animators, and designers are the A-team of creativity - turning your ideas (and their massive UGC footage library and AI voiceover magic) into content that gets results.

Expand your team's bandwidth and stay on top of the ever-changing UGC trends. Sleepless is a performance-first creative team that created the ads you've seen for DoorDash, hims & hers, and more.

Leverage their library of over 300,000 UGC clips for your social ads. Our friends at Sleepless shot 'em themselves, so your social ads are unique, 1 in a million, ...you get the gist.

Get started with Sleepless here →

🎙 HEARD EM’ SAY:

"I would argue 70% of people don't get news or entertainment from newsletters ... so I actually think the market is very nascent altogether"

The new episode of The @MarketingMax Show “How To Build Two $75m+ Newsletter Empires” now streaming on Spotify & Apple & YouTube

⚡️Today’s Headlines⚡️

🎥 Anyone can make AR effects with TikTok’s new creation option

💬 Bing results get more context with new Generative AI captions

🦤 Meta gets Emus for video and text editing

📊 New metric just dropped… TikTok’s EVTA (Engaged View-Through Attribution)

🙌 Sprout Social & other tools now have access to Meta’s A/B API

🛠️ Things Worth Checking Out 🛠️

👀 INFLUENCER MARKETING - Want to set up an automated influencer marketing system like this for your brand and get dozens of untapped influencers promoting you? Book a discovery call here.

✌️ DISCORD AI - AI isn’t for everyone… Discord announced it’s shutting down its AI chatbot Clyde starting December 1. RIP Clyde.

📱 TEXT UPDATES - Apple’s working on improving the green bubble text experience with new tech called rich communication services (RCS) next year. Sorry though, Androids, you’re keeping your green bubbles.

🔎 SEO TOOLS - Looking for the most recent tools SEO professionals are using? Strategist Zoe Ashbridge collected this list of the top free tools she uses regularly. Find a new tool.

✨ Today’s Insight ✨

Run a KALM retrospective with your marketing team

📰 TL;DR - The best way to prioritize growth is to reflect on what you’ve done so far. Marketing Powerups published a piece on how to follow the KALM retrospective format to achieve this reflection. The piece includes a downloadable template or a Miro board template.

💡 Insight - Here’s what KALM retros consist of and what to focus on:

Keep: What went well that you want to continue doing?
Add: Have any new ideas or experiments you want to try for the next campaign?
Less: What can you do less of or stop that didn’t add value to the campaign?
More: What can you do more that will bring more value to the campaign?

Each retro should provide 10-15 mins for team members to provide their thoughts on a board with sticky notes, time to group feedback by similar sentiments, and then a discussion of each topic.

➡️ How'd you feel about this Insight?

Loved it | Liked it | It was ok | Didn't read it

*Want to get in front of our audience? Start here…

🌟 Get Matched With A Top-Rated Agency!

Finding the perfect agency for your brand takes less than 60 seconds & costs $0 with AgencyReviews new quiz feature. Get started here!

Did you learn something new from today's newsletter?

Yes | No

*Want to get in front of 100,000+ Founders & Marketers? Click here…

Disclosure: Some things in this newsletter may be a sponsored post or Growth Daily LLC may be getting a small commission if you sign up / fill out their form or Growth Daily LLC might own a percent of the business. In particular, but not always, those sponsored or commissioned or owned posts might have an * in the subject headline.

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<div style="display:none;max-height:0px;overflow:hidden;"> Read time: 1.5 minutes  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ </div>
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<tr><td class="f" align="right" valign="top" style="padding:20px 15px;"><p> November 20th, 2023   |   <a href="https://signup.growthdaily.com/p/monday-november-20">Read Online</a></p></td></tr>
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<h1 style="text-align:Center;font-family:'Arial',Helvetica,sans-serif;font-weight:Bold;font-size:32px;color:#2A2A2A;padding:0px 0;line-height:38px;"> Monday, November 20 </h1>
<p style="text-align:Center;font-family:'Arial',Helvetica,sans-serif;font-weight:normal;font-size:20px;color:#3E3E3E;padding:0px 0;line-height:24px;"> Today's top marketing news, tips, &amp; tools </p>
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<tr><td style="height:0px;width:0px;"><div style="height:1px;" data-open-tracking="true"> <img src="https://link.mail.beehiiv.com/ss/o/w9eG0N9dNdWJfxIV0YQ45A/41g/B9m3y2FDSjqcWfTNeagvCw/ho.gif" alt="" width="1" height="1" border="0" style="height:1px !important;width:1px !important;border-width:0 !important;margin-top:0 !important;margin-bottom:0 !important;margin-right:0 !important;margin-left:0 !important;padding-top:0 !important;padding-bottom:0 !important;padding-right:0 !important;padding-left:0 !important;"> </div></td></tr>
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<tr><td><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" style=""><tr><td bgcolor="transparent" style="background-color:transparent;padding:0px 0px 0px 0px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0">
<tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p><span style="">Hey there,</span></p></td></tr>
<tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p><span style="">Every person you talk to today will probably talk about Sam Altman and OpenAI. Every newsletter you read today will probably talk about Sam Altman and OpenAI. Sorry to add one more to the list.</span></p></td></tr>
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<tr><td align="center" valign="top" style="font-size:0px;line-height:0px;padding:15px 0px;" class="dd"><table class="j" role="none" width="85%%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td>   </td></tr></table></td></tr>
<tr><td><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" style=""><tr><td bgcolor="transparent" style="background-color:transparent;padding:0px 0px 0px 0px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0">
<tr><td class="dd" align="left" valign="top" style="padding:0px 15px;text-align:left;"><h2>🧠<span style=""> Stat Of The Day </span>🧠</h2></td></tr>
<tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p><span style=""><b>Ads on Snapchat are viewed as 1.2 times more positive and 1.3 times more playful compared to other social apps. </b></span><span style=""><i>(Source: Mindshare &amp; Snap)</i></span></p></td></tr>
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<tr><td align="center" valign="top" style="font-size:0px;line-height:0px;padding:15px 0px;" class="dd"><table class="j" role="none" width="85%%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td>   </td></tr></table></td></tr>
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<tr><td height="5px" style="line-height:1px;font-size:1px;height:5px;">   </td></tr>
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<td width="5px" style="line-height:1px;font-size:1px;width:5px;">   </td>
<td bgcolor="transparent" style="background-color:transparent;border-color:#17BDFC;border-radius:10px;border-style:solid;border-width:2px;padding:5px 5px 5px 5px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0">
<tr><td class="dd" align="left" valign="top" style="padding:0px 15px;text-align:left;"><h2><span style="">🎬 UGC Ads Without an Agency? How?</span></h2></td></tr>
<tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p><span style=""><span style="text-decoration:underline;"><b>TL;DR -</b></span></span><span style=""> Lights, Camera, Action! Sleepless' video editors, animators, and designers are the A-team of creativity - turning your ideas (and their massive UGC footage library and AI voiceover magic) into content that gets results.</span></p></td></tr>
<tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p><span style="">Expand your team's bandwidth and stay on top of the ever-changing UGC trends. </span><span style=""><a class="link" href="https://www.sleepless.ai/" target="_blank" rel="noopener noreferrer nofollow">Sleepless</a></span><span style=""> is a performance-first creative team that created the ads you've seen for DoorDash, hims &amp; hers, and more. </span></p></td></tr>
<tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p><span style="">Leverage their library of over 300,000 UGC clips for your social ads. Our friends at Sleepless shot 'em themselves, so your social ads are unique, 1 in a million, ...you get the gist.</span></p></td></tr>
<tr><td align="center" valign="top" style="padding-bottom:14px;padding-left:15px;padding-right:15px;padding-top:14px;text-align:center;width:100%;word-break:break-word;" class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td class="v" align="center" valign="middle" height="42" style="height:42px;"><a href="https://www.sleepless.ai/" target="_blank" rel="noopener noreferrer nofollow" style="color:#ffffff;font-size:17px;padding:0px 14px;text-decoration:none;"> Get started with Sleepless here → </a></td></tr></table></td></tr>
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<tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p></p></td></tr>
<tr><td><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" style=""><tr><td bgcolor="transparent" style="background-color:transparent;border-color:#8c19ea;border-radius:10px;border-style:solid;border-width:2px;padding:5px 5px 5px 5px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0">
<tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p><span style="">🎙 </span><span style=""><span style="text-decoration:underline;"><i><b>HEARD </b></i></span></span><span style=""><span style="text-decoration:underline;"><b>EM’ SAY</b></span></span><span style="">: </span></p></td></tr>
<tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p><span style="">"I would argue 70% of people don't get news or entertainment from newsletters ... so I actually think the market is very nascent altogether"</span></p></td></tr>
<tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p><span style="">The new episode of The @MarketingMax Show “</span><span style=""><b>How To Build Two $75m+ Newsletter Empires</b></span><span style="">” now streaming on </span><span style=""><a class="link" href="https://open.spotify.com/episode/2kv7qfEN1YyO6coYOMOex6" target="_blank" rel="noopener noreferrer nofollow">Spotify</a></span><span style=""> &amp; </span><span style=""><a class="link" href="https://podcasts.apple.com/us/podcast/7-how-to-build-two-$75m-newsletter-empires-w-beehiiv/id1702560816" target="_blank" rel="noopener noreferrer nofollow">Apple</a></span><span style=""> &amp; </span><span style=""><a class="link" href="https://www.youtube.com/watch" target="_blank" rel="noopener noreferrer nofollow">YouTube </a></span></p></td></tr>
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<tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p></p></td></tr>
<tr><td><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" style="">
<tr><td height="5px" style="line-height:1px;font-size:1px;height:5px;">   </td></tr>
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<td width="5px" style="line-height:1px;font-size:1px;width:5px;">   </td>
<td bgcolor="transparent" style="background-color:transparent;border-color:#17BDFC;border-radius:10px;border-style:solid;border-width:2px;padding:5px 5px 5px 5px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0">
<tr><td class="dd" align="left" valign="top" style="padding:0px 15px;text-align:left;"><h1><span style="">⚡️Today’s Headlines⚡️</span></h1></td></tr>
<tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p> 🎥<span style=""> Anyone can make AR effects with TikTok’s </span><span style=""><a class="link" href="https://www.socialmediatoday.com/news/tiktok-adds-stream-ar-effects-creation-flow-will-enable-all-users/700076/" target="_blank" rel="noopener noreferrer nofollow">new creation option</a></span></p></td></tr>
<tr><td align="center" valign="top" style="font-size:0px;line-height:0px;padding:15px 0px;" class="dd"><table class="j" role="none" width="85%%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td>   </td></tr></table></td></tr>
<tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p> 💬<span style=""> Bing results get more context with new </span><span style=""><a class="link" href="https://blogs.bing.com/webmaster/november-2023/Announcing-Generative-AI-Captions" target="_blank" rel="noopener noreferrer nofollow">Generative AI captions</a></span></p></td></tr>
<tr><td align="center" valign="top" style="font-size:0px;line-height:0px;padding:15px 0px;" class="dd"><table class="j" role="none" width="85%%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td>   </td></tr></table></td></tr>
<tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p> 🦤<span style=""> </span><span style=""><a class="link" href="https://www.socialmediatoday.com/news/meta-previews-new-generative-ai-tools-facilitate-video-and-image/700070/" target="_blank" rel="noopener noreferrer nofollow">Meta gets Emus</a></span><span style=""> for video and text editing</span></p></td></tr>
<tr><td align="center" valign="top" style="font-size:0px;line-height:0px;padding:15px 0px;" class="dd"><table class="j" role="none" width="85%%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td>   </td></tr></table></td></tr>
<tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p> 📊<span style=""> New metric just dropped… </span><span style=""><a class="link" href="https://www.socialmediatoday.com/news/tiktok-adds-more-metrics-provide-further-insight-how-tiktok-ads-drive-conversation/700116/" target="_blank" rel="noopener noreferrer nofollow">TikTok’s EVTA</a></span><span style=""> (Engaged View-Through Attribution)</span></p></td></tr>
<tr><td align="center" valign="top" style="font-size:0px;line-height:0px;padding:15px 0px;" class="dd"><table class="j" role="none" width="85%%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td>   </td></tr></table></td></tr>
<tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p> 🙌<span style=""> Sprout Social &amp; other tools now have access to </span><span style=""><a class="link" href="https://developers.facebook.com/blog/post/2023/11/16/enabling-developers-to-optimize-content-performance/" target="_blank" rel="noopener noreferrer nofollow">Meta’s A/B API</a></span></p></td></tr>
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<tr><td class="dd" align="left" valign="top" style="padding:0px 15px;text-align:left;"><h2>
<span style="">🛠️ </span><span style=""><span style="text-decoration:underline;">Things Worth Checking Out</span></span><span style=""> 🛠️</span>
</h2></td></tr>
<tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p> 👀<span style=""> </span><span style=""><span style="text-decoration:underline;"><b>INFLUENCER MARKETING -</b></span></span><span style=""> Want to set up an automated influencer marketing </span><span style=""><a class="link" href="https://docs.google.com/document/d/1qeOocn4wgNUdXBEB0r9GY97UnPVW-Y2CXgbAD39nzAI/preview" target="_blank" rel="noopener noreferrer nofollow">system like this</a></span><span style=""> for your brand and get dozens of untapped influencers promoting you? </span><span style=""><a class="link" href="https://calendly.com/yash-saral/saral-experts" target="_blank" rel="noopener noreferrer nofollow">Book a discovery call here.</a></span></p></td></tr>
<tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p><span style="">✌️ </span><span style=""><span style="text-decoration:underline;"><b>DISCORD AI -</b></span></span><span style=""> AI isn’t for everyone… Discord announced it’s shutting down its AI chatbot Clyde starting December 1. </span><span style=""><a class="link" href="https://www.theverge.com/2023/11/17/23965185/discord-is-shutting-down-its-ai-chatbot-clyde" target="_blank" rel="noopener noreferrer nofollow">RIP Clyde.</a></span></p></td></tr>
<tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p> 📱<span style=""> </span><span style=""><span style="text-decoration:underline;"><b>TEXT UPDATES -</b></span></span><span style=""> Apple’s working on improving the green bubble text experience with new tech called rich communication services (RCS) next year. Sorry though, Androids, you’re keeping your </span><span style=""><a class="link" href="https://www.nytimes.com/2023/11/18/technology/iphone-android-apple-rcs-messaging.html" target="_blank" rel="noopener noreferrer nofollow">green bubbles.</a></span></p></td></tr>
<tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p> 🔎<span style=""> </span><span style=""><span style="text-decoration:underline;"><b>SEO TOOLS -</b></span></span><span style=""> Looking for the most recent tools SEO professionals are using? Strategist Zoe Ashbridge collected this list of the top free tools she uses regularly. </span><span style=""><a class="link" href="https://www.linkedin.com/feed/update/urn:li:activity:7130718949318516738/" target="_blank" rel="noopener noreferrer nofollow">Find a new tool.</a></span></p></td></tr>
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<tr><td class="dd" align="left" valign="top" style="padding:0px 15px;text-align:left;"><h1>✨<span style=""> Today’s Insight </span>✨</h1></td></tr>
<tr><td class="dd" align="left" valign="top" style="padding:0px 15px;text-align:left;"><h2><span style=""><a class="link" href="https://news.marketingpowerups.com/p/the-kalm-retrospective-for-marketing" target="_blank" rel="noopener noreferrer nofollow">Run a KALM retrospective with your marketing team</a></span></h2></td></tr>
<tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p> 📰<span style=""> </span><span style=""><span style="text-decoration:underline;"><b>TL;DR -</b></span></span><span style=""> The best way to prioritize growth is to reflect on what you’ve done so far. Marketing Powerups published a piece on how to follow the </span><span style=""><a class="link" href="https://news.marketingpowerups.com/p/the-kalm-retrospective-for-marketing" target="_blank" rel="noopener noreferrer nofollow">KALM retrospective format</a></span><span style=""> to achieve this reflection. The piece includes a downloadable template or a Miro board template.</span></p></td></tr>
<tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p> 💡<span style=""> </span><span style=""><span style="text-decoration:underline;"><b>Insight -</b></span></span><span style=""> Here’s what KALM retros consist of and what to focus on:</span></p></td></tr>
<tr><td style="padding-bottom:12px;padding-left:37px;padding-right:27px;padding-top:12px;" class="ee"><div style="margin-left:0px;" class="edm_outlooklist"><ol start="1" style="list-style-type:decimal;margin:0px 0px;padding:0px 0px 0px 0px;">
<li class="listItem ultext"><p style="padding:0px;text-align:left;word-break:break-word;"><span style="">Keep: What went well that you want to continue doing?</span></p></li>
<li class="listItem ultext"><p style="padding:0px;text-align:left;word-break:break-word;"><span style="">Add: Have any new ideas or experiments you want to try for the next campaign?</span></p></li>
<li class="listItem ultext"><p style="padding:0px;text-align:left;word-break:break-word;"><span style="">Less: What can you do less of or stop that didn’t add value to the campaign?</span></p></li>
<li class="listItem ultext"><p style="padding:0px;text-align:left;word-break:break-word;"><span style="">More: What can you do more that will bring more value to the campaign?</span></p></li>
</ol></div></td></tr>
<tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p><span style="">Each retro should provide 10-15 mins for team members to provide their thoughts on a board with sticky notes, time to group feedback by similar sentiments, and then a discussion of each topic.</span></p></td></tr>
<tr><td align="center" valign="top" style="font-size:0px;line-height:0px;padding:15px 0px;" class="dd"><table class="j" role="none" width="85%%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td>   </td></tr></table></td></tr>
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<tr><td align="left" valign="top" style="padding:15px 15px 12px;"><h3 style="">➡️ How'd you feel about this Insight?</h3></td></tr>
<tr><td align="left" valign="top" style="padding:0px 15px 15px;">
<span><a href="/polls/cc1128f6-a046-4006-a49a-cb8ae1fde813/results">Loved it</a></span><span style="">  |  </span><span><a href="/polls/cc1128f6-a046-4006-a49a-cb8ae1fde813/results">Liked it</a></span><span style="">  |  </span><span><a href="/polls/cc1128f6-a046-4006-a49a-cb8ae1fde813/results">It was ok</a></span><span style="">  |  </span><span><a href="/polls/cc1128f6-a046-4006-a49a-cb8ae1fde813/results">Didn't read it</a></span>
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<tr><td class="dd" align="center" style="padding:0px 15px;text-align:center;word-break:break-word;"><p><span style=""><i>*Want to get in front of our audience? </i></span><span style=""><i><a class="link" href="https://qjn4modo51c.typeform.com/to/lnpCKbm0" target="_blank" rel="noopener noreferrer nofollow">Start here</a></i></span><span style=""><i>…</i></span></p></td></tr>
<tr><td align="center" valign="top" style="font-size:0px;line-height:0px;padding:15px 0px;" class="dd"><table class="j" role="none" width="85%%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td>   </td></tr></table></td></tr>
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<tr><td class="dd" align="left" valign="top" style="padding:0px 15px;text-align:left;"><h3>🌟<span style=""> Get Matched With A Top-Rated Agency!</span>
</h3></td></tr>
<tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p><span style="">Finding the perfect agency for your brand takes less than 60 seconds &amp; costs $0 with </span><span style=""><a class="link" href="https://www.agencyreviews.io/" target="_blank" rel="noopener noreferrer nofollow">AgencyReviews</a></span><span style=""> new quiz feature. </span><span style=""><a class="link" href="https://www.agencyreviews.io/" target="_blank" rel="noopener noreferrer nofollow">Get started here</a></span><span style="">!</span></p></td></tr>
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<tr><td align="left" valign="top" style="padding:15px 15px 12px;"><h3 style="">Did you learn something new from today's newsletter?</h3></td></tr>
<tr><td align="left" valign="top" style="padding:0px 15px 15px;">
<span><a href="/polls/81d6586e-ea0a-49d2-8b5a-6617bee12a18/results">Yes</a></span><span style="">  |  </span><span><a href="/polls/81d6586e-ea0a-49d2-8b5a-6617bee12a18/results">No</a></span>
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<tr><td align="center" valign="top" style="font-size:0px;line-height:0px;padding:15px 0px;" class="dd"><table class="j" role="none" width="85%%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td>   </td></tr></table></td></tr>
<tr><td><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" style=""><tr><td bgcolor="transparent" style="background-color:transparent;padding:0px 0px 0px 0px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0"><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p><span style=""><i>*Want to get in front of 100,000+ Founders &amp; Marketers? </i></span><span style=""><i><a class="link" href="https://qjn4modo51c.typeform.com/to/lnpCKbm0" target="_blank" rel="noopener noreferrer nofollow">Click here</a></i></span><span style=""><i>…</i></span></p></td></tr></table></td></tr></table></td></tr>
<tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p><i>Disclosure: Some things in this newsletter may be a sponsored post or Growth Daily LLC may be getting a small commission if you sign up / fill out their form or Growth Daily LLC might own a percent of the business. In particular, but not always, those sponsored or commissioned or owned posts might have an * in the subject headline.</i></p></td></tr>
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<td><span style="padding-left:1px;"></span></td>
<td align="center" valign="middle" width="75" style="width:75px;"><a href="https://twitter.com/marketingmax" style="text-decoration:none;"><img width="22" alt="tw" border="0" style="display:block;max-width:22px;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/static_assets/x_dark.png"></a></td>
<td align="center" valign="middle" width="75" style="width:75px;"><a href="https://www.instagram.com/accounts/login/" style="text-decoration:none;"><img width="22" alt="ig" border="0" style="display:block;max-width:22px;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/static_assets/instagram_dark.png"></a></td>
<td align="center" valign="middle" width="75" style="width:75px;"><a href="https://www.youtube.com/channel/UCWIBsFuEw4k-b_MlaiF2USQ" style="text-decoration:none;"><img width="22" alt="yt" border="0" style="display:block;max-width:22px;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/static_assets/youtube_dark.png"></a></td>
<td align="center" valign="middle" width="75" style="width:75px;"><a href="https://www.tiktok.com/@marketingmax" style="text-decoration:none;"><img width="22" alt="tk" border="0" style="display:block;max-width:22px;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/static_assets/tiktok_dark.png"></a></td>
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Hey there,

Every person you talk to today will probably talk about Sam Altman and OpenAI. Every newsletter you read today will probably talk about Sam Altman and OpenAI. Sorry to add one more to the list.

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## 🧠 Stat Of The Day 🧠

**Ads on Snapchat are viewed as 1.2 times more positive and 1.3 times more playful compared to other social apps. **_(Source: Mindshare & Snap)_

----------———————————————————————————

----------
## 🎬 UGC Ads Without an Agency? How?

_**TL;DR -**_ Lights, Camera, Action! Sleepless' video editors, animators, and designers are the A-team of creativity - turning your ideas (and their massive UGC footage library and AI voiceover magic) into content that gets results.

Expand your team's bandwidth and stay on top of the ever-changing UGC trends. [Sleepless](https://www.sleepless.ai/) is a performance-first creative team that created the ads you've seen for DoorDash, hims & hers, and more.

Leverage their library of over 300,000 UGC clips for your social ads. Our friends at Sleepless shot 'em themselves, so your social ads are unique, 1 in a million, ...you get the gist.

Get started with Sleepless here → (https://www.sleepless.ai/?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter-growth-daily&utm_content=nov-20)

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🎙 __**HEARD **___**EM’ SAY**_:

"I would argue 70% of people don't get news or entertainment from newsletters ... so I actually think the market is very nascent altogether"

The new episode of The @MarketingMax Show “**How To Build Two $75m+ Newsletter Empires**” now streaming on [Spotify](https://spoti.fi/3uhhZK5) & [Apple](https://apple.co/3SL9NMC) & [YouTube ](https://bit.ly/47km8f8)

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# ⚡️Today’s Headlines⚡️

🎥 Anyone can make AR effects with TikTok’s [new creation option](https://www.socialmediatoday.com/news/tiktok-adds-stream-ar-effects-creation-flow-will-enable-all-users/700076/)

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💬 Bing results get more context with new [Generative AI captions](https://blogs.bing.com/webmaster/november-2023/Announcing-Generative-AI-Captions)

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🦤 [Meta gets Emus](https://www.socialmediatoday.com/news/meta-previews-new-generative-ai-tools-facilitate-video-and-image/700070/) for video and text editing

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📊 New metric just dropped… [TikTok’s EVTA](https://www.socialmediatoday.com/news/tiktok-adds-more-metrics-provide-further-insight-how-tiktok-ads-drive-conversation/700116/) (Engaged View-Through Attribution)

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🙌 Sprout Social & other tools now have access to [Meta’s A/B API](https://developers.facebook.com/blog/post/2023/11/16/enabling-developers-to-optimize-content-performance/)

----------

----------
## 🛠️ _Things Worth Checking Out_ 🛠️

👀 _**INFLUENCER MARKETING -**_ Want to set up an automated influencer marketing [system like this](https://docs.google.com/document/d/1qeOocn4wgNUdXBEB0r9GY97UnPVW-Y2CXgbAD39nzAI/edit) for your brand and get dozens of untapped influencers promoting you? [Book a discovery call here.](https://calendly.com/yash-saral/saral-experts)

✌️ _**DISCORD AI -**_ AI isn’t for everyone… Discord announced it’s shutting down its AI chatbot Clyde starting December 1. [RIP Clyde.](https://www.theverge.com/2023/11/17/23965185/discord-is-shutting-down-its-ai-chatbot-clyde)

📱 _**TEXT UPDATES -**_ Apple’s working on improving the green bubble text experience with new tech called rich communication services (RCS) next year. Sorry though, Androids, you’re keeping your [green bubbles.](https://www.nytimes.com/2023/11/18/technology/iphone-android-apple-rcs-messaging.html)

🔎 _**SEO TOOLS -**_ Looking for the most recent tools SEO professionals are using? Strategist Zoe Ashbridge collected this list of the top free tools she uses regularly. [Find a new tool.](https://www.linkedin.com/feed/update/urn:li:activity:7130718949318516738/)

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# ✨ Today’s Insight ✨

## [Run a KALM retrospective with your marketing team](https://news.marketingpowerups.com/p/the-kalm-retrospective-for-marketing)

📰 _**TL;DR -**_ The best way to prioritize growth is to reflect on what you’ve done so far. Marketing Powerups published a piece on how to follow the [KALM retrospective format](https://news.marketingpowerups.com/p/the-kalm-retrospective-for-marketing) to achieve this reflection. The piece includes a downloadable template or a Miro board template.

💡 _**Insight -**_ Here’s what KALM retros consist of and what to focus on:

1. Keep: What went well that you want to continue doing?

2. Add: Have any new ideas or experiments you want to try for the next campaign?

3. Less: What can you do less of or stop that didn’t add value to the campaign?

4. More: What can you do more that will bring more value to the campaign?

Each retro should provide 10-15 mins for team members to provide their thoughts on a board with sticky notes, time to group feedback by similar sentiments, and then a discussion of each topic.

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