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🔎 Google's Personalized Search
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<title>🔎 Google's Personalized Search</title>
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<meta name="color-scheme" content="light">
<meta name="supported-color-schemes" content="light">
<title>🔎 Google's Personalized Search</title>
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.tok-heart { padding-top:75% !important; }
.tok-play { padding-top: 250px !important; }
}
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<div style="display:none;max-height:0px;overflow:hidden;"> Read time: 2.5 minutes </div>
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<tr><td class="f" align="right" valign="top" style="padding:20px 15px;"><p> November 17th, 2023 | <a href="https://signup.growthdaily.com/p/friday-november-17">Read Online</a></p></td></tr>
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<h1 style="text-align:Center;font-family:'Arial',Helvetica,sans-serif;font-weight:Bold;font-size:32px;color:#2A2A2A;padding:0px 0;line-height:38px;"> Friday, November 17 </h1>
<p style="text-align:Center;font-family:'Arial',Helvetica,sans-serif;font-weight:normal;font-size:20px;color:#3E3E3E;padding:0px 0;line-height:24px;"> Today's top marketing news, tips, & tools </p>
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<tr><td style="height:0px;width:0px;"><div style="height:1px;" data-open-tracking="true"> <img src="https://link.mail.beehiiv.com/ss/o/w9eG0N9dNdWJfxIV0YQ45A/41d/zm9Pen72R9Csf6Y0TcEe1A/ho.gif" alt="" width="1" height="1" border="0" style="height:1px !important;width:1px !important;border-width:0 !important;margin-top:0 !important;margin-bottom:0 !important;margin-right:0 !important;margin-left:0 !important;padding-top:0 !important;padding-bottom:0 !important;padding-right:0 !important;padding-left:0 !important;"> </div></td></tr>
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<tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p><span style="">Hey there,</span></p></td></tr>
<tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p><span style="">Looks like X just launched its new Job Search feature to compete with LinkedIn in its mission to become an “everything” app. Can’t wait until I can place my weekend bagel order through this thing. Until then…</span></p></td></tr>
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<tr><td class="dd" align="left" valign="top" style="padding:0px 15px;text-align:left;"><h2>🧠<span style=""> Stat Of The Day </span>🧠</h2></td></tr>
<tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p><span style=""><b>Consumers are expected to drop an average of $1,652 this holiday season, a 14% YoY increase. </b></span><span style=""><i>(Source: Deloitte)</i></span></p></td></tr>
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<tr><td class="dd" align="left" valign="top" style="padding:0px 15px;text-align:left;"><h2>⏰<span style=""> Save HOURS Every Day - No Strings Attached</span>
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<tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p><span style="">Finding the right freelancer can be like Finding Nemo; every time you think you're on the right path, you come across another unforeseen issue. </span></p></td></tr>
<tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p><span style=""><a class="link" href="https://freeup.net/" target="_blank" rel="noopener noreferrer nofollow">FreeUp</a></span><span style=""> is a freelance marketplace that doesn't need Dory or Marlin - they pre-vet freelancers with video interviews and have 24/7 customer service if you find yourself shaken up by Darla (or your freelancer).</span></p></td></tr>
<tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p><span style="">Vetting freelancers can be like venturing into the unknown of the ocean, so I've let FreeUp do it for me.</span></p></td></tr>
<tr><td align="center" valign="top" style="padding-bottom:14px;padding-left:15px;padding-right:15px;padding-top:14px;text-align:center;width:100%;word-break:break-word;" class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td class="v" align="center" valign="middle" height="42" style="height:42px;"><a href="https://freeup.net/" target="_blank" rel="noopener noreferrer nofollow" style="color:#ffffff;font-size:17px;padding:0px 14px;text-decoration:none;"> Get $25 towards any new hires → </a></td></tr></table></td></tr>
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<tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p><span style="">🎙 </span><span style=""><span style="text-decoration:underline;"><i><b>HEARD </b></i></span></span><span style=""><span style="text-decoration:underline;"><b>EM’ SAY</b></span></span><span style="">: </span></p></td></tr>
<tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p><span style="">"I would argue 70% of people don't get news or entertainment from newsletters ... so I actually think the market is very nascent altogether"</span></p></td></tr>
<tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p><span style="">The new episode of The @MarketingMax Show “</span><span style=""><b>How To Build Two $75m+ Newsletter Empires</b></span><span style="">” now streaming on </span><span style=""><a class="link" href="https://open.spotify.com/episode/2kv7qfEN1YyO6coYOMOex6" target="_blank" rel="noopener noreferrer nofollow">Spotify</a></span><span style=""> & </span><span style=""><a class="link" href="https://podcasts.apple.com/us/podcast/7-how-to-build-two-$75m-newsletter-empires-w-beehiiv/id1702560816" target="_blank" rel="noopener noreferrer nofollow">Apple</a></span><span style=""> & </span><span style=""><a class="link" href="https://www.youtube.com/watch" target="_blank" rel="noopener noreferrer nofollow">YouTube </a></span></p></td></tr>
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<tr><td class="dd" align="left" valign="top" style="padding:0px 15px;text-align:left;"><h1><span style="">⚡️Today’s Headlines⚡️</span></h1></td></tr>
<tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p><span style="">#️⃣ Threads </span><span style=""><a class="link" href="https://www.socialmediatoday.com/news/threads-launches-initial-test-topic-tags-posts/699978/" target="_blank" rel="noopener noreferrer nofollow">has hashtags</a></span><span style=""> now… kinda</span></p></td></tr>
<tr><td align="center" valign="top" style="font-size:0px;line-height:0px;padding:15px 0px;" class="dd"><table class="j" role="none" width="85%%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td> </td></tr></table></td></tr>
<tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p> 🔎<span style=""> </span><span style=""><a class="link" href="https://searchengineland.com/google-launches-new-personal-search-experience-with-follow-button-and-personalized-ranking-434627" target="_blank" rel="noopener noreferrer nofollow">Personalized search ranking</a></span><span style=""> & new features are coming to Google</span></p></td></tr>
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<tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p><span style="">☁️ Maybe now’s the time to join Bluesky – they just </span><span style=""><a class="link" href="https://searchengineland.com/google-launches-new-personal-search-experience-with-follow-button-and-personalized-ranking-434627" target="_blank" rel="noopener noreferrer nofollow">passed 2M users</a></span></p></td></tr>
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<tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p> 😁<span style=""> You can now test your TikTok Live sessions with </span><span style=""><a class="link" href="https://searchengineland.com/google-launches-new-personal-search-experience-with-follow-button-and-personalized-ranking-434627" target="_blank" rel="noopener noreferrer nofollow">Practice Mode</a></span></p></td></tr>
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<tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p><span style="">🎧 Spotify is launching its ad marketplace for podcasts in </span><span style=""><a class="link" href="https://www.reuters.com/technology/spotify-launches-podcast-ad-marketplace-5-countries-2023-11-16/" target="_blank" rel="noopener noreferrer nofollow">5 new markets</a></span></p></td></tr>
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<span style="">🛠️ </span><span style=""><span style="text-decoration:underline;">Things Worth Checking Out</span></span><span style=""> 🛠️</span>
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<tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p> 📈<span style=""> </span><span style=""><span style="text-decoration:underline;"><b>INFLUENCER MARKETING -</b></span></span><span style=""> See real eComm success with Kynship's creative prowess. Get 1,000 influencer assets in just 90 days for unstoppable growth! </span><span style=""><a class="link" href="https://www.kynship.co/lp-1000" target="_blank" rel="noopener noreferrer nofollow">Visit them here.</a></span></p></td></tr>
<tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p> 🎥<span style=""> </span><span style=""><span style="text-decoration:underline;"><b>UGC CLIPS -</b></span></span><span style=""> Is your creative team overloaded? Build more performance creatives with Sleepless' expert video editors, animators, and designers. Leverage 300k+ UGC clips shot in their LA studio for YOU. </span><span style=""><a class="link" href="https://www.sleepless.ai/" target="_blank" rel="noopener noreferrer nofollow">Visit Sleepless here.</a></span></p></td></tr>
<tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p><span style="">🔓 </span><span style=""><span style="text-decoration:underline;"><b>TIKTOK ADS -</b></span></span><span style=""> TikTok is setting the record straight with users about how and why they’re seeing certain ads in their new Basics of TikTok Ads guide. </span><span style=""><a class="link" href="https://newsroom.tiktok.com/en-us/tiktok-facts-the-basics-of-tiktok-ads" target="_blank" rel="noopener noreferrer nofollow">Transparency is key.</a></span></p></td></tr>
<tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p> 🎶<span style=""> </span><span style=""><span style="text-decoration:underline;"><b>AI AUDIO -</b></span></span><span style=""> Got messy audio? Adobe wants to help you clean it up with its new AI-powered Project Sound Lift audio tool. It can use AI to separate elements like applause from a voice. </span><span style=""><a class="link" href="https://www.theverge.com/2023/11/15/23962452/adobe-project-sound-lift-ai-audio-tool" target="_blank" rel="noopener noreferrer nofollow">Sounds interesting.</a></span></p></td></tr>
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<tr><td class="dd" align="left" valign="top" style="padding:0px 15px;text-align:left;"><h1>✨<span style=""> Today’s Insight </span>✨</h1></td></tr>
<tr><td class="dd" align="left" valign="top" style="padding:0px 15px;text-align:left;"><h2><span style=""><a class="link" href="https://www.pewresearch.org/journalism/fact-sheet/social-media-and-news-fact-sheet/" target="_blank" rel="noopener noreferrer nofollow">How are Americans getting their information these days?</a></span></h2></td></tr>
<tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p> 📰<span style=""> </span><span style=""><span style="text-decoration:underline;"><b>TL;DR -</b></span></span><span style=""> It’s no surprise that how we get our news and information is shifting increasingly to digital media and social media. To dig into the specifics, Pew Research just published its latest report on </span><span style=""><a class="link" href="https://www.pewresearch.org/journalism/fact-sheet/social-media-and-news-fact-sheet/" target="_blank" rel="noopener noreferrer nofollow">how Americans use social media for sourcing news and information</a></span><span style="">.</span></p></td></tr>
<tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p> 💡<span style=""> </span><span style=""><span style="text-decoration:underline;"><b>Insight -</b></span></span><span style=""> Here are our top takeaways from the report:</span></p></td></tr>
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<li class="listItem ultext"><p style="padding:0px;text-align:left;word-break:break-word;"><span style="">Half of U.S. adults get news at least sometimes from social media</span></p></li>
<li class="listItem ultext">
<p style="padding:0px;text-align:left;word-break:break-word;"><span style="">Facebook is the most popular social platform for Americans to regularly get news with 30% of survey respondents</span></p>
<ul style="list-style-type:disc;margin:0px 0px;padding:0px 0px 0px 0px;"><li class="listItem ultext"><p style="padding:0px;text-align:left;word-break:break-word;"><span style="">Followed by 26% getting news from YouTube, 16% from Instagram, and 14% from TikTok</span></p></li></ul>
</li>
<li class="listItem ultext"><p style="padding:0px;text-align:left;word-break:break-word;"><span style="">53% of users on X get news there, a small but dedicated audience</span></p></li>
<li class="listItem ultext"><p style="padding:0px;text-align:left;word-break:break-word;"><span style="">Women make up a greater portion of news consumers on Nextdoor (66%), Facebook (62%), Instagram (59%), and TikTok (58%)</span></p></li>
<li class="listItem ultext"><p style="padding:0px;text-align:left;word-break:break-word;"><span style="">Men make up a greater share of news consumers on Reddit (67%), X (62%), and YouTube (58%)</span></p></li>
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<tr><td align="left" valign="top" style="padding:15px 15px 12px;"><h3 style="">➡️ How'd you feel about this Insight?</h3></td></tr>
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<span><a href="/polls/cc1128f6-a046-4006-a49a-cb8ae1fde813/results">Loved it</a></span><span style=""> | </span><span><a href="/polls/cc1128f6-a046-4006-a49a-cb8ae1fde813/results">Liked it</a></span><span style=""> | </span><span><a href="/polls/cc1128f6-a046-4006-a49a-cb8ae1fde813/results">It was ok</a></span><span style=""> | </span><span><a href="/polls/cc1128f6-a046-4006-a49a-cb8ae1fde813/results">Didn't read it</a></span>
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<tr><td align="left" valign="top" style="padding:15px 15px 12px;"><h3 style="">Did you learn something new from today's newsletter?</h3></td></tr>
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<span><a href="/polls/81d6586e-ea0a-49d2-8b5a-6617bee12a18/results">Yes</a></span><span style=""> | </span><span><a href="/polls/81d6586e-ea0a-49d2-8b5a-6617bee12a18/results">No</a></span>
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<tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p><i>Disclosure: Some things in this newsletter may be a sponsored post or Growth Daily LLC may be getting a small commission if you sign up / fill out their form or Growth Daily LLC might own a percent of the business. In particular, but not always, those sponsored or commissioned or owned posts might have an * in the subject headline.</i></p></td></tr>
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<td align="center" valign="middle" width="75" style="width:75px;"><a href="https://twitter.com/marketingmax" style="text-decoration:none;"><img width="22" alt="tw" border="0" style="display:block;max-width:22px;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/static_assets/x_dark.png"></a></td>
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----------
Hey there,
Looks like X just launched its new Job Search feature to compete with LinkedIn in its mission to become an “everything” app. Can’t wait until I can place my weekend bagel order through this thing. Until then…
----------———————————————————————————
----------
## 🧠 Stat Of The Day 🧠
**Consumers are expected to drop an average of $1,652 this holiday season, a 14% YoY increase. **_(Source: Deloitte)_
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----------
🎙 __**HEARD **___**EM’ SAY**_:
"I would argue 70% of people don't get news or entertainment from newsletters ... so I actually think the market is very nascent altogether"
The new episode of The @MarketingMax Show “**How To Build Two $75m+ Newsletter Empires**” now streaming on [Spotify](https://spoti.fi/3uhhZK5) & [Apple](https://apple.co/3SL9NMC) & [YouTube ](https://bit.ly/47km8f8)
----------
----------
# ⚡️Today’s Headlines⚡️
#️⃣ Threads [has hashtags](https://www.socialmediatoday.com/news/threads-launches-initial-test-topic-tags-posts/699978/) now… kinda
———————————————————————————
🔎 [Personalized search ranking](https://searchengineland.com/google-launches-new-personal-search-experience-with-follow-button-and-personalized-ranking-434627) & new features are coming to Google
———————————————————————————
☁️ Maybe now’s the time to join Bluesky – they just [passed 2M users](https://searchengineland.com/google-launches-new-personal-search-experience-with-follow-button-and-personalized-ranking-434627)
———————————————————————————
😁 You can now test your TikTok Live sessions with [Practice Mode](https://searchengineland.com/google-launches-new-personal-search-experience-with-follow-button-and-personalized-ranking-434627)
———————————————————————————
🎧 Spotify is launching its ad marketplace for podcasts in [5 new markets](https://www.reuters.com/technology/spotify-launches-podcast-ad-marketplace-5-countries-2023-11-16/)
----------
----------
## 🛠️ _Things Worth Checking Out_ 🛠️
📈 _**INFLUENCER MARKETING -**_ See real eComm success with Kynship's creative prowess. Get 1,000 influencer assets in just 90 days for unstoppable growth! [Visit them here.](https://bit.ly/3LtBW6q)
🎥 _**UGC CLIPS -**_ Is your creative team overloaded? Build more performance creatives with Sleepless' expert video editors, animators, and designers. Leverage 300k+ UGC clips shot in their LA studio for YOU. [Visit Sleepless here.](https://www.sleepless.ai/)
🔓 _**TIKTOK ADS -**_ TikTok is setting the record straight with users about how and why they’re seeing certain ads in their new Basics of TikTok Ads guide. [Transparency is key.](https://newsroom.tiktok.com/en-us/tiktok-facts-the-basics-of-tiktok-ads)
🎶 _**AI AUDIO -**_ Got messy audio? Adobe wants to help you clean it up with its new AI-powered Project Sound Lift audio tool. It can use AI to separate elements like applause from a voice. [Sounds interesting.](https://www.theverge.com/2023/11/15/23962452/adobe-project-sound-lift-ai-audio-tool)
----------
----------
# ✨ Today’s Insight ✨
## [How are Americans getting their information these days?](https://www.pewresearch.org/journalism/fact-sheet/social-media-and-news-fact-sheet/)
📰 _**TL;DR -**_ It’s no surprise that how we get our news and information is shifting increasingly to digital media and social media. To dig into the specifics, Pew Research just published its latest report on [how Americans use social media for sourcing news and information](https://www.pewresearch.org/journalism/fact-sheet/social-media-and-news-fact-sheet/).
💡 _**Insight -**_ Here are our top takeaways from the report:
* Half of U.S. adults get news at least sometimes from social media
* Facebook is the most popular social platform for Americans to regularly get news with 30% of survey respondents
* Followed by 26% getting news from YouTube, 16% from Instagram, and 14% from TikTok
* 53% of users on X get news there, a small but dedicated audience
* Women make up a greater portion of news consumers on Nextdoor (66%), Facebook (62%), Instagram (59%), and TikTok (58%)
* Men make up a greater share of news consumers on Reddit (67%), X (62%), and YouTube (58%)
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_*Want to get in front of our audience? __[Start here](https://qjn4modo51c.typeform.com/to/lnpCKbm0)__…_
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--------------------
### 🌟 Get Matched With A Top-Rated Agency!
Finding the perfect agency for your brand takes less than 60 seconds & costs $0 with [AgencyReviews](https://www.agencyreviews.io/) new quiz feature. [Get started here](https://www.agencyreviews.io/)!
----------
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_*Want to get in front of 100,000+ Founders & Marketers? __[Click here](https://qjn4modo51c.typeform.com/to/lnpCKbm0)__…_
----------_Disclosure: Some things in this newsletter may be a sponsored post or Growth Daily LLC may be getting a small commission if you sign up / fill out their form or Growth Daily LLC might own a percent of the business. In particular, but not always, those sponsored or commissioned or owned posts might have an * in the subject headline._
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