🚀 Everyone Should Open This

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November 19, 2023 | Read Online

For The Week Of Nov. 20th

Read Time: 4 minutes

Everyone should open this because the Growth Hack Of The Week is something every brand will get value from… not just e-commerce brands!

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🚀 This Week’s Growth Hack: Max’s 4 Not-So-Secret BFCM Playbook

The subject line is provocative on purpose! Why? Because you don’t have to be an e-commerce brand to capitalize on this week’s magic! My examples below work for everyone in every industry… Particularly if you are not an e-commerce brand, the first Growth Hack below is sure to help you!

Given that Black Friday is officially 5 days away, I know most of you either feel super prepared or not prepared at all so here’s my list of 4 last-minute BFCM Hacks to squeeze as much money out of next weekend as possible:

Listen Up - My favorite hack! You don’t have to sell a physical product via an e-commerce store to capitalize on the business magic of Black Friday. When I ran my agency I would send out an email on the Monday before Thanksgiving saying:

“While everyone is trying to convince you to spend money this week, I wanna put money in your pocket! Refer one client by the end of the month and I’ll 2X our normal referral commission to you. Does your uncle run a solar panel installation business? Tell him at Thanksgiving dinner how much success we have had for you and what kind of results we could get for him. Your Cousin has a startup and needs help figuring out her ads strategy? Make the intro! Let me put money in your pocket instead of asking you for something.
AB Test - I have said it many times before and I will say it many times again… AB testing your landing page is the fastest way to increase your revenue! But in particular, Ab testing during BFCM can have MONSTER ROI for your business. Here’s how you can do it:

Create 4 landing page variants (I prefer Unbounce but e-commerce brands can use Intellimize) … change the tagline of your main landing page and then check the result at noon Friday (or Saturday morning if your sale runs all weekend), then switch to the #1 performing page variant that leads to the most sales. Boom! You just increased your BFCM revenue with less than an hour of work and $100 in total investment.

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-
Conquesting - If you have a massive competitor where you anticipate lots of people googling “(competitor name) sale” then you might want to bid on that google ads keyword and run an ad saying something like “Better than (competitor name) sale” or “Our sales is better” … Drifting behind your competitors is always a great idea, but particularly on BFCM when search traffic is elevated… You’re silly not to!
Over RT - Having spent ten million dollars of other people’s money on BFCM ads specifically, I can’t tell you enough about how many brands underestimate retargeting ads during BFCM. You need to set up a dedicated campaign targeting anyone who has visited your website in the last 180 days (the max Facebook will allow) with big sale ads mentioning copy like “this weekend only” or “finally” … !!! This was always our best-performing audience for our BFCM campaign. We would shift most of our clients’ budget from 80% prospecting (reaching new people) and 20% retargeting (people who recently visited the website) … to the complete opposite! Let email & SMS take care of your VIP buyers… Ads should push everyone who has never purchased from you, to finally pull the trigger.

Which one are you going to use or draw inspo from for this weekend’s money grab? Hit that reply button and let me know!

Happy Thanksgiving to you and your family ❤️

What did you think of this week's Growth Hack?

💕 Whenever You Are Ready 💕

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That’s it for this week!

Talk soon,
Marketing Max
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<body class="a" style="margin:0px auto;padding:0px;word-wrap:normal;word-spacing:normal;background-color:#FFFFFF;"><div role="article" aria-roledescription="email" aria-label="email_name" lang="en" style="font-size:1rem">
<div style="display:none;max-height:0px;overflow:hidden;"> Read time: 4 minutes  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ </div>
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<tr><td class="f" align="right" valign="top" style="padding:20px 15px;"><p> November 19, 2023   |   <a href="https://growthhacksweekly.beehiiv.com/p/week-nov-20th">Read Online</a></p></td></tr>
<tr><td class="dd" align="center" valign="top" style="width:100%;"><table role="none" border="0" cellspacing="0" cellpadding="0" align="center" style="margin:0 auto 16px;"><tbody><tr><td style="width:157px;"><img alt="" width="157" height="auto" border="0" style="width:100%;height:auto;border:0;display:block;outline:none;text-decoration:none;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6a5a742b-e911-4cfc-8cd3-b6fafe3cda09/Growth_Daily_Logo.png?t=1680303704"></td></tr></tbody></table></td></tr>
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<h1 style="text-align:Center;font-family:'Helvetica',Arial,sans-serif;font-weight:Bold;font-size:32px;color:#2A2A2A;padding:2px 0;line-height:38px;"> For The Week Of Nov. 20th </h1>
<p style="text-align:Center;font-family:'Helvetica',Arial,sans-serif;font-weight:normal;font-size:20px;color:#3E3E3E;padding:5px 0;line-height:24px;"> Read Time: 4 minutes </p>
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<tr><td style="height:0px;width:0px;"><div style="height:1px;" data-open-tracking="true"> <img src="https://link.mail.beehiiv.com/ss/o/uSY2MHxniNBQb9TJQAU64g/41g/CJUKfjlcRMO4BDGJ2krY6w/ho.gif" alt="" width="1" height="1" border="0" style="height:1px !important;width:1px !important;border-width:0 !important;margin-top:0 !important;margin-bottom:0 !important;margin-right:0 !important;margin-left:0 !important;padding-top:0 !important;padding-bottom:0 !important;padding-right:0 !important;padding-left:0 !important;"> </div></td></tr>
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<tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p> Everyone should open this because the Growth Hack Of The Week is something every brand will get value from… not just e-commerce brands! </p></td></tr>
<tr><td align="center" valign="top" style="font-size:0px;line-height:0px;padding:30px 0px;" class="dd"><table class="j" role="none" width="99%%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td>   </td></tr></table></td></tr>
<tr><td class="dd" align="start" valign="top" style="padding:0px 15px;text-align:start;"><h1>⏰ <span style="text-decoration:underline;"><b>Save HOURS Every Day - No Strings Attached</b></span>
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<tr><td class="dd" align="start" style="padding:0px 15px;text-align:start;word-break:break-word;"><p> Finding the right freelancer can be like Finding Nemo, every time you think you're on the right path, you come across another unforseen issue. <br><br><a class="link" href="https://freeup.net/" target="_blank" rel="noopener noreferrer nofollow">FreeUp</a> is a freelance marketplace that doesn't need Dory or Marlin - they pre-vet freelancers with video interviews and have <a class="link" href="https://freeup.net/" target="_blank" rel="noopener noreferrer nofollow">24/7 customer service</a> if you find yourself shaken up by Darla (or your freelancer).<br><br>👉🏼 Vetting freelancers can be like venturing into the unkown of the ocean, so <a class="link" href="https://freeup.net/" target="_blank" rel="noopener noreferrer nofollow">I've let FreeUp do it for me</a>. <br><br>➡️ <a class="link" href="https://freeup.net/" target="_blank" rel="noopener noreferrer nofollow">Visit them here</a> and get $25 credits towards any new hires! </p></td></tr>
<tr><td align="center" valign="top" style="font-size:0px;line-height:0px;padding:30px 0px;" class="dd"><table class="j" role="none" width="99%%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td>   </td></tr></table></td></tr>
<tr><td class="dd" align="start" valign="top" style="padding:0px 15px;text-align:start;"><h1>
<b>🛠 </b><span style="text-decoration:underline;"><b>4 Things Worth Checking Out</b></span>
</h1></td></tr>
<tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p> 1️⃣ - <span style="text-decoration:underline;"><b>SEO</b></span> - Positional’s Content Analytics tool is your Sherlock for SEO, boosting conversions, SEO and content. <a class="link" href="https://www.positional.com/" target="_blank" rel="noopener noreferrer nofollow">Join Positional’s private beta</a> for discounted pricing, unlimited access, and more <a class="link" href="https://www.positional.com/" target="_blank" rel="noopener noreferrer nofollow">here</a>! </p></td></tr>
<tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p> 2️⃣ - <span style="text-decoration:underline;"><b>LEADS</b></span> - Turn anonymous site visitors into valuable leads with <a class="link" href="https://www.smartrecognition.com/schedule_demo/" target="_blank" rel="noopener noreferrer nofollow">Smart Recognition</a>. Their AI filters lead matches by intent so you only message people most likely to respond. <a class="link" href="https://www.smartrecognition.com/schedule_demo/" target="_blank" rel="noopener noreferrer nofollow">Book a quick demo here!</a></p></td></tr>
<tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p> 3️⃣ - <span style="text-decoration:underline;"><b>SOCIAL</b></span> - Lenskart USA transformed their social media with <a class="link" href="https://www.thecreativeexchange.co/book-your-consult" target="_blank" rel="noopener noreferrer nofollow">this agency</a>. Get impactful social media services for your CPG brand.<a class="link" href="https://www.thecreativeexchange.co/book-your-consult" target="_blank" rel="noopener noreferrer nofollow"> Get a FREE 30 min consultation call here</a></p></td></tr>
<tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p> 4️⃣ - <span style="text-decoration:underline;"><b>UGC</b></span> - Craving killer UGC ads without the hassle of an agency? <a class="link" href="https://www.sleepless.ai/" target="_blank" rel="noopener noreferrer nofollow">Sleepless</a> is your shortcut! <a class="link" href="https://www.sleepless.ai/" target="_blank" rel="noopener noreferrer nofollow">Sleepless</a> is a bandwidth expander for creative teams. Unlock 300K+ clips for performance creatives <a class="link" href="https://www.sleepless.ai/" target="_blank" rel="noopener noreferrer nofollow">here</a>. 🚀 </p></td></tr>
<tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p> 🎉 <span style="text-decoration:underline;"><b>My Birthday</b></span> - Since I’ll be in NYC for my birthday, I’m throwing my first ever <a class="link" href="https://lu.ma/2t4jyr29" target="_blank" rel="noopener noreferrer nofollow">EPIC GROWTH HACKING SUMMIT</a> and birthday party for myself. I’m bringing together some of the best Growth Hackers in the game to give you their secret Growth Hacks. Use code “50OFF” for 50% off tickets <a class="link" href="https://lu.ma/2t4jyr29" target="_blank" rel="noopener noreferrer nofollow">here</a></p></td></tr>
<tr><td align="center" valign="top" style="font-size:0px;line-height:0px;padding:30px 0px;" class="dd"><table class="j" role="none" width="99%%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td>   </td></tr></table></td></tr>
<tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p><i>*(everything above is a via partnership, </i><i><b><a class="link" href="https://qjn4modo51c.typeform.com/to/lnpCKbm0" target="_blank" rel="noopener noreferrer nofollow">click here</a></b></i><i><b> </b></i><i>to get yours)</i></p></td></tr>
<tr><td align="center" valign="top" style="font-size:0px;line-height:0px;padding:30px 0px;" class="dd"><table class="j" role="none" width="99%%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td>   </td></tr></table></td></tr>
<tr><td class="dd" align="start" valign="top" style="padding:0px 15px;text-align:start;"><h1>🚀<b> </b><span style="text-decoration:underline;">This Week’s Growth Hack:</span><b><span style="text-decoration:underline;"> Max’s 4 Not-So-Secret BFCM Playbook</span></b>
</h1></td></tr>
<tr><td class="dd" align="start" style="padding:0px 15px;text-align:start;word-break:break-word;"><p> The subject line is provocative on purpose! Why? Because you don’t have to be an e-commerce brand to capitalize on this week’s magic! My examples below work for everyone in every industry… Particularly if you are not an e-commerce brand, the first Growth Hack below is sure to help you! </p></td></tr>
<tr><td class="dd" align="start" style="padding:0px 15px;text-align:start;word-break:break-word;"><p> Given that Black Friday is officially 5 days away, I know most of you either feel super prepared or not prepared at all so here’s my list of 4 last-minute BFCM Hacks to squeeze as much money out of next weekend as possible: </p></td></tr>
<tr><td style="padding-bottom:12px;padding-left:37px;padding-right:27px;padding-top:12px;" class="ee"><div style="margin-left:0px;" class="edm_outlooklist"><ol start="1" style="list-style-type:decimal;margin:0px 0px;padding:0px 0px 0px 0px;">
<li class="listItem ultext">
<p style="padding:0px;text-align:start;word-break:break-word;"><span style="text-decoration:underline;"><b>Listen Up -</b></span> My favorite hack! You don’t have to sell a physical product via an e-commerce store to capitalize on the business magic of Black Friday. When I ran my agency I would send out an email on the Monday before Thanksgiving saying: </p>
<p style="padding:0px;text-align:start;word-break:break-word;"></p>
<p style="padding:0px;text-align:start;word-break:break-word;"> “While everyone is trying to convince you to spend money this week, I wanna put money in your pocket! Refer one client by the end of the month and I’ll 2X our normal referral commission to you. Does your uncle run a solar panel installation business? Tell him at Thanksgiving dinner how much success we have had for you and what kind of results we could get for him. Your Cousin has a startup and needs help figuring out her ads strategy? Make the intro! Let me put money in your pocket instead of asking you for something. </p>
<p style="padding:0px;text-align:start;word-break:break-word;"></p>
</li>
<li class="listItem ultext">
<p style="padding:0px;text-align:start;word-break:break-word;"><span style="text-decoration:underline;"><b>AB Test -</b></span> I have said it many times before and I will say it many times again… AB testing your landing page is the fastest way to increase your revenue! But in particular, Ab testing during BFCM can have MONSTER ROI for your business. Here’s how you can do it: </p>
<p style="padding:0px;text-align:start;word-break:break-word;"></p>
<p style="padding:0px;text-align:start;word-break:break-word;"> Create 4 landing page variants (I prefer Unbounce but e-commerce brands can use Intellimize) … change the tagline of your main landing page and then check the result at noon Friday (or Saturday morning if your sale runs all weekend), then switch to the #1 performing page variant that leads to the most sales. Boom! You just increased your BFCM revenue with less than an hour of work and $100 in total investment. </p>
<p style="padding:0px;text-align:start;word-break:break-word;"></p>
<p style="padding:0px;text-align:start;word-break:break-word;"> - </p>
<p style="padding:0px;text-align:start;word-break:break-word;"> 🌟 <span style="text-decoration:underline;"><b>Bonus</b></span> - Speaking of Black Friday… I’m offering <a class="link" href="https://www.growthhacksuniversity.com/payment-ltd" target="_blank" rel="noopener noreferrer nofollow">a lifetime deal</a> to the searchable library of all Growth Hacks ever shared in this newsletter (and a bunch more valuable marketing trainings inside Growth Hacks University) <a class="link" href="https://www.growthhacksuniversity.com/payment-ltd" target="_blank" rel="noopener noreferrer nofollow">here</a></p>
<p style="padding:0px;text-align:start;word-break:break-word;"> - </p>
<p style="padding:0px;text-align:start;word-break:break-word;"></p>
</li>
<li class="listItem ultext">
<p style="padding:0px;text-align:start;word-break:break-word;"><span style="text-decoration:underline;"><b>Conquesting -</b></span> If you have a massive competitor where you anticipate lots of people googling “(competitor name) sale” then you might want to bid on that google ads keyword and run an ad saying something like “Better than (competitor name) sale” or “Our sales is better” … Drifting behind your competitors is always a great idea, but particularly on BFCM when search traffic is elevated… You’re silly not to! </p>
<p style="padding:0px;text-align:start;word-break:break-word;"></p>
</li>
<li class="listItem ultext"><p style="padding:0px;text-align:start;word-break:break-word;"><span style="text-decoration:underline;"><b>Over RT -</b></span> Having spent ten million dollars of other people’s money on BFCM ads specifically, I can’t tell you enough about how many brands underestimate retargeting ads during BFCM. You need to set up a dedicated campaign targeting anyone who has visited your website in the last 180 days (the max Facebook will allow) with big sale ads mentioning copy like “this weekend only” or “finally” … !!! This was always our best-performing audience for our BFCM campaign. We would shift most of our clients’ budget from 80% prospecting (reaching new people) and 20% retargeting (people who recently visited the website) … to the complete opposite! Let email &amp; SMS take care of your VIP buyers… Ads should push everyone who has never purchased from you, to finally pull the trigger. </p></li>
</ol></div></td></tr>
<tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p><span style="text-decoration:underline;"><i><b>Which one are you</b></i></span><i><b> </b></i>going to use or draw inspo from for this weekend’s money grab? Hit that reply button and let me know! </p></td></tr>
<tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p> Happy Thanksgiving to you and your family ❤️  </p></td></tr>
<tr><td align="center" valign="top" style="font-size:0px;line-height:0px;padding:30px 0px;" class="dd"><table class="j" role="none" width="99%%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td>   </td></tr></table></td></tr>
<tr><td class="e" align="left" valign="top" style="padding:15px 15px 12px;"><h3 style="">What did you think of this week's Growth Hack?</h3></td></tr>
<tr><td class="ee e " style="padding:0px 15px 15px;"><div style="margin-left:0px;" class="edm_outlooklist"><ul style="list-style-type:disc;padding:0px 0px 0px 0px;margin:0px 0px;">
<li class="listItem ff" style="list-style-type:disc;text-align:left;"><a href="/polls/cbd054ea-268b-47a9-95bd-5fb05bcdd463/results">Super valuable, we'll try it!</a></li>
<li class="listItem ff" style="list-style-type:disc;text-align:left;"><a href="/polls/cbd054ea-268b-47a9-95bd-5fb05bcdd463/results">I liked it, nice work Max</a></li>
<li class="listItem ff" style="list-style-type:disc;text-align:left;"><a href="/polls/cbd054ea-268b-47a9-95bd-5fb05bcdd463/results">Didn't really love it</a></li>
<li class="listItem ff" style="list-style-type:disc;text-align:left;"><a href="/polls/cbd054ea-268b-47a9-95bd-5fb05bcdd463/results">Not valuable</a></li>
</ul></div></td></tr>
<tr><td align="center" valign="top" style="font-size:0px;line-height:0px;padding:30px 0px;" class="dd"><table class="j" role="none" width="99%%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td>   </td></tr></table></td></tr>
<tr><td class="dd" align="start" valign="top" style="padding:0px 15px;text-align:start;"><h1>💕<b> </b><span style="text-decoration:underline;"><b>Whenever You Are Ready</b></span><b> </b>💕</h1></td></tr>
<tr><td class="dd" align="start" style="padding:0px 15px;text-align:start;word-break:break-word;"><p> Here are 3 ways I can help you: </p></td></tr>
<tr><td style="padding-bottom:12px;padding-left:37px;padding-right:27px;padding-top:12px;" class="ee"><div style="margin-left:0px;" class="edm_outlooklist"><ol start="1" style="list-style-type:decimal;margin:0px 0px;padding:0px 0px 0px 0px;">
<li class="listItem ultext"><p style="padding:0px;text-align:left;word-break:break-word;"><a class="link" href="https://linktr.ee/marketingmax" target="_blank" rel="noopener noreferrer nofollow">Listen To My New Podcast</a> - My podcast takes you <span style="text-decoration:underline;"><i><b>behind the scenes</b></i></span> of some of the fastest-growing startups in the game today! Check out all episodes &amp; subscribe <a class="link" href="https://linktr.ee/marketingmax" target="_blank" rel="noopener noreferrer nofollow">here</a><br></p></li>
<li class="listItem ultext">
<p style="padding:0px;text-align:left;word-break:break-word;"><a class="link" href="https://www.growthhacksuniversity.com/payment" target="_blank" rel="noopener noreferrer nofollow">Access 70+ Growth Hacks -</a> I have been sending out one epic Growth Hack every single Sunday since launching this newsletter in March of 2022. But, if you subscribed recently, you missed the last 70+ Growth Hacks! I put them all inside <a class="link" href="https://www.growthhacksuniversity.com/payment" target="_blank" rel="noopener noreferrer nofollow">Growth Hacks University</a> alongside my flagship course Growth Marketing 101 and a bunch of other growth marketing resources! Start your <a class="link" href="https://www.growthhacksuniversity.com/payment" target="_blank" rel="noopener noreferrer nofollow">5-day free trial here</a>! </p>
<p style="padding:0px;text-align:left;word-break:break-word;">  </p>
</li>
<li class="listItem ultext"><p style="padding:0px;text-align:left;word-break:break-word;"><b><a class="link" href="https://qjn4modo51c.typeform.com/to/lnpCKbm0" target="_blank" rel="noopener noreferrer nofollow">Get In Front Of My Audience -</a></b> With more than 85,000+ newsletter subscribers, 75k+ Tik Tok followers, &amp; 40k+ Twitter followers, my team &amp; I work with dozens of partners in unique ways to help them grow! Interested in a partnership, tap <i><b><a class="link" href="https://qjn4modo51c.typeform.com/to/lnpCKbm0" target="_blank" rel="noopener noreferrer nofollow">here</a></b></i>. </p></li>
</ol></div></td></tr>
<tr><td class="dd" align="start" style="padding:0px 15px;text-align:start;word-break:break-word;"><p> That’s it for this week! </p></td></tr>
<tr><td class="dd" align="start" style="padding:0px 15px;text-align:start;word-break:break-word;"><p> Talk soon,<br>Marketing Max<br><b><a class="link" href="https://twitter.com/MarketingMax" target="_blank" rel="noopener noreferrer nofollow">Find me on Twitter</a></b><br><b><a class="link" href="https://www.tiktok.com/@marketingmax" target="_blank" rel="noopener noreferrer nofollow">Find me on Tik Tok</a></b><br><b><a class="link" href="https://www.instagram.com/accounts/login/" target="_blank" rel="noopener noreferrer nofollow">Find me on Instagram</a></b> </p></td></tr>
<tr><td class="dd" align="start" style="padding:0px 15px;text-align:start;word-break:break-word;"><p> Thanks for being a part of my journey :) </p></td></tr>
<tr><td class="dd" align="start" style="padding:0px 15px;text-align:start;word-break:break-word;"><p><span style="text-decoration:underline;"><i><b>*Wanna get your</b></i></span> product or service in front of my audience, <a class="link" href="https://qjn4modo51c.typeform.com/to/lnpCKbm0" target="_blank" rel="noopener noreferrer nofollow">start here</a></p></td></tr>
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Everyone should open this because the Growth Hack Of The Week is something every brand will get value from… not just e-commerce brands!

———————————————————————————

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🎉 _**My Birthday**_ - Since I’ll be in NYC for my birthday, I’m throwing my first ever [EPIC GROWTH HACKING SUMMIT](https://lu.ma/2t4jyr29) and birthday party for myself. I’m bringing together some of the best Growth Hackers in the game to give you their secret Growth Hacks. Use code “50OFF” for 50% off tickets [here](https://lu.ma/2t4jyr29)

———————————————————————————

_*(everything above is a via partnership, __**[click here](https://qjn4modo51c.typeform.com/to/lnpCKbm0)**__** **__to get yours)_

———————————————————————————

# 🚀** **_This Week’s Growth Hack:_**_ Max’s 4 Not-So-Secret BFCM Playbook_**

1. _**Listen Up -**_ My favorite hack! You don’t have to sell a physical product via an e-commerce store to capitalize on the business magic of Black Friday. When I ran my agency I would send out an email on the Monday before Thanksgiving saying:

“While everyone is trying to convince you to spend money this week, I wanna put money in your pocket! Refer one client by the end of the month and I’ll 2X our normal referral commission to you. Does your uncle run a solar panel installation business? Tell him at Thanksgiving dinner how much success we have had for you and what kind of results we could get for him. Your Cousin has a startup and needs help figuring out her ads strategy? Make the intro! Let me put money in your pocket instead of asking you for something.

2. _**AB Test -**_ I have said it many times before and I will say it many times again… AB testing your landing page is the fastest way to increase your revenue! But in particular, Ab testing during BFCM can have MONSTER ROI for your business. Here’s how you can do it:

Create 4 landing page variants (I prefer Unbounce but e-commerce brands can use Intellimize) … change the tagline of your main landing page and then check the result at noon Friday (or Saturday morning if your sale runs all weekend), then switch to the #1 performing page variant that leads to the most sales. Boom! You just increased your BFCM revenue with less than an hour of work and $100 in total investment.

🌟 _**Bonus**_ - Speaking of Black Friday… I’m offering [a lifetime deal](https://bit.ly/49wi1hs) to the searchable library of all Growth Hacks ever shared in this newsletter (and a bunch more valuable marketing trainings inside Growth Hacks University) [here](https://bit.ly/49wi1hs)

3. _**Conquesting -**_ If you have a massive competitor where you anticipate lots of people googling “(competitor name) sale” then you might want to bid on that google ads keyword and run an ad saying something like “Better than (competitor name) sale” or “Our sales is better” … Drifting behind your competitors is always a great idea, but particularly on BFCM when search traffic is elevated… You’re silly not to!

4. _**Over RT -**_ Having spent ten million dollars of other people’s money on BFCM ads specifically, I can’t tell you enough about how many brands underestimate retargeting ads during BFCM. You need to set up a dedicated campaign targeting anyone who has visited your website in the last 180 days (the max Facebook will allow) with big sale ads mentioning copy like “this weekend only” or “finally” … !!! This was always our best-performing audience for our BFCM campaign. We would shift most of our clients’ budget from 80% prospecting (reaching new people) and 20% retargeting (people who recently visited the website) … to the complete opposite! Let email & SMS take care of your VIP buyers… Ads should push everyone who has never purchased from you, to finally pull the trigger.

__**Which one are you**___** **_going to use or draw inspo from for this weekend’s money grab? Hit that reply button and let me know!

Happy Thanksgiving to you and your family ❤️

———————————————————————————

# 💕** **_**Whenever You Are Ready**_** **💕

Here are 3 ways I can help you:

1. [Listen To My New Podcast](https://linktr.ee/marketingmax) - My podcast takes you __**behind the scenes**__ of some of the fastest-growing startups in the game today! Check out all episodes & subscribe [here](https://linktr.ee/marketingmax)

2. [Access 70+ Growth Hacks -](https://www.growthhacksuniversity.com/payment) I have been sending out one epic Growth Hack every single Sunday since launching this newsletter in March of 2022. But, if you subscribed recently, you missed the last 70+ Growth Hacks! I put them all inside [Growth Hacks University](https://www.growthhacksuniversity.com/payment) alongside my flagship course Growth Marketing 101 and a bunch of other growth marketing resources! Start your [5-day free trial here](https://www.growthhacksuniversity.com/payment)!

3. **[Get In Front Of My Audience -](https://qjn4modo51c.typeform.com/to/lnpCKbm0)** With more than 85,000+ newsletter subscribers, 75k+ Tik Tok followers, & 40k+ Twitter followers, my team & I work with dozens of partners in unique ways to help them grow! Interested in a partnership, tap _**[here](https://qjn4modo51c.typeform.com/to/lnpCKbm0)**_.

That’s it for this week!

Talk soon,
Marketing Max
**[Find me on Twitter](https://twitter.com/MarketingMax)**
**[Find me on Tik Tok](https://www.tiktok.com/@marketingmax)**
**[Find me on Instagram](https://www.instagram.com/marketingmax.io)**

Thanks for being a part of my journey :)

__***Wanna get your**__ product or service in front of my audience, [start here](https://qjn4modo51c.typeform.com/to/lnpCKbm0)

———

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