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[Issue #1] Gary Halbert's Social Security Ad
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<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;--tw-shadow:0 0 #0000;margin-top:0;margin-bottom:24px;font-size:18px;line-height:32px;color:#374151">Hi Olivia,</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;--tw-shadow:0 0 #0000;margin-top:0;margin-bottom:24px;font-size:18px;line-height:32px;color:#374151"><strong style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;--tw-shadow:0 0 #0000">Welcome to the 1st issue of the "Proven Sales Letter Breakdown" Challenge.</strong></p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;--tw-shadow:0 0 #0000;margin-top:0;margin-bottom:24px;font-size:18px;line-height:32px;color:#374151">Now, if you're like: "<em style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;--tw-shadow:0 0 #0000">Wtf? When did I sign up for anything like that?"...</em></p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;--tw-shadow:0 0 #0000;margin-top:0;margin-bottom:24px;font-size:18px;line-height:32px;color:#374151">Here's a quick rundown:</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;--tw-shadow:0 0 #0000;margin-top:0;margin-bottom:24px;font-size:18px;line-height:32px;color:#374151">During the course of 100 days, I reverse-engineered 100 proven sales letters from copywriting titans like Gary Halbert, Joe Sugarman, John Carlton, and Gary Bencivenga...</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;--tw-shadow:0 0 #0000;margin-top:0;margin-bottom:24px;font-size:18px;line-height:32px;color:#374151">While also documenting my learning process via DAILY YouTube videos.</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;--tw-shadow:0 0 #0000;margin-top:0;margin-bottom:24px;font-size:18px;line-height:32px;color:#374151">I wanted to discover WHY they worked...</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;--tw-shadow:0 0 #0000;margin-top:0;margin-bottom:24px;font-size:18px;line-height:32px;color:#374151">WHAT made them so damn effective...</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;--tw-shadow:0 0 #0000;margin-top:0;margin-bottom:24px;font-size:18px;line-height:32px;color:#374151">And HOW you can apply proven fundamentals from these famous ads to your own marketing.</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;--tw-shadow:0 0 #0000;margin-top:0;margin-bottom:24px;font-size:18px;line-height:32px;color:#374151"><em style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;--tw-shadow:0 0 #0000">(or if you're an aspiring copywriter, give you tons of confidence and "show off" potential in front of your potential clients)</em></p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;--tw-shadow:0 0 #0000;margin-top:0;margin-bottom:24px;font-size:18px;line-height:32px;color:#374151">So without further ado, let's give it up for breakdown #1...</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;--tw-shadow:0 0 #0000;margin-top:0;margin-bottom:24px;font-size:18px;line-height:32px;color:#374151">Gary Halbert's famous "How to Collect from Social Security At Any Age!" ad:</p>
<a href="https://www.youtube.com/watch" target="_blank" rel="noreferrer" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;--tw-shadow:0 0 #0000;text-decoration:none;color:#30aaee" url-id="1384797182"><img src="https://functions-js.convertkit.com/playbutton?play=%23FFFFFF&accent=%231677BE&thumbnailof=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3D3dj0vp6Gr_c%26list%3DPLgZaQ3qgjgrGU9IuVczUO_AlVK5NLqK1a&width=480&height=270&fit=contain" alt="" width="480" height="270" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;--tw-shadow:0 0 #0000;-ms-interpolation-mode:bicubic;max-width:100%;vertical-align:middle;line-height:1.5;border:0;border-radius:4px;margin:0 auto"></a><p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;--tw-shadow:0 0 #0000;margin-top:0;margin-bottom:24px;font-size:18px;line-height:32px;color:#374151"><strong style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;--tw-shadow:0 0 #0000"></strong></p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;--tw-shadow:0 0 #0000;margin-top:0;margin-bottom:24px;font-size:18px;line-height:32px;color:#374151"><strong style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;--tw-shadow:0 0 #0000">Key Takeaways:</strong></p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;--tw-shadow:0 0 #0000;margin-top:0;margin-bottom:24px;font-size:18px;line-height:32px;color:#374151"><strong style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;--tw-shadow:0 0 #0000">#1</strong> - Sometimes it's totally OK to use a <strong style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;--tw-shadow:0 0 #0000">no-brainer, to-the-point Direct Lead</strong> that straight-up introduces a product most people are interested in </p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;--tw-shadow:0 0 #0000;margin-top:0;margin-bottom:24px;font-size:18px;line-height:32px;color:#374151">However, you gotta make sure the <em style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;--tw-shadow:0 0 #0000">Market Sophistication</em> and <em style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;--tw-shadow:0 0 #0000">Stage of Awareness</em> of your customer avatar are just right!</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;--tw-shadow:0 0 #0000;margin-top:0;margin-bottom:24px;font-size:18px;line-height:32px;color:#374151"><strong style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;--tw-shadow:0 0 #0000">#2 </strong>- <strong style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;--tw-shadow:0 0 #0000">Writing out as many fascinations as you can</strong> at the beginning of your writing process helps you avoid "blank page syndrome"...</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;--tw-shadow:0 0 #0000;margin-top:0;margin-bottom:24px;font-size:18px;line-height:32px;color:#374151">Gives you tons of great bullets to work with later on...</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;--tw-shadow:0 0 #0000;margin-top:0;margin-bottom:24px;font-size:18px;line-height:32px;color:#374151">And pretty much guarantees you'll end up with a kickass headline!</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;--tw-shadow:0 0 #0000;margin-top:0;margin-bottom:24px;font-size:18px;line-height:32px;color:#374151"><strong style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;--tw-shadow:0 0 #0000">#3</strong> - Seriously, even if most of your ad is made up of simple fascinations... </p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;--tw-shadow:0 0 #0000;margin-top:0;margin-bottom:24px;font-size:18px;line-height:32px;color:#374151">If you can <strong style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;--tw-shadow:0 0 #0000">trigger your prospect's "Greed Glands"</strong> from as many angles as possible... you win! </p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;--tw-shadow:0 0 #0000;margin-top:0;margin-bottom:24px;font-size:18px;line-height:32px;color:#374151">Gary was a master at this 😃</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;--tw-shadow:0 0 #0000;margin-top:0;margin-bottom:24px;font-size:18px;line-height:32px;color:#374151"><a href="https://www.youtube.com/watch" target="_blank" rel="noopener noreferrer" style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;--tw-shadow:0 0 #0000;text-decoration:none;color:#30aaee" url-id="1384797182">Click here to watch the video now...</a></p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;--tw-shadow:0 0 #0000;margin-top:0;margin-bottom:24px;font-size:18px;line-height:32px;color:#374151">-Csaba</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;--tw-shadow:0 0 #0000;margin-top:0;margin-bottom:24px;font-size:18px;line-height:32px;color:#374151"></p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;--tw-shadow:0 0 #0000;margin-top:0;margin-bottom:24px;font-size:18px;line-height:32px;color:#374151"><strong style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;--tw-shadow:0 0 #0000">P.S. -</strong> Stay tuned for my next email because inside, I'll be break down one of the most famous ads from a true legend who's name rhymes with <em style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;--tw-shadow:0 0 #0000">"Boogerman"</em></p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;--tw-shadow:0 0 #0000;margin-top:0;margin-bottom:24px;font-size:18px;line-height:32px;color:#374151"><em style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;--tw-shadow:0 0 #0000"></em></p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;--tw-shadow:0 0 #0000;margin-top:0;margin-bottom:24px;font-size:18px;line-height:32px;color:#374151"><strong style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;--tw-shadow:0 0 #0000">P.P.S</strong> - Remember, if you're definitely not interested in this, you can easily unsubscribe by clicking on the link at the bottom of each email I send.</p>
<p style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;--tw-shadow:0 0 #0000;margin-top:0;margin-bottom:24px;font-size:18px;line-height:32px;color:#374151"><em style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;--tw-shadow:0 0 #0000">(The last thing I want to do is to "spam" you with daily emails about stuff you don't want to hear about)</em></p>
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Csaba Borzasi
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Welcome to this unique Challenge!
96
(
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)
Hi Olivia,
Welcome to the 1st issue of the "Proven Sales Letter Breakdown"
Challenge.
Now, if you're like: "Wtf? When did I sign up for anything like
that?"...
Here's a quick rundown:
During the course of 100 days, I reverse-engineered 100 proven
sales letters from copywriting titans like Gary Halbert, Joe
Sugarman, John Carlton, and Gary Bencivenga...
While also documenting my learning process via DAILY YouTube
videos.
I wanted to discover WHY they worked...
WHAT made them so damn effective...
And HOW you can apply proven fundamentals from these famous ads
to your own marketing.
(or if you're an aspiring copywriter, give you tons of confidence
and "show off" potential in front of your potential clients)
So without further ado, let's give it up for breakdown #1...
Gary Halbert's famous "How to Collect from Social Security At Any
Age!" ad:
(
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)
Key Takeaways:
#1 - Sometimes it's totally OK to use a no-brainer, to-the-point
Direct Lead that straight-up introduces a product most people are
interested in
However, you gotta make sure the Market Sophistication and Stage
of Awareness of your customer avatar are just right!
#2 - Writing out as many fascinations as you can at the beginning
of your writing process helps you avoid "blank page syndrome"...
Gives you tons of great bullets to work with later on...
And pretty much guarantees you'll end up with a kickass headline!
#3 - Seriously, even if most of your ad is made up of simple
fascinations...
If you can trigger your prospect's "Greed Glands" from as many
angles as possible... you win!
Gary was a master at this 😃
Click here to watch the video now... (
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)
-Csaba
P.S. - Stay tuned for my next email because inside, I'll be break
down one of the most famous ads from a true legend who's name
rhymes with "Boogerman"
P.P.S - Remember, if you're definitely not interested in this,
you can easily unsubscribe by clicking on the link at the bottom
of each email I send.
(The last thing I want to do is to "spam" you with daily emails
about stuff you don't want to hear about)
Csaba Borzasi
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