TOP 3 problems 99% of welcome sequences I see have

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Yesterday I got the following reply to the email I sent out mentioning the new Imprinting Sequence training I'm doing next week:

"I need to reread your emails and see if there's really any new info in this that I need...

I have lots of email courses from Justin Goff, Ian Stanley, Copyhackers ...

There might be overlap. For $200, I want to be cautious."

What can I say...

It's a fair point.

Especially in a high "Stage of Market Sophistication" niche like we're in.

I mean...

Why SHOULD anyone buy a ticket to my new Imprinting Sequence training... when there's a possibility they could get the same info from someone else?

So I sent this person the following reply:

===

"Sure, there's still time before the cart closes on Tuesday.

I'm fairly familiar with most of the courses from the people you mentioned, and although Ian Stanley and CopyHackers have courses about email sequences...

To the best of my knowledge, none of them cover this specific topic in this level of detail using this methodology.

So I believe there's definitely a novelty factor here.

And, as part of a special Black Friday offer I'm currently running, you also get some sweet, sweet bonuses"

===

Which apparently worked because this person bought his ticket a few hours later.

HOWEVER...

(and this is a valuable marketing lesson in itself)

For every person who specifically emails you an objection, there are probably 10-20 out there who have the same objection... but don't explicitly state it.

So in this email, I want to demonstrate:

Why I believe using an "Imprinting Sequence" is a different and superior strategy compared to a traditional welcome sequence...

Why it's MUCH more effective at reliably converting new subscribers into loyal customers (and raving fans)...

And how come no one else I know of is teaching this stuff.

BUT...

Instead of harping about how my new training is supposedly the best thing since sliced bread...

(and start sounding like a typical pitch)

I want to take a different angle.

I want to showcase the TOP 3 biggest problems I see with 99% of welcome sequences out there...

And how my unique Imprinting Sequence method is specifically engineered to fix those problems.

So let's start with...

Problem #1:

Most welcome sequences fail to do their 2 core jobs effectively

These are:

1 - Emotionally BOND with new subscribers and establish "Know, Like, and Trust" as fast as possible (so that they start routinely reading your emails)

2 - Automatically identify so-called "5-Star Prospects" who are further along their customer journey, and who are ready to buy now (without annoying others)

As you can see, Olivia...

An effective follow-up sequence isn't just there to "give value" to people...

Instead, it needs to accomplish a few strategic tasks:

It needs to engage new subscribers...

It needs to identify red-HOT buyers from a haystack of various quality leads...

And it needs to start the process of BONDING with people at an emotional level.

So it's NOT just about "sending them follow-up value-based emails before pitching them something"...

It's much deeper than that!

And that's exactly why this is at the core of my Imprinting Sequence strategy.

Which brings me to...

Problem #2:

Most welcome sequences do a terrible job of getting people to actually DO something

Which is a BIG problem...

Because, if new subscribers aren't engaging with your emails in the first few days...

...they're drastically less likely to open, click, or buy from your follow-up emails.

Not good.

Especially when you consider how hard you've worked (or how much $$$ you spent!) getting those people to subscribe to your list in the first place.

And now they're behaving like a bunch of DEAD leads already??!

Heeeell no!

That's like lighting money on fire 🔥

A terrible feeling :(

So that's why an Imprinting Sequence is specifically designed to ACTIVATE new leads as effectively as possible...

Stacking actions like Replies...

Link clicks...

And even special "internal mental actions" aimed at accelerating them in their buyer's journey.

Which means better customers for you faster.

And finally...

Problem #3:

Most welcome sequences fail to start the crucial process of "Shifting" people's beliefs

And this is super-duper important.

(especially if you're playing the long game!)

Why?

Because -- according to the data -- only about 15% of the leads (who are EVER gonna buy from you) buy within the first 90 days.

The rest do so between 90 days... and 18 months (on average).

So what does this mean in practice?

Simple:

If you want to make the most money possible from your hard-earned leads, you HAVE to optimize for "long-tail" conversions.

Sure...

You absolutely *CAN* monetize the 5-Star Prospects joining your list...

(like we discussed during Problem #1)

But most of your profits will come from eventually converting everyone else.

Problem is...

This can't (and won't) happen without shifting their Beliefs first...

And establishing something called the "One Buying Belief".

And the PERFECT place to start shifting those beliefs is...

...you guessed it...

During the Imprinting Sequence.

In fact, there are several emails I like to include in my imprinting sequences that specifically shift people's most important beliefs first...

So that everything else happens easier, faster, and more effortlessly later on.

***

And there you have it...

The TOP 3 biggest problems I see with 99% of welcome sequences out there...

And how my unique Imprinting Sequence method is specifically engineered to fix those problems.

Hopefully, you now understand why this process is different and superior to others...

And why nobody else I know of is teaching this.

So...

If you like the idea of creating your OWN profitable Imprinting Sequence…

Either to install in your own business…

Or to easily sell it as a project for $1,000, $2,000, or even $3,000 (if you’re a copywriter)...

Then here’s something cool for ‘ya:

Next Wednesday, I’m hosting a 1-day LIVE training called The Profitable Imprinting Sequence…

And during this training, I’m going to show you how to use my step-by-step “B.O.N.D.I.N.G. Method” to create a vastly superior type of welcome sequence for your new subscribers…

That you can easily copy/paste into your email system in no time flat…

And profit from it FOREVER…

Without the need to constantly create new content for it…

And without having to totally rework any of your existing funnels.

(in case you already have a welcome/onboarding sequence)

If that floats your boat...

>> Get all the details HERE (while there's still time)

I'll see you there,

-Csaba

P.S. -- If you have any questions, hit reply, let me know, and I’ll get back to you with a meaningful answer.

Please add csaba@gameofconversions.com to your address book or whitelist us.
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<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">Yesterday I got the following reply to the email I sent out mentioning the new Imprinting Sequence training I'm doing next week:</p>
<div style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;padding-bottom:10px;padding:10px 20px;margin:0 0 20px;border-left-style:solid;border-left-width:5px;border-left-color:#e1e1e1" class="blockquotes">
<div class="blockquotes-line" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;padding-bottom:10px"><em style="font-family:Helvetica, Arial, sans-serif">"I need to reread your emails and see if there's really any new info in this that I need...</em></div>
<div class="blockquotes-line" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;padding-bottom:10px"><em style="font-family:Helvetica, Arial, sans-serif">I have lots of email courses from Justin Goff, Ian Stanley, Copyhackers ...</em></div>
<div class="blockquotes-line" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;padding-bottom:10px"><em style="font-family:Helvetica, Arial, sans-serif">There might be overlap. For $200, I want to be cautious."</em></div>
</div>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">What can I say... </p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">It's a fair point.</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">Especially in a high <em style="font-family:Helvetica, Arial, sans-serif;color:#111111;font-family:inherit;font-size:inherit">"Stage of Market Sophistication"</em> niche like we're in.</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">I mean...</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">Why SHOULD anyone buy a ticket to my <a href="https://docs.google.com/document/d/1CpYvwwM7LekDbd2qScv7QF7YQnasLVSHhPXPChuH4b0/edit" trigger-id="4144704" target="_blank" rel="noopener noreferrer" style="font-family:Helvetica, Arial, sans-serif;color:#111111;font-family:inherit;font-size:inherit;text-decoration:none;border-bottom:1px dotted #0875c1;color:#0875c1" url-id="1588584725"><strong style="font-family:Helvetica, Arial, sans-serif;color:#111111;font-family:inherit;font-size:inherit"><span style="font-family:Helvetica, Arial, sans-serif;color:#111111;font-family:inherit;font-size:inherit;color:#1b80c6">new Imprinting Sequence training</span></strong></a>... when there's a possibility they could get the same info from someone else?</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">So I sent this person the following reply:</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">===</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em"><em style="font-family:Helvetica, Arial, sans-serif;color:#111111;font-family:inherit;font-size:inherit">"Sure, there's still time before the cart closes on Tuesday.</em></p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em"><em style="font-family:Helvetica, Arial, sans-serif;color:#111111;font-family:inherit;font-size:inherit">I'm fairly familiar with most of the courses from the people you mentioned, and although Ian Stanley and CopyHackers have courses about email sequences...</em></p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em"><em style="font-family:Helvetica, Arial, sans-serif;color:#111111;font-family:inherit;font-size:inherit">To the best of my knowledge, none of them cover this specific topic in this level of detail using this methodology.</em></p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em"><em style="font-family:Helvetica, Arial, sans-serif;color:#111111;font-family:inherit;font-size:inherit">So I believe there's definitely a novelty factor here. </em></p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em"><em style="font-family:Helvetica, Arial, sans-serif;color:#111111;font-family:inherit;font-size:inherit">And, as part of a special Black Friday offer I'm currently running, you also get some sweet, sweet bonuses"</em></p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">===</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">Which apparently worked because this person bought his ticket a few hours later.</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">HOWEVER...</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em"><em style="font-family:Helvetica, Arial, sans-serif;color:#111111;font-family:inherit;font-size:inherit">(and this is a valuable marketing lesson in itself)</em></p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">For every person who specifically emails you an objection, there are probably 10-20 out there who have the same objection... but don't explicitly state it.</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">So in this email, I want to demonstrate:</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">Why I believe using an "Imprinting Sequence" is a different and superior strategy compared to a traditional welcome sequence...</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">Why it's MUCH more effective at reliably converting new subscribers into loyal customers <em style="font-family:Helvetica, Arial, sans-serif;color:#111111;font-family:inherit;font-size:inherit">(and raving fans)...</em></p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">And how come no one else I know of is teaching this stuff.</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">BUT...</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">Instead of harping about how my new training is supposedly the best thing since sliced bread...</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em"><em style="font-family:Helvetica, Arial, sans-serif;color:#111111;font-family:inherit;font-size:inherit">(and start sounding like a typical pitch)</em></p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">I want to take a different angle.</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">I want to showcase the TOP 3 biggest problems I see with 99% of welcome sequences out there...</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">And how my unique Imprinting Sequence method is specifically engineered to fix those problems.</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">So let's start with...</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em"></p>
<p style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em;text-align:center" class=""><em style="font-family:Helvetica, Arial, sans-serif;color:#111111;font-family:inherit;font-size:inherit"><span style="font-family:Helvetica, Arial, sans-serif;color:#111111;font-family:inherit;font-size:inherit;font-size:24px"><strong style="font-family:Helvetica, Arial, sans-serif;color:#111111;font-family:inherit;font-size:inherit">Problem #1: </strong></span></em></p>
<p style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em;text-align:center" class=""><span style="font-family:Helvetica, Arial, sans-serif;color:#111111;font-family:inherit;font-size:inherit;font-size:24px"><strong style="font-family:Helvetica, Arial, sans-serif;color:#111111;font-family:inherit;font-size:inherit">Most welcome sequences fail to do their 2 core jobs effectively</strong></span></p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em"><strong style="font-family:Helvetica, Arial, sans-serif;color:#111111;font-family:inherit;font-size:inherit"></strong></p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">These are:</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">1 - Emotionally BOND with new subscribers and establish "Know, Like, and Trust" as fast as possible <em style="font-family:Helvetica, Arial, sans-serif;color:#111111;font-family:inherit;font-size:inherit">(so that they start routinely reading your emails)</em></p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">2 - Automatically identify so-called "5-Star Prospects" who are further along their customer journey, and who are ready to buy now <em style="font-family:Helvetica, Arial, sans-serif;color:#111111;font-family:inherit;font-size:inherit">(without annoying others)</em></p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">As you can see, Olivia...</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">An effective follow-up sequence isn't just there to "give value" to people...</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">Instead, it needs to accomplish a few strategic tasks:</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">It needs to engage new subscribers...</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">It needs to identify red-HOT buyers from a haystack of various quality leads...</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">And it needs to start the process of BONDING with people at an emotional level.</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">So it's NOT just about <em style="font-family:Helvetica, Arial, sans-serif;color:#111111;font-family:inherit;font-size:inherit">"sending them follow-up value-based emails before pitching them something"...</em></p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">It's much deeper than that!</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">And that's exactly why this is at the core of my <a href="https://docs.google.com/document/d/1CpYvwwM7LekDbd2qScv7QF7YQnasLVSHhPXPChuH4b0/edit" trigger-id="4144704" target="_blank" rel="noopener noreferrer" style="font-family:Helvetica, Arial, sans-serif;color:#111111;font-family:inherit;font-size:inherit;text-decoration:none;border-bottom:1px dotted #0875c1;color:#0875c1" url-id="1588584725"><strong style="font-family:Helvetica, Arial, sans-serif;color:#111111;font-family:inherit;font-size:inherit"><span style="font-family:Helvetica, Arial, sans-serif;color:#111111;font-family:inherit;font-size:inherit;color:#1b80c6">Imprinting Sequence strategy.</span></strong></a></p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">Which brings me to...</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em"></p>
<p style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em;text-align:center" class=""><em style="font-family:Helvetica, Arial, sans-serif;color:#111111;font-family:inherit;font-size:inherit"><span style="font-family:Helvetica, Arial, sans-serif;color:#111111;font-family:inherit;font-size:inherit;font-size:24px"><strong style="font-family:Helvetica, Arial, sans-serif;color:#111111;font-family:inherit;font-size:inherit">Problem #2: </strong></span></em></p>
<p style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em;text-align:center" class=""><span style="font-family:Helvetica, Arial, sans-serif;color:#111111;font-family:inherit;font-size:inherit;font-size:24px"><strong style="font-family:Helvetica, Arial, sans-serif;color:#111111;font-family:inherit;font-size:inherit">Most welcome sequences do a terrible job of getting people to actually DO something</strong></span></p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em"><strong style="font-family:Helvetica, Arial, sans-serif;color:#111111;font-family:inherit;font-size:inherit"></strong></p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">Which is a BIG problem...</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">Because, if new subscribers aren't engaging with your emails in the first few days...</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">...they're drastically less likely to open, click, or buy from your follow-up emails.</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">Not good.</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">Especially when you consider how hard you've worked <em style="font-family:Helvetica, Arial, sans-serif;color:#111111;font-family:inherit;font-size:inherit">(or how much $$$ you spent!)</em> getting those people to subscribe to your list in the first place.</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">And now they're behaving like a bunch of DEAD leads already??!</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">Heeeell no!</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">That's like lighting money on fire 🔥</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">A terrible feeling :(</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">So that's why an Imprinting Sequence is specifically designed to <u style="font-family:Helvetica, Arial, sans-serif;color:#111111;font-family:inherit;font-size:inherit">ACTIVATE</u> new leads as effectively as possible...</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">Stacking actions like Replies...</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">Link clicks...</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">And even special <em style="font-family:Helvetica, Arial, sans-serif;color:#111111;font-family:inherit;font-size:inherit">"internal mental actions"</em> aimed at accelerating them in their buyer's journey.</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">Which means better customers for you faster.</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">And finally...</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em"></p>
<p style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em;text-align:center" class=""><em style="font-family:Helvetica, Arial, sans-serif;color:#111111;font-family:inherit;font-size:inherit"><span style="font-family:Helvetica, Arial, sans-serif;color:#111111;font-family:inherit;font-size:inherit;font-size:24px"><strong style="font-family:Helvetica, Arial, sans-serif;color:#111111;font-family:inherit;font-size:inherit">Problem #3: </strong></span></em></p>
<p style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em;text-align:center" class=""><span style="font-family:Helvetica, Arial, sans-serif;color:#111111;font-family:inherit;font-size:inherit;font-size:24px"><strong style="font-family:Helvetica, Arial, sans-serif;color:#111111;font-family:inherit;font-size:inherit">Most welcome sequences fail to start the crucial process of "Shifting" people's beliefs</strong></span></p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em"><strong style="font-family:Helvetica, Arial, sans-serif;color:#111111;font-family:inherit;font-size:inherit"></strong></p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">And this is super-duper important.</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em"><em style="font-family:Helvetica, Arial, sans-serif;color:#111111;font-family:inherit;font-size:inherit">(especially if you're playing the long game!)</em></p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">Why?</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">Because -- according to the data -- only about 15% of the leads (<u style="font-family:Helvetica, Arial, sans-serif;color:#111111;font-family:inherit;font-size:inherit">who are EVER gonna buy from you</u>) buy within the first 90 days.</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">The rest do so between 90 days... and 18 months <em style="font-family:Helvetica, Arial, sans-serif;color:#111111;font-family:inherit;font-size:inherit">(on average).</em></p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">So what does this mean in practice?</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">Simple:</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">If you want to make the most money possible from your hard-earned leads, you HAVE to optimize for "long-tail" conversions.</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">Sure... </p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">You absolutely *CAN* monetize the 5-Star Prospects joining your list...</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em"><em style="font-family:Helvetica, Arial, sans-serif;color:#111111;font-family:inherit;font-size:inherit">(like we discussed during Problem #1)</em></p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">But most of your profits will come from eventually converting everyone else.</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">Problem is...</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">This can't (and won't) happen without <em style="font-family:Helvetica, Arial, sans-serif;color:#111111;font-family:inherit;font-size:inherit">shifting</em> their Beliefs first...</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">And establishing something called the <strong style="font-family:Helvetica, Arial, sans-serif;color:#111111;font-family:inherit;font-size:inherit">"One Buying Belief".</strong></p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">And the PERFECT place to start shifting those beliefs is...</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">...you guessed it...</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">During the Imprinting Sequence.</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">In fact, there are several emails I like to include in my imprinting sequences that specifically shift people's most important beliefs first...</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">So that everything else happens easier, faster, and more effortlessly later on.</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">***</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">**</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">*</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">And there you have it...</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">The TOP 3 biggest problems I see with 99% of welcome sequences out there...</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">And how my unique Imprinting Sequence method is specifically engineered to fix those problems.</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">Hopefully, you now understand why this process is different and superior to others...</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">And why nobody else I know of is teaching this.</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">So...</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">If you like the idea of creating your OWN profitable Imprinting Sequence…</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">Either to install in your own business…</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">Or to easily sell it as a project for $1,000, $2,000, or even $3,000 (if you’re a copywriter)...</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">Then here’s something cool for ‘ya:</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">Next Wednesday, I’m hosting a <u style="font-family:Helvetica, Arial, sans-serif;color:#111111;font-family:inherit;font-size:inherit">1-day LIVE training</u> called <strong style="font-family:Helvetica, Arial, sans-serif;color:#111111;font-family:inherit;font-size:inherit">The Profitable Imprinting Sequence…</strong></p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">And during this training, I’m going to show you how to use my step-by-step<em style="font-family:Helvetica, Arial, sans-serif;color:#111111;font-family:inherit;font-size:inherit"> “B.O.N.D.I.N.G. Method”</em> to create a <em style="font-family:Helvetica, Arial, sans-serif;color:#111111;font-family:inherit;font-size:inherit">vastly</em> superior type of welcome sequence for your new subscribers…</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">That you can easily copy/paste into your email system in no time flat…</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">And profit from it FOREVER…</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">Without the need to constantly create new content for it…</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">And without having to totally rework any of your existing funnels.</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em"><em style="font-family:Helvetica, Arial, sans-serif;color:#111111;font-family:inherit;font-size:inherit">(in case you already have a welcome/onboarding sequence)</em></p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">If that floats your boat...</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em"><a href="https://docs.google.com/document/d/1CpYvwwM7LekDbd2qScv7QF7YQnasLVSHhPXPChuH4b0/edit" trigger-id="4144704" target="_blank" rel="noopener noreferrer" style="font-family:Helvetica, Arial, sans-serif;color:#111111;font-family:inherit;font-size:inherit;text-decoration:none;border-bottom:1px dotted #0875c1;color:#0875c1" url-id="1588584725"><strong style="font-family:Helvetica, Arial, sans-serif;color:#111111;font-family:inherit;font-size:inherit"><span style="font-family:Helvetica, Arial, sans-serif;color:#111111;font-family:inherit;font-size:inherit;color:#1b80c6">&gt;&gt; Get all the details HERE (while there's still time)</span></strong></a></p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">I'll see you there,</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">-Csaba</p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em"></p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em">P.S. -- If you have any questions, hit reply, let me know, and I’ll get back to you with a meaningful answer.<br style="font-family:Helvetica, Arial, sans-serif;color:#111111;font-family:inherit;font-size:inherit"></p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em"></p>
<p class="" style="font-size:17px;line-height:1.5em;font-family:Helvetica, Arial, sans-serif;color:#111111;margin-bottom:1em"></p>
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Yesterday I got the following reply to the email I sent out
mentioning the new Imprinting Sequence training I'm doing next
week:

"I need to reread your emails and see if there's really any new
info in this that I need...
I have lots of email courses from Justin Goff, Ian Stanley,
Copyhackers ...
There might be overlap. For $200, I want to be cautious."

What can I say...

It's a fair point.

Especially in a high "Stage of Market Sophistication" niche like
we're in.

I mean...

Why SHOULD anyone buy a ticket to my new Imprinting Sequence
training (
https://click.convertkit-mail.com/wvu73vm6ersgh5m5n8xh7heredkxx/08hpk5ewhgudmq98vksp/aHR0cHM6Ly9kb2NzLmdvb2dsZS5jb20vZG9jdW1lbnQvZC8xQ3BZdnd3TTdMZWtEYmQycVNjdjdRRjdZUW5hc0xWU0hoUFhQQ2h1SDRiMC9lZGl0P3VzcD1zaGFyaW5n
)... when there's a possibility they could get the same info from
someone else?

So I sent this person the following reply:

===

"Sure, there's still time before the cart closes on Tuesday.

I'm fairly familiar with most of the courses from the people you
mentioned, and although Ian Stanley and CopyHackers have courses
about email sequences...

To the best of my knowledge, none of them cover this specific
topic in this level of detail using this methodology.

So I believe there's definitely a novelty factor here.

And, as part of a special Black Friday offer I'm currently
running, you also get some sweet, sweet bonuses"

===

Which apparently worked because this person bought his ticket a
few hours later.

HOWEVER...

(and this is a valuable marketing lesson in itself)

For every person who specifically emails you an objection, there
are probably 10-20 out there who have the same objection... but
don't explicitly state it.

So in this email, I want to demonstrate:

Why I believe using an "Imprinting Sequence" is a different and
superior strategy compared to a traditional welcome sequence...

Why it's MUCH more effective at reliably converting new
subscribers into loyal customers (and raving fans)...

And how come no one else I know of is teaching this stuff.

BUT...

Instead of harping about how my new training is supposedly the
best thing since sliced bread...

(and start sounding like a typical pitch)

I want to take a different angle.

I want to showcase the TOP 3 biggest problems I see with 99% of
welcome sequences out there...

And how my unique Imprinting Sequence method is specifically
engineered to fix those problems.

So let's start with...

Problem #1:

Most welcome sequences fail to do their 2 core jobs effectively

These are:

1 - Emotionally BOND with new subscribers and establish "Know,
Like, and Trust" as fast as possible (so that they start
routinely reading your emails)

2 - Automatically identify so-called "5-Star Prospects" who are
further along their customer journey, and who are ready to buy
now (without annoying others)

As you can see, Olivia...

An effective follow-up sequence isn't just there to "give value"
to people...

Instead, it needs to accomplish a few strategic tasks:

It needs to engage new subscribers...

It needs to identify red-HOT buyers from a haystack of various
quality leads...

And it needs to start the process of BONDING with people at an
emotional level.

So it's NOT just about "sending them follow-up value-based emails
before pitching them something"...

It's much deeper than that!

And that's exactly why this is at the core of my Imprinting
Sequence strategy. (
https://click.convertkit-mail.com/wvu73vm6ersgh5m5n8xh7heredkxx/08hpk5ewhgudmq98vksp/aHR0cHM6Ly9kb2NzLmdvb2dsZS5jb20vZG9jdW1lbnQvZC8xQ3BZdnd3TTdMZWtEYmQycVNjdjdRRjdZUW5hc0xWU0hoUFhQQ2h1SDRiMC9lZGl0P3VzcD1zaGFyaW5n
)

Which brings me to...

Problem #2:

Most welcome sequences do a terrible job of getting people to
actually DO something

Which is a BIG problem...

Because, if new subscribers aren't engaging with your emails in
the first few days...

...they're drastically less likely to open, click, or buy from
your follow-up emails.

Not good.

Especially when you consider how hard you've worked (or how much
$$$ you spent!) getting those people to subscribe to your list in
the first place.

And now they're behaving like a bunch of DEAD leads already??!

Heeeell no!

That's like lighting money on fire 🔥

A terrible feeling :(

So that's why an Imprinting Sequence is specifically designed to
ACTIVATE new leads as effectively as possible...

Stacking actions like Replies...

Link clicks...

And even special "internal mental actions" aimed at accelerating
them in their buyer's journey.

Which means better customers for you faster.

And finally...

Problem #3:

Most welcome sequences fail to start the crucial process of
"Shifting" people's beliefs

And this is super-duper important.

(especially if you're playing the long game!)

Why?

Because -- according to the data -- only about 15% of the leads
(who are EVER gonna buy from you) buy within the first 90 days.

The rest do so between 90 days... and 18 months (on average).

So what does this mean in practice?

Simple:

If you want to make the most money possible from your hard-earned
leads, you HAVE to optimize for "long-tail" conversions.

Sure...

You absolutely *CAN* monetize the 5-Star Prospects joining your
list...

(like we discussed during Problem #1)

But most of your profits will come from eventually converting
everyone else.

Problem is...

This can't (and won't) happen without shifting their Beliefs
first...

And establishing something called the "One Buying Belief".

And the PERFECT place to start shifting those beliefs is...

...you guessed it...

During the Imprinting Sequence.

In fact, there are several emails I like to include in my
imprinting sequences that specifically shift people's most
important beliefs first...

So that everything else happens easier, faster, and more
effortlessly later on.

***

And there you have it...

The TOP 3 biggest problems I see with 99% of welcome sequences
out there...

And how my unique Imprinting Sequence method is specifically
engineered to fix those problems.

Hopefully, you now understand why this process is different and
superior to others...

And why nobody else I know of is teaching this.

So...

If you like the idea of creating your OWN profitable Imprinting
Sequence…

Either to install in your own business…

Or to easily sell it as a project for $1,000, $2,000, or even
$3,000 (if you’re a copywriter)...

Then here’s something cool for ‘ya:

Next Wednesday, I’m hosting a 1-day LIVE training called The
Profitable Imprinting Sequence…

And during this training, I’m going to show you how to use my
step-by-step “B.O.N.D.I.N.G. Method” to create a vastly superior
type of welcome sequence for your new subscribers…

That you can easily copy/paste into your email system in no time
flat…

And profit from it FOREVER…

Without the need to constantly create new content for it…

And without having to totally rework any of your existing
funnels.

(in case you already have a welcome/onboarding sequence)

If that floats your boat...

>> Get all the details HERE (while there's still time) (
https://click.convertkit-mail.com/wvu73vm6ersgh5m5n8xh7heredkxx/08hpk5ewhgudmq98vksp/aHR0cHM6Ly9kb2NzLmdvb2dsZS5jb20vZG9jdW1lbnQvZC8xQ3BZdnd3TTdMZWtEYmQycVNjdjdRRjdZUW5hc0xWU0hoUFhQQ2h1SDRiMC9lZGl0P3VzcD1zaGFyaW5n
)

I'll see you there,

-Csaba

P.S. -- If you have any questions, hit reply, let me know, and
I’ll get back to you with a meaningful answer.

Please add csaba@gameofconversions.com to your address book or
whitelist us.

Want to change how you receive my emails? You can easily Update
your profile (
https://preferences.convertkit-mail.com/wvu73vm6ersgh5m5n8xh7heredkxx
) or Unsubscribe (
https://unsubscribe.convertkit-mail.com/wvu73vm6ersgh5m5n8xh7heredkxx
)

Our mailing address is: 113 Cherry St #92768, Seattle, WA
98104-2205

Email Information

Emails details and stats.

Subject Line: TOP 3 problems 99% of welcome sequences I see have
From: Csaba Borzasi <csaba@gameofconversions.com>
Emails: Game of Conversions Emails
Send Date: November 17, 2023 12:35 PM
Coupons: Game of Conversions Coupons
Industry: Computers Electronics And Technology Graphics Multimedia And Web Design
Tags: Welcome